Interests - Publications - Faculty & Research

01 Oct 2020
What Do You Think?

Are CEOs the Wrong Leaders for Stakeholder Capitalism?

(iStock) iStock SUMMING UP Who Will Call the Shots in Stakeholder Capitalism? At one time in my checkered academic career I studied, researched, and published papers about interorganizational management. Specifically, I was interested in... View Details

Keywords: by James Heskett

06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

it - and they have to. But they also save millions of dollars by equipping their employees to perform well in English or another relevant language. That said, they would be the first to say that implementation continues to be a problem because they're so big. Another... View Details

Keywords: Re: Tsedal Neeley

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

Edward W. Carter Professor of Business Administration, provide insights into the next generation of social networks, and what kind of network they'd build with unlimited funding. Q: How native is advertising to the social media space? Is the recent View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

05 May 2011
Research & Ideas

How ‘Political Voice’ Empowers the Powerless

findings suggest that women (or other minorities) might be better able to maximize their voice by increasing their representation more broadly, rather than targeting a few high-level positions. Informal ways of influence are of great View Details

Keywords: by Maggie Starvish

17 Feb 2010
First Look

First Look: Feb. 17

information content. The theory yields interesting results about the informational role of targeted advertising and its consequences. First, targeting can itself serve as a signal on product attributes. Second, the effectiveness of... View Details

Keywords: Martha Lagace

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

insurance persuades consumers across the nation to deposit funds in higher interest CDs in Puerto Rico banks and in non bricks-and-mortar, low-cost Internet banks such as ING Direct. Safety First Financial brands today must address the... View Details

Keywords: by John Quelch; Banking; Financial Services

03 Apr 2009
What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

Chussil said, " the individual takes on a greater burden to think critically and decide wisely . When I feel myself drowning in data (or in fear of the lack of data), [I return to the question], What's the problem?" Will Harwood and Michael Norman posed what... View Details

Keywords: by Jim Heskett; Publishing; Journalism & News

05 Mar 2008
What Do You Think?

Where Will Management Innovation Take Us?

interesting dichotomy for us when he said, "(Hamel) implies that it will be management who leads ('pulls') the innovation . In my opinion the drive for innovation will come from ... newer generations ... (leading to) a 'push' of... View Details

Keywords: by Jim Heskett

05 Dec 2005
What Do You Think?

Is Growth Good?

reporting, and rewarding end and effect—economic growth—than the means and causes of economic growth? Is there too long a lag time between the two to interest managers (and in some cases even policymakers)? Is there too great a physical... View Details

Keywords: by James Heskett

13 Nov 2000
Research & Ideas

Managing to Learn: How Companies Can Turn Knowledge into Action

ability to ask open-ended questions, listen to the responses, and lead a productive discussion free from superficiality, rigidity, or miscommunication. At American Express, for example, CEO Harvey Golub tells his direct reports that he is "less View Details

Keywords: by Laurie Joan Aron

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

significant advances in technology and productivity, was the pottery firm founded by Josiah Wedgwood in 1760—"the first example I can find," said Koehn, "of a company using a brand as a strategic tool to interest consumers... View Details

Keywords: by James E. Aisner

24 Jul 2000
Research & Ideas

Something Ventured, Something Gained: A European View of Venture Capital

mid-'80s to assist European high-tech firms that wanted to enter the U.S. market," Gerard Montanus observed. "And since most VCs in the States weren't thinking about Europe at that time, we could also help American companies View Details

Keywords: by James E. Aisner; Financial Services

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

than using an unfamiliar airline's website—here too, a fair number of customers might be willing to pay. But what should we say to customers who aren't interested in these benefits, and who really just prefer lower prices? That's a... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

visited HBS and performed tricks that blew Thomke away. "He's an amazing performer, and my curiosity went through the roof. I felt like a young boy again." Thomke was teaching a course in the MBA program on innovation in 2009 and had an idea: Wouldn't it be View Details

Keywords: by Dina Gerdeman; Consumer Products

03 Dec 2012
HBS Case

HBS Cases: Against the Grain

activism and unwillingness to compromise, however, makes him a divisive character among business leaders who share his principles but question the ultimate effectiveness of his approach. Is it in their firms' best interests to support... View Details

Keywords: by Martha Lagace; Food & Beverage

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

feel good, especially when it comes to our purchasing decisions. To that end, many major corporations have begun to take special interest in how understanding the human brain can help them better understand consumers. Enter a nascent but... View Details

Keywords: by Carmen Nobel; Consumer Products

06 Sep 2011
Research & Ideas

The Power of Leadership Groups for Staying on Track

from someone who may not have your best interests at heart. Giving and receiving effective feedback is essential to constructive interactions and a necessity for leaders who want to empower other leaders to sustain high levels of... View Details

Keywords: by Bill George

19 Sep 2011
Research & Ideas

Doomsday Coming for Catastrophic Risk Insurers?

Froot, "all this is interesting and useful because it's a microcosm for the larger financial sector, made up of banks and shadow banks. We have a huge institutional setup for bearing these sorts of 'out-of-the-money' risks—very... View Details

Keywords: by Maggie Starvish; Financial Services

20 Feb 2007
First Look

First Look: February 20, 2007

that the tire grading system was close to becoming a reality. Second, Joan Claybrook, a former Nader consumer interest group lobbyist, had just become head of the National Highway Traffic Safety Administration, the agency within the... View Details