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  • September 2009
  • Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
Related
  • 09 Jul 2018
  • News

The Unintended Effects of Open Office Space

  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

transformation in the music and television industries as well. Their audiences are fragmented and people are demanding mobility, immediacy, and control over their media consumption. This makes some industries' traditional business and... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 27 Mar 2012
  • First Look

First Look: March 27

inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its... View Details
Keywords: Carmen Nobel
  • 01 Mar 2024
  • News

Vital Signs

Image by Edmon De Haro Illustration by Edmon De Haro The signs of strain were there long before the pandemic: Health care workers had been managing under tremendous pressures while working long hours in understaffed hospitals. Then COVID unleashed an unprecedented... View Details
Keywords: Jen McFarland Flint; Hospitals; Health, Social Assistance
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

how new products or services would perform at various prices or with different characteristics. The machine learning algorithms that might power such a device are, at least for now, incapable of producing such promising results. But what... View Details
Keywords: by Kristen Senz
  • Web

Online Leadership and Management Courses | HBS Online

organization and society. 6 weeks, 6-7 hrs/week Pay by August 14 $1,850 Certificate Leadership, Ethics, and Corporate Accountability Professor Nien-he Hsieh Develop a toolkit for making tough leadership View Details
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

Obama administration. Q: Elsewhere you have described three fundamental decisions facing any business: where to play, how to deliver, and how to win. Taking the first fundamental, how can an entrepreneur think creatively about View Details
Keywords: by Martha Lagace
  • 07 Feb 2017
  • Research & Ideas

The Right Way to Cry in Front of Your Boss

frustration or sadness. Wolf differentiates those expressions from anger directed at others. In the paper Managing Perceptions of Distress at Work: Reframing Emotion as Passion, published in the November 2016 issue of Organizational Behavior and Human View Details
Keywords: by Roberta Holland
  • 2008
  • Working Paper

Economic Factors Underlying the Unbundling of Advertising Agency Services

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
This paper addresses a longstanding puzzle involving the unbundling of services that has occurredover more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the... View Details
Keywords: Transformation; Framework; Service Operations; Decisions; Relationships; Price; Diversification; Geography; Cost; Advertising Industry; United States
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  • 17 Jan 2018
  • Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

studies support an economic idea known as Tournament Theory, which says that as pay differences between job levels increase, the value of receiving a promotion also rises—spurring employees to put in more effort. “People make work View Details
Keywords: by Dina Gerdeman
  • 01 Dec 2023
  • News

The Exchange: Help Wanted

moved away from operational expertise as they look to hire CEOs. Do organizations know how to recruit for these softer skills? Raffaella Sadun: As a basic starting point, organizations often lack the process to make these View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • October 2013 (Revised January 2016)
  • Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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  • 25 Jul 2013
  • Research & Ideas

Why Unqualified Candidates Get Hired Anyway

new research paper demonstrates that the fundamental attribution error is so deeply rooted in our decision making that not even highly trained people-evaluators, such as hiring managers and school admissions... View Details
Keywords: by Anna Secino; Education; Employment
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

benefit from staggered boards, in part because managers make more valuable long-term investments and reduce myopic behavior. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50815 Pioneer (Dis-)advantages in Markets... View Details
Keywords: Dina Gerdeman
  • May–June 2023
  • Article

Should Your Start-up Be For-profit or Nonprofit?: A Guide for Social Entrepreneurs

By: Cait Brumme and Brian Trelstad
Years ago the line between nonprofit and for-profit enterprises was clear, but that has changed. Nonprofits now offer products that compete with those of the best for-profits, and for-profits can deliver as much social value as charities. Despite the blurred... View Details
Keywords: Business Startups; Social Entrepreneurship; Mission and Purpose; Nonprofit Organizations; For-Profit Firms; Decision Choices and Conditions
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  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

advocate for what they want, often under scrutiny from their peers. You also have citizen groups piping up, cautioning, "Hey, let's be careful about that." Eventually, the government steps in, saying, "We'll chat with big tech to make... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • July 2019
  • Article

I Know Why You Voted for Trump: (Over)inferring Motives Based on Choice

By: Kate Barasz, Tami Kim and Ioannis Evangelidis
People often speculate about why others make the choices they do. This paper investigates how such inferences are formed as a function of what is chosen. Specifically, when observers encounter someone else's choice (e.g., of political candidate), they use the chosen... View Details
Keywords: Self-other Difference; Social Perception; Inference-making; Preferences; Consumer Behavior; Prediction; Prediction Error; Decision Choices and Conditions; Perception; Behavior; Forecasting and Prediction
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  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

less busy than the present, they may underweight the value of these purchases. We examine the impact of debiasing this previously unexplored barrier of consumer decisions to "buy time" in a field experiment with a U.S.-based... View Details
Keywords: Sean Silverthorne
  • 15 Nov 2022
  • Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

bad story.” You Might Also Like: Has #MeToo Changed How Hollywood Hires? Empower Your Employees to Make Better Decisions How to Make the World Better, Not Perfect Feedback or... View Details
Keywords: by Pamela Reynolds