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  • All HBS Web  (9,272)
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  • All HBS Web  (9,272)
    • People  (18)
    • News  (1,856)
    • Research  (6,505)
    • Events  (9)
    • Multimedia  (41)
  • Faculty Publications  (4,428)
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  • January 1993 (Revised November 1993)
  • Case

Warner-Lambert Ireland: Niconil

By: John A. Quelch and Susan Smith
The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation. View Details
Keywords: Product Launch; Marketing Strategy; Pharmaceutical Industry; Republic of Ireland
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Quelch, John A., and Susan Smith. "Warner-Lambert Ireland: Niconil." Harvard Business School Case 593-008, January 1993. (Revised November 1993.)
  • 04 Sep 2013
  • News

Hollywood’s Tanking Business Model

  • March 2002 (Revised May 2007)
  • Case

Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)

By: V.G. Narayanan and Lisa Brem
The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point... View Details
Keywords: Customers; Customer Relationship Management; Price; Perspective; Marketing; Competitive Advantage; Financial Services Industry; Banking Industry; Canada
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Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)." Harvard Business School Case 102-072, March 2002. (Revised May 2007.)
  • 08 Sep 2015
  • First Look

September 8, 2015

financial markets to get through the initial period of discovery or diffusion. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49551 September 2015 Harvard Business Review The Organizational... View Details
Keywords: Carmen Nobel

    William C. Kirby

    William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

    Keywords: education industry; wine
    • May 2017
    • Supplement

    Betfair (B)

    By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
    Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model. View Details
    Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Entertainment and Recreation Industry; Europe
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    Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.
    • February 2025
    • Article

    Deep Responsibility, SDGs, and Asia: A Historical Perspective

    By: Geoffrey Jones
    Although it was only in 2015 the 17 SDGs were adopted by UN Member States, many of the underlying ideas can be found in the strategies of some businesses going back to the nineteenth century. Asia was the home of many of the most advanced concepts of business... View Details
    Keywords: ESG; Multinational Corporation; Sustainability; Corporate Social Responsibility and Impact; Multinational Firms and Management; Corporate Governance; Leadership; Asia
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    Jones, Geoffrey. "Deep Responsibility, SDGs, and Asia: A Historical Perspective." Asian Business & Management 24, no. 1 (February 2025): 25–32.
    • 15 Nov 2021
    • News

    As Supply Lines Strain, Some Corporations Rewrite Production Playbook

    • 08 Aug 2021
    • News

    Kominers’s Conundrums: How Much Is That Avatar in the Window?

    • November 2019 (Revised April 2020)
    • Case

    Away: Scaling a DTC Travel Brand

    By: Jill Avery and Joseph B. Fuller
    Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three... View Details
    Keywords: Brand Management; DTC; Brand Extension; Lifestyle Brand; Customer Segmentation; Retailing; Scaling And Growth; Startup; Brands and Branding; Marketing; Marketing Strategy; Marketing Channels; Entrepreneurship; Venture Capital; Consumer Behavior; Growth and Development Strategy; Business Startups; E-commerce; Consumer Products Industry; Travel Industry; United States; North America
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    Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019. (Revised April 2020.)
    • March 2011 (Revised April 2011)
    • Case

    State Bank of India: Transforming a State Owned Giant

    By: Rajiv Lal and Rachna Tahilyani
    February 2011: O.P. Bhatt reflected contentedly on his five-year term as Chairman of State Bank of India (SBI), India's largest commercial bank. He had led SBI on a journey of transformation from an old, hierarchical, transaction oriented, government bank to a modern,... View Details
    Keywords: Transformation; Customer Relationship Management; Commercial Banking; Leading Change; Growth and Development Strategy; Marketing; Organizational Change and Adaptation; Banking Industry; India
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    Lal, Rajiv, and Rachna Tahilyani. "State Bank of India: Transforming a State Owned Giant." Harvard Business School Case 511-114, March 2011. (Revised April 2011.)
    • Web

    Doctoral

    the changing world of business, society, and education. PhD Programs Accounting & Management Business Economics (Includes Finance) Health Policy (Management) Marketing Organizational Behavior Strategy... View Details
    • 2022
    • Article

    Dynamic Pricing Algorithms, Consumer Harm, and Regulatory Response

    By: Alexander MacKay and Samuel N. Weinstein
    Pricing algorithms are rapidly transforming markets, from ride-sharing apps, to air travel, to online retail. Regulators and scholars have watched this development with a wary eye. Their focus so far has been on the potential for pricing algorithms to facilitate... View Details
    Keywords: Competition Policy; Regulation; Algorithmic Pricing; Dynamic Pricing; Economics; Law And Economics; Law And Regulation; Consumer Protection; Antitrust Law; Industrial Organization; Antitrust Issues And Policies; Technological Change: Choices And Consequences; Competition; Policy; Price; Governing Rules, Regulations, and Reforms; Microeconomics; Duopoly and Oligopoly; Law
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    MacKay, Alexander, and Samuel N. Weinstein. "Dynamic Pricing Algorithms, Consumer Harm, and Regulatory Response." Washington University Law Review 100, no. 1 (2022): 111–174. (Direct download.)
    • February 2023
    • Case

    Adyen: Reshaping the Payment Ecosystem

    By: Marco Di Maggio, Antonio Moreno and Elena Corsi
    A payment services company rethinks its strategy to reach out to a different customer base. View Details
    Keywords: Digital Platforms; Entrepreneurship; Service Operations; Market Entry and Exit; Financial Services Industry; Europe
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    Di Maggio, Marco, Antonio Moreno, and Elena Corsi. "Adyen: Reshaping the Payment Ecosystem." Harvard Business School Case 223-059, February 2023.
    • November 2013 (Revised November 2014)
    • Case

    Freemium Pricing at Dropbox

    By: Thales Teixeira and Elizabeth Anne Watkins
    Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
    Keywords: Marketing Strategy; Price; Internet; Information Technology Industry
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    Teixeira, Thales, and Elizabeth Anne Watkins. "Freemium Pricing at Dropbox." Harvard Business School Case 514-053, November 2013. (Revised November 2014.)
    • 15 Aug 2017
    • First Look

    First Look at New Research and Ideas, August 15, 2017

    Jones Abstract—This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core... View Details
    Keywords: Sean Silverthorne
    • 31 Aug 2004
    • News

    More companies tap location, location, location of inner cities

    • 13 Jul 2016
    • HBS Case

    How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

    quality service and then do the marketing for you,” says Teixeira. Etsy also pursued a decidedly non-scalable strategy in finding the right eggs with which to launch its... View Details
    Keywords: by Michael Blanding; Retail; Service; Transportation
    • December 2015 (Revised February 2016)
    • Case

    Ocado

    By: José Alvarez, David E. Bell and Damien McLoughlin
    In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details
    Keywords: Ocado; Grocery; Retail; Online Grocery; Supermarket; Delivery Models; Service Models; United Kingdom; Technology; Operations Management; Digital Platforms; Competition; Internet and the Web; Service Operations; Service Delivery; Supply Chain; Marketing; Retail Industry; Food and Beverage Industry; United Kingdom
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    Alvarez, José, David E. Bell, and Damien McLoughlin. "Ocado." Harvard Business School Case 516-059, December 2015. (Revised February 2016.)
    • November 2009 (Revised October 2010)
    • Case

    AME Learning Inc.

    By: Thomas R. Eisenmann and Ann Leamon
    Justin Joffe is about to graduate from HBS in Spring 2009. He must decide whether to join his father's company, Toronto-based AME Learning, as president working alongside his father who will be CEO. AME has been in business for 12 years, mostly as a small consulting... View Details
    Keywords: Business Model; Family Business; Age; Private Equity; Financing and Loans; Growth and Development Strategy; Family and Family Relationships
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    Eisenmann, Thomas R., and Ann Leamon. "AME Learning Inc." Harvard Business School Case 810-065, November 2009. (Revised October 2010.)
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