Publications

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would... View Details

Keywords: by Jean Ayers

April 2003 (Revised December 2006)
Case

ZARA: Fast Fashion

By: Pankaj Ghemawat and Jose Luis Nueno

Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously... View Details

Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; Spain

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

and management style had changed or stayed the same. Slow To Change When Garvin and Knoop flew to NGS headquarters in Washington D.C., in the summer of 2009, Fahey was heading... View Details

Keywords: by Sean Silverthorne; Publishing

August 2023 (Revised January 2024)
Supplement

Arla Foods: Data-Driven Decarbonization (B)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details

May 1999 (Revised July 1999)
Background Note

Global Friction Among Information Infrastructures

By: George C. Lodge and Cate Reavis

Examines the conflicts in international communications that result from changing technologies and divergent country policies toward developing infrastructures. Examines a number of different national information infrastructures (NIIs). Points of friction, such as... View Details

Keywords: Conflict Management; Infrastructure; Communication Technology; Cross-Cultural and Cross-Border Issues

Find at Harvard

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

In some respects, developing strategy is the easy part. Executing that strategy in alignment with strategic priorities is where real mastery of management takes place. We asked Harvard Business School senior lecturer Frank V. Cespedes,... View Details

Keywords: by Sean Silverthorne; Retail

16 Jun 2021
Blog Post

Seeing Everyday as a New Adventure: Reflections for Father's Day

Chad Losee, HBS MBA 2013 graduate and current HBS Managing Director of MBA Admissions and Financial Aid, shares his experience being a dad to his four boys. Tell us about your family. My wife and I have four growing boys. Lots of energy... View Details

01 Nov 2017
What Do You Think?

What Are the Real Lessons of the Wells Fargo Case?

team (had been given) sufficient power and resources to do their work.” “Former Employee” maintains that “Wells Fargo has no HR presence at the local level, which means there is no buffer between rogue managers and conscientious... View Details

Keywords: by James Heskett; Banking

23 May 2000
Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

Not long ago, the senior management of a leading high-tech company was surprised to learn that research showed their R&D groups' creative performance to be in a prolonged slump following a corporate downsizing. The company's... View Details

Keywords: by Peter K. Jacobs

October 2004 (Revised April 2005)
Case

Lexar Media: The Digital Photography Company?

Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital... View Details

Keywords: Technology; Mission and Purpose; Organizational Change and Adaptation; Growth Management; Market Entry and Exit; Business Startups; Business Strategy; Technology Industry

January 1996 (Revised March 2000)
Case

R.R. Donnelley & Sons: The Digital Division

By: David A. Garvin and Artemis March

In June 1995, Barbara Schetter, VP and general manager of R.R. Donnelley's Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technology--digital printing presses and... View Details

Keywords: Business Divisions; Business Model; Business Plan; Leading Change; Problems and Challenges; Groups and Teams; Technology Adoption; Value Creation

21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

point that is likely to forever change us, as did the assassination of President John F. Kennedy and the terrorist attacks on September 11, 2001. Brooks suggests using this period as an opportunity to take stock of your own life. Does... View Details

Keywords: by Dina Gerdeman and Danielle Kost

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation BTS. Created by a Korean View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

05 Sep 2017
Working Paper Summaries

Structural Transformation: A Competitiveness-based View

Keywords: by Christian Ketels

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these... View Details

Keywords: by Raymond Burke; Retail

December 2013 (Revised August 2015)
Case

Viva Macau (A)

By: Dante Roscini and G. A. Donovan

A fast-growing Macau-based airline backed by private US investors faces a dramatic expropriation in the wake of the first change of head of government since the former Portuguese colony became a Special Administrative Region of China. The case allows students to... View Details

Keywords: Risk Management; Air Transportation; Ownership; Foreign Direct Investment; Government and Politics; Emerging Markets; Venture Capital; China; Macau

April 2010 (Revised October 2010)
Case

Vale: Global Expansion in the Challenging World of Mining

By: Tarun Khanna, Aldo Musacchio and Ricardo Reisen de Pinho

In 2009 the management of Vale, a Brazilian diversified mining company and the largest iron ore producer in the world, was under pressure from at least two fronts. First, the emergence of China as the most important consumer of iron ore in the last few years had... View Details

Keywords: Financial Crisis; Investment; Global Strategy; Risk Management; Market Entry and Exit; Business and Government Relations; Competitive Strategy; Mining Industry; Brazil