Management By Objective - Publications - Faculty & Research

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

credibility.'" Lakhani said business leaders have an opportunity to further harness the power of crowdsourcing platforms, particularly by finding ways of enticing traditional organizations to use them more. "It's a darn exciting time," he... View Details

Keywords: by Dina Gerdeman

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

Whereas middle management is actually out there on the front lines. It's middle management, especially salespeople, who, if a sale is lost, they feel it in their pocketbook or in their wallet right away. If you listen to those people,... View Details

Keywords: by Sean Silverthorne; Computer

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

kill the business—but they are of an entirely different nature. In a corporation, managers are usually making the same sorts of decisions every day and are surrounded by other people making similar choices.... View Details

Keywords: by Walter Kuemmerle

16 Feb 2004
Research & Ideas

HBS Center Focuses on Europe

completion. In addition, the ERC has been involved in about thirty course development projects, for instance by searching for appropriate case sites for a faculty member, facilitating company contacts, or participating in European... View Details

Keywords: by Cynthia Churchwell

04 Jun 2014
What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

information delivered by new technologies and consumers' ability to use them effectively. Gabriel pointed out that reviews are highly subjective "so you end up not knowing what to believe The Internet and social media (don't) always... View Details

Keywords: by James Heskett; Advertising; Consumer Products; Technology

08 Jul 2013
Research & Ideas

Everything Must Go: A Strategy for Store Liquidation

innovation simply by ensuring that new firms have room to enter the market. Second, efficient liquidation also reduces a retailer's cost of capital by increasing the bank's confidence that a retailer's... View Details

Keywords: by Julia Hanna; Retail

17 Jun 2015
News

Why the Internet of Things Is Big Business

23 Jan 2020
Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

Many companies follow a tried-and-true approach to pursuing corporate social responsibility practices. They set aside a certain amount per year to fund a CSR office, which then tries to help clean up the environment or improve the quality of life of people in the areas... View Details

Keywords: by Michael Blanding

31 May 2017
Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

climate-controlled vaults. How Grocery Bags Manipulate Your Mind People who bring personal shopping bags to the grocery store to help the environment are more likely to buy organic items—but also to treat themselves to ice cream and cookies, according to new research... View Details

Keywords: by Sean Silverthorne; Food & Beverage

07 Feb 2005
Research & Ideas

How “Career Imprinting” Shapes Leaders

imprint, such as a strong corporate culture, should help individuals better evaluate future employers and recognize the ways in which that first career experience may shape not simply the skills they acquire, but also their assumptions about how to lead and View Details

Keywords: by Mallory Stark

20 May 2016
Op-Ed

World Health Organization Lacks Leadership to Combat Pandemics

public advisories, and it is regarded as more of a policeman than a partner by national governments. Its many dedicated scientists produce useful reports on the global state of public health, but the WHO's bureaucracy impedes the decisive... View Details

Keywords: by John Quelch; Health

06 Mar 2019
Sharpening Your Skills

Has the Glass Ceiling Been Broken (or at Least Cracked)?

Employers Favor MenWhy are women discriminated against in hiring decisions? The reason is subtle. Simple Ways to Take Gender Bias Out of Your Job Ads The book What Works: Gender Equality by Design, discusses how organizations can leverage... View Details

Keywords: by Sean Silverthorne

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

formation, and innovation. He is also a partner of the international management consulting firm McKinsey & Company, where he is a leader of its Innovation practice. Chakravorti has advised over 30 Fortune 500 companies on innovation,... View Details

Keywords: by Martha Lagace

01 Mar 2011
Working Paper Summaries

How Foundations Think: The Ford Foundation as a Dominating Institution in the Field of American Business Schools

Keywords: by Rakesh Khurana, Kenneth Kimura & Marion Fourcad; Education

28 Aug 2017
Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details

Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining

23 Jul 2018
Working Paper Summaries

The Creative Consulting Company

Keywords: by Robert S. Kaplan, Richard Nolan, and David P. Norton; Consulting

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom

Citation

Educators

Purchase

09 Sep 2013
Lessons from the Classroom

Teaching Climate Change to Skeptics

realistic, while 20 percent believed it was a random fluctuation warranting no urgent action," says Lassiter, the Senator John Heinz Professor of Management Practice in Environmental Management at Harvard... View Details

Keywords: by Carmen Nobel

24 Sep 2014
Op-Ed

The ABCs of Addressing Climate Change (From a Business Perspective)

It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut... View Details

Keywords: by John Macomber; Energy; Utilities

17 Dec 2001
Research & Ideas

Enterprising Women

intelligence and adopt the more "feminine" traits of compassion and empathy required by the September 11 terrorist attacks. "If you don't have emotional intelligence, your employees will leave you," said Lewis.... View Details

Keywords: by Julia Hanna

Publications