Publications

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a marketing coup, Goizueta’s Classic Coke, in 1986, beat out Pepsi to emerge once again as the nation’s best-selling soft drink with 40% of the $38 billion market. Goizueta aggressively expanded Coca-Cola... View Details

Keywords: Food & Tobacco

03 Nov 2003
Research & Ideas

Making Money Making Movies

the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly describe the state of the motion picture industry today. Elberse: The U.S. theatrical motion... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

01 Dec 2018
News

Case Study: Your Data, Your Health

during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details

Keywords: Jen McFarland Flint

March 2008
Case

Patel Food and Chemicals Private Limited (A)

By: Felda Hardymon and Ann Leamon

Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, must decide whether to hire a CFO candidate. Previously, his company's book-keeping has been done by an uncle, who has mentioned that he may retire soon. Patel could hire his... View Details

Keywords: Selection and Staffing; Family Business; Managerial Roles; Emerging Markets; Diversity; Finance; Food and Beverage Industry; Gujarat

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Field Course: Investing for Impact

[Applicable for: Novobeing, GLOU Beauty, CareRemedy] EMIS - Emerging markets data platform that also includes global and local market research and industry reports from a... View Details

March 1984 (Revised June 1998)
Case

MCI Communications Corp.--1983

MCI Communications Corp. is faced with a large need for external financing to support rapid growth and substantial uncertainty due to the AT&T antitrust settlement. The case illustrates the value of convertible debt as a financing instrument in these circumstances. View Details

Keywords: Growth Management; Emerging Markets; Financing and Loans; Telecommunications Industry; United States

November 2020 (Revised March 2021)
Case

Sercomm: Operating in China Amid COVID-19 and Beyond

By: Prithwiraj Choudhury, Gary P. Pisano and Bonnie Yining Cao

The COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world’s major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm recover and... View Details

Keywords: Emerging Markets; Information Technology; Operations; Management; Health Pandemics; Strategy; Telecommunications Industry; Manufacturing Industry; China

Spring 2013
Article

China's Quest to Adopt Electric Vehicles

By: Christopher Marquis, Hongyu Zhang and Lixuan Zhou

The Chinese government's effort to create an electric vehicle industry is a bold experiment in local and system-level innovation. It also provides a window into understanding the promise and peril of economic development policies, both for China and for the rest of the... View Details

Keywords: Technological Innovation; Development Economics; Emerging Markets; Green Technology Industry; Auto Industry; China

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April 2004 (Revised May 2005)
Case

Telecomunicacoes de Sao Paulo SA (Telesp)

By: Lynda M. Applegate, Elizabeth Collins and Ricardo Reisen de Pinho

Set in Brazil during the period of telecommunication's privatization, CEO Manoel Amorim must define a sustainable strategy and build capabilities in his organization. View Details

Keywords: Strategic Planning; Emerging Markets; Privatization; Financial Crisis; Telecommunications Industry; Brazil

November 2012
Supplement

Bharti Airtel in Africa/Sunil Mittal, Chairman, Bharti Airtel

By: Krishna G. Palepu

Remarks by the Chairman of Bharti Airtel about the company's expansion into Africa. View Details

Keywords: Mergers ＆Acquisitions; Innovation; Strategy; Mergers and Acquisitions; Emerging Markets; Innovation and Invention; Africa

March 2011
Teaching Note

Leadership in Corporate Reporting Policy at Tata Steel (TN)

By: Karthik Ramanna

Teaching Note for 111028. View Details

Keywords: Private Sector; Emerging Markets; Problems and Challenges; Transition; Steel Industry; India

Web

Brand Name Management - The Art of American Advertising

Susan Strasser contends. “They examined each other’s successes and failures and, in consort with an emerging advertising profession, began to articulate principles and design marketing programs.” 43 With so... View Details

Profile

Matt Thurmond

Chinese entrepreneurship in general, and the other on a specific, powdered-milk initiative. "China was rocked with a baby-formula scandal two years ago," says Matt. "We concluded that this would be a tough View Details

March 2007
Teaching Note

Latvia: Economic Strategy after EU Accession (TN)

By: Michael E. Porter and Christian H.M. Ketels

Teaching note to 707515. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Market Entry and Exit; Perspective; Opportunities; Retail Industry; Latvia; Russia; China; Germany; India

September 1995 (Revised March 1998)
Case

Argentina's YPF Sociedad Anonima (B)

By: Michael Y. Yoshino and Carin-Isabel Knoop

YPF, a recently privatized and restructured Argentine-based oil company now turns its attention to international expansion and faces an opportunity to acquire Maxus, a troubled U.S. oil company. The case discusses whether the company should go ahead with the proposed... View Details

Keywords: Acquisition; Non-Renewable Energy; Globalization; Emerging Markets; Market Entry and Exit; Privatization; Natural Environment; Expansion; United States; Argentina