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  • 21 Mar 2016
  • HBS Case

Can Customer Reviews Be 'Managed?'

Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details
Keywords: by Brian Kenny; Advertising; Travel
  • Career Coach

Vincent Dessain

of the Harvard Business School Europe Research Center based in Paris. Through his work, Vincent has built an extensive and deep network with the European corporate world in many industrial sectors. He is also in close contact with the... View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
  • 2017
  • Working Paper

Minimizing Justified Envy in School Choice: The Design of New Orleans' OneApp

By: Atila Abdulkadiroglu, Yeon-Koo Che, Parag A. Pathak, Alvin E. Roth and Oliver Tercieux
In 2012, New Orleans Recovery School District (RSD) became the first U.S. district to unify charter and traditional public school admissions in a single-offer assignment mechanism known as OneApp. The RSD also became the first district to use a mechanism based on Top... View Details
Keywords: Education; Decision Choices and Conditions; Marketplace Matching; Mathematical Methods; Design
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  • 23 Jan 2018
  • Working Paper Summaries

Transaction Costs and the Duration of Contracts

Keywords: by Alexander MacKay
  • October 2009
  • Teaching Note

Inner Mongolia Yili Group: China's Pioneering Dairy Brand (TN)

By: F. Warren McFarlan
Teaching Note for [308052]. View Details
Keywords: Business Plan; Goals and Objectives; Competition; Research and Development; Globalization; Innovation and Invention; Brands and Branding; Problems and Challenges; Food and Beverage Industry; China
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  • 2019
  • Article

Ridesharing with Driver Location Preferences

By: Duncan Rheingans-Yoo, Scott Duke Kominers, Hongyao Ma and David C. Parkes
We study revenue-optimal pricing and driver compensation in ridesharing platforms when drivers have heterogeneous preferences over locations. If a platform ignores drivers' location preferences, it may make inefficient trip dispatches; moreover, drivers may strategize... View Details
Keywords: Ridesharing; Pricing; Compensation and Benefits; Geographic Location; Market Design; Mathematical Methods
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  • September – October 2007
  • Article

Trading Patterns and Excess Comovement of Stock Returns

By: Robin Greenwood and Nathan Sosner
n April 2000, 30 stocks were replaced in the Nikkei 225 Index. The unusually broad index redefinition allowed for a study of the effects of index-linked trading on the excess comovement of stock returns. A large increase occurred in the correlation of trading volume of... View Details
Keywords: Stocks; Investment Return; Market Transactions; Mathematical Methods
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  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

The widespread use of pricing algorithms is reshaping the nature of competition in online markets and potentially driving up the prices of retail goods, according to recent research. These automated, price-adjusting software programs may... View Details
Keywords: by Kristen Senz; Retail
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
  • 01 Jun 2010
  • News

Faculty Books

Business Press) Professors Khanna and Palepu argue that the main exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectualproperty adjudication, data View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management
  • Web

Learn with Baker Library: Baker Library Resources for Alumni | Baker Library

market research and data, and learn more about resources for career search. Go to Learn with Baker: Alumni Resources Related Help View all HBS Alumni Research Tips: Target list... View Details
  • Fast Answer

Industries: financial analytical data and tools

Detailed historical analysis back to the 1920s of stock returns and market movements Baker Library Research Guides: Financial Markets Research... View Details
  • 04 Dec 2000
  • What Do You Think?

Have We Overdone Deregulation and Privatization?

consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the... View Details
Keywords: by James Heskett
  • 2023
  • Working Paper

Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor Douglas Holt terms identity... View Details
Keywords: by Martha Lagace
  • 2021
  • Working Paper

An Empirical Study of Time Allotment and Delays in E-commerce Delivery

By: M. Balakrishnan, MoonSoo Choi and Natalie Epstein
Problem definition: We study how having more time allotted to deliver an order affects the speed of the delivery process. Furthermore, we seek to predict orders that are likely to be delayed early in the delivery process so that actions can be taken to avoid delays.... View Details
Keywords: Logistics; E-commerce; Mathematical Methods; AI and Machine Learning; Performance Productivity
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  • 04 Jun 2014
  • What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

topic is "like the story of King Midas, we will be starved by the excess of golden information." Still others suggested that marketers have little to fear, especially if they are willing and able to strengthen their brands. As... View Details
Keywords: by James Heskett; Advertising; Consumer Products; Technology
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
Keywords: by Martha Lagace; Auto; Manufacturing
  • 08 Jan 2007
  • What Do You Think?

Neuro Economics: Science or Science Fiction?

associated with findings based on research in need of standards and more fully-developed methods. Joseph Mello points out that "these studies will produce results along two lines. First, there will be conclusions that can impact the... View Details
Keywords: by Jim Heskett