Publications

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April 2018 (Revised November 2019)
Case

JD: Envisioning the Future of Retail (A)

By: Feng Zhu and Shirley Sun

JD, China’s second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company’s growth strategies. The... View Details

Keywords: Growth and Development Strategy; Competitive Strategy; E-commerce; Retail Industry; China

August 2010 (Revised January 2012)
Supplement

Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 2

By: Joseph L. Bower and Sonja Ellingson Hout

Sam Palmisano became CEO of IBM in 2002. He dramatically energized the organization through portfolio changes and a values driven approach to managing the company. View Details

Keywords: Transformation; Leadership; Leadership Style; Business or Company Management; Emerging Markets; Value

October 1978 (Revised December 1980)
Case

Club Mediterranee

Focuses on Club Med's strategy in the U.S. market. The experience of Club Med is largely among Europeans, but the Club has attracted young, single U.S. tourists to its Caribbean resorts. Should Club Med attempt to attract other market segments? What should its growth... View Details

Keywords: Marketing Strategy; Growth and Development Strategy; Tourism Industry; United States; Europe

Research Summary

Physician vs. Patient Incentives in Prescription Drug Choice

The market for medical care involves interactions among patients, providers, and the insurers who pay for the care of their enrollees. The division of responsibilities creates scope for agency costs and moral hazard in the physician's treatment choice.... View Details

March 2025 (Revised May 2025)
Case

Primetime Partners: Investing in Healthspan, Wealthspan, and Workspan

By: Rembrand Koning, Nicole Tempest Keller and Susan Wilner Golden

In the fall of 2024, Abby Miller Levy (HBS ’01), co-founder and managing partner of Primetime Partners, was preparing to raise a second fund. Founded in 2020 with veteran investor Alan Patricof, Primetime was a horizontal fund focused on early-stage companies serving... View Details

Keywords: Investment Funds; Demographics; Age; Social Issues; Financial Services Industry; United States

March 2008 (Revised April 2008)
Case

Opening Dot EU (A)

By: Benjamin Edelman

EURid considers possible market mechanisms to allocate initial domain names within the Internet's newly-created "dot EU." European Union regulations and community norms substantially constrain EURid's approach, preventing the use of the most natural economic mechanisms... View Details

Keywords: Governing Rules, Regulations, and Reforms; Resource Allocation; Auctions; Internet; Information Industry; Europe

09 Sep 2015
HBS Seminar

Judith A. Chevalier, Yale University

July–August 2023
Article

Accounting for Carbon Offsets

By: Robert S. Kaplan, Karthik Ramanna and Marc Roston

Markets for carbon trading function poorly, and many traded offsets do not actually perform as promised. Without robust protocols for monitoring offsets and in the absence of proper accounting mechanisms, market-based approaches to reducing atmospheric GHG will be... View Details

Keywords: Climate Change; Environmental Accounting; Environmental Regulation

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People - Doctoral

People People Student Strategy Dafna Bearson PHD 2022 Organizational Behavior Ahmmad Brown Student Marketing Mengjie "Magie" Cheng Student Strategy Rowan Clarke Collaboration 2018 Marketing Grant Donnelly &... View Details

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

the chicken-and-egg challenge of how companies can attract their first customers. Donald Trump’s Winning Marketing Manual Donald Trump's upset election win offers six lessons for marketing professionals,... View Details

Keywords: by Carmen Nobel

22 Jan 2025
Blog Post

Career Risks and Professional Growth: Finding a Fulfilling Career with Paige Arnof-Fenn (MBA 1991)

marketing at Procter & Gamble confirmed I was on the right path, and I’ve never looked back. Making a career leap wasn’t without its struggles. I had to prove myself in a new field and convince recruiters that my analytical background... View Details

August 2000 (Revised August 2003)
Case

Cox Communications, Inc., 1999

This case focuses on how much external financing a firm needs and what securities the firm should issue to raise this financing. Cox Communications is a major player in the cable industry, which is consolidating due to technological changes/capabilities brought about... View Details

Keywords: Change Management; Decision Choices and Conditions; Financing and Loans; Telecommunications Industry

Web

Finance Curriculum - Faculty & Research

Private Equity Projects and Ecosystems (also listed under Entrepreneurial Management and General Management) John Dionne Spring 2026 Q3Q4 3.0 Field Course: Public Markets Investing Seminar Sara Fleiss Spring... View Details

March 2015
Case

Pearson Affordable Learning Fund

By: Michael Chu, Vincent Dessain and Kristina Maslauskaite

An in-house venture capital fund for affordable private schools at the base of the pyramid established by Pearson, the world's largest education company, PALF sought to invest in business models providing superior educational outcomes in emerging markets on a... View Details

Keywords: Impact Investment; Low Cost Private Schools; Investment Fund; Business At The Base Of The Pyramid; Transition; Investment; Development Economics; Business Growth and Maturation; Social Entrepreneurship; Emerging Markets; Private Sector; Education; Education Industry; Asia; Africa

November 2015
Case

Wynton Marsalis & Jazz at Lincoln Center

By: Rohit Deshpandé

Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details

Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry

January 2025
Teaching Note

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle and Susan Pinckney

Teaching Note for HBS Case No. 724-444. In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grow into the future AI agent market leader. View Details

Keywords: Business Startups; AI and Machine Learning; Growth and Development Strategy; Open Source Distribution; Entrepreneurial Finance; Competition; Computer Industry; Technology Industry; Europe; Germany