Filter Results:
(5,096)
Show Results For
- All HBS Web
(5,096)
- People (8)
- News (1,255)
- Research (3,055)
- Events (24)
- Multimedia (26)
- Faculty Publications (1,645)
Show Results For
- All HBS Web
(5,096)
- People (8)
- News (1,255)
- Research (3,055)
- Events (24)
- Multimedia (26)
- Faculty Publications (1,645)
- 01 Jan 2003
- News
James E. Burke, MBA 1949
as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
Most of the money is taken from revenues generated by the Working Assets credit card, long-distance telephone, and Internet businesses, whose customers sign on for these services because they support the company's progressive stance and... View Details
Keywords: Marguerite Rigoglioso
Albert H. Gordon
Gordon, with the financial assistance of Stone and Webster, acquired the venerable investment firm in 1931 when it was on the brink of collapse. Gordon helped rebuild the firm by focusing on specific niche markets including utility... View Details
Keywords: Finance
- 21 Jul 2023
- Blog Post
Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow
business that is creating economic opportunity for marginalized communities in the United States. McClain, who also completed a master’s in public policy at the Harvard Kennedy School, will serve as chief of staff at BrightUp, a seed-stage Boston-based fintech company... View Details
Keywords: Nonprofit / Government
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
characterizes the U.S. model of management as focused on immediate outcomes and results and generally accustomed to having its way. But it has an added feature that enables it to remain powerful even as it is transformed. "When it's... View Details
Keywords: by Garry Emmons
- 01 Feb 2002
- News
Church on Sunday, Work on Monday
which focused on the experiences of 85 Christian CEOs. American business has experienced enormous change in the last few decades, which has led to what Nash and McLennan term "a kind of spiritual schizophrenia" that is threatening the... View Details
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of View Details
Keywords: Das Narayandas
- 01 Oct 1999
- News
Eight Among Many: Robert F. Diromualdo
CEO of Borders Group, Inc. - which includes more than 250 Borders Books & Music superstores around the globe, 900 Waldenbooks stores throughout the United States, and Borders.com - DiRomualdo runs an organization that rang up $2.6 billion... View Details
Keywords: James E. Aisner
- Web
Online Entrepreneurial Marketing Course | HBS Online
Now Key Concepts Develop and continually adapt go-to-market strategies Distinguish between marketing- and sales-led organizations and marketers’ role in each Establish a customer selection strategy,... View Details
- 02 Nov 2016
- What Do You Think?
Are Employees Becoming Job 'Renters' Instead of 'Owners'?
“It may not be possible for every employee (to) value the company as if it were his own. The next best thing is to make the customer the focus of everyone’s work. When customer service is enculturated... View Details
Keywords: by James Heskett
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
getting lower-cost devices to those who might not otherwise be able to afford them? A $14B market would seem to have ample room for a niche player that focuses on corporate social responsibility while still being profitable." —Allison... View Details
- 27 Aug 2013
- First Look
First Look: August 27
theorize that institutional mechanisms of practice diffusion underlying relational networks, and filtered by organizational characteristics, influence the adoption of practices that are more customized (tailored) or less View Details
Keywords: Sean Silverthorne
- 01 Sep 2015
- News
Case Study: Golden Ticket
other gate-related event services. The company—which formed in late 2014 in a merger of a ticket-selling operation and a youth sports–focused custom commemoratives business—currently works with about two dozen schools in California, has... View Details
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
escalating production of beef, soy, and timber, focusing initially on South America. The two organizations support global institutional investors pressing food and timber companies to eliminate deforestation... View Details
- 11 Dec 2018
- Blog Post
Recap of the 4th Annual Women in Investing Summit
entrepreneurial spirit. After graduation, I entered strategy consulting to learn how companies run – from developing pricing strategies to winning customers – then joined a middle-market private equity firm, where I View Details
- 01 Mar 2005
- News
Venture Capital’s Comeback
there were great rewards for VCs who focused on a very specific investment category, such as online pet food. You could invest in five or six companies in the same area and do quite well with all of them,” he explains. Now, across the... View Details
- February 2008 (Revised December 2011)
- Case
Weber Shandwick: The Client Relationship Leader Program
By: Robert G. Eccles and Kerry Herman
In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details
Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry
Eccles, Robert G., and Kerry Herman. "Weber Shandwick: The Client Relationship Leader Program." Harvard Business School Case 408-077, February 2008. (Revised December 2011.)
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
potential payoffs of e-commerce investments. Measuring returns on e-commerce projects can be a daunting challenge. Predicting customer behavior is difficult, because using the Web to do business is still relatively new to many businesses... View Details
Keywords: by Marc J. Epstein
- 15 Jan 2020
- News
The Business of Access
the nonprofits and social services organizations whose staffs had the skills to help, and plotted a different way to give back. “My thinking was, if I were to help people here in California,” she recalls, “that would pay it forward for... View Details
Keywords: Maureen Harmon
- 01 Dec 2010
- News
The Transformers
special set of clients. “We aimed to serve disadvantaged populations and the organizations that serve those populations.” From the beginning, Bridgespan has focused on a special set of clients. “We aimed to... View Details