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  • 30 Nov 2021
  • Interview

TikTok: Super App or Supernova?

By: Jeffrey F. Rayport and Brian Kenny
TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details
Keywords: Apps; Artificial Intelligence; Business Startups; Mobile and Wireless Technology; Business Model; Digital Platforms; Growth and Development Strategy; AI and Machine Learning; Social Media
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  • 17 Apr 2012
  • First Look

First Look: April 17

theatre and coordinate the independent efforts from across the three theatres. Our perspective is a marked departure from the Shared Value framework, in that we embrace the inherent value of corporate philanthropy (theatre 1) on one end as well as transformational... View Details
Keywords: Carmen Nobel
  • 03 Jan 2017
  • First Look

January 3, 2017

assess the company's growth strategy and develop a model to value a prospective customer to the company's website. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/217026-PDF-ENG Harvard Business... View Details
Keywords: Carmen Nobel
  • 09 Mar 2010
  • First Look

First Look: March 9

contains sample problems, pre-built Excel models to calculate breakeven, and charts and graphs that help visualize the results. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/510080-PDF-ENG Marketing Analysis Toolkit: Breakeven... View Details
Keywords: Martha Lagace
  • 05 Sep 2012
  • First Look

First Look: September 5

Vijayaraghavan Publication:Harvard Business Review 90, no. 9 (September 2012) Abstract An abstract is unavailable at this time. Read the article: http://hbr.org/2012/09/should-you-listen-to-the-customer/ar/1 'I'll Have One of Each': How... View Details
Keywords: Sean Silverthorne
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

approach to what a museum should be. You don't see most art museums rushing to duplicate what Tate is doing, at least at this point in time." Both Honoring And Expanding The Brand The success of Tate's digital efforts provides a View Details
Keywords: by Michael Blanding; Education
  • 05 Jul 2011
  • First Look

First Look: July 5

dating application. The case recounts the process of launching a consumer Internet startup, from idea conception through initial efforts to validate the concept, followed by product launch and subsequent business View Details
Keywords: Sean Silverthorne
  • 20 Dec 2016
  • First Look

December 20, 2016

officials. Distrust in the government increases the preferred tax rate on the top 1% only when business legitimacy is low. A model with multiple equilibria helps interpret these findings. In one of the... View Details
Keywords: Carmen Nobel
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

from NBER Working Paper No. 6011, April 1997, Harvard Business School Working Paper No. 98-024, 1997) Abstract We model the equilibrium price and quantity of risk transfer between firms and financial... View Details
Keywords: Martha Lagace
  • 12 Oct 2017
  • News

Fighting Poverty One Neighborhood at a Time

residents, the Atlanta Housing Authority, and business leaders. “People see that model and want to know how it works,” explains Majors, who consults with groups in Omaha, Rochester, Orlando, and... View Details
Keywords: Deborah Blagg
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

a sovereign default may affect the economy. 2017 Green Capitalism? Business and the Environment in the Twentieth Century Entrepreneurship, Policy, and the Geography of Wind Energy By: Jones, G. Abstract—This study examines the geography... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

between immigrants and natives. Results in this paper indicate that, even when diversity is economically beneficial, it may nonetheless be socially hard to manage. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55981 Harvard View Details
Keywords: Dina Gerdeman
  • 14 Jul 2023
  • Blog Post

Balancing Act: Kate Eberle Walker’s Action Plan for C-suite Diversity

previous CEO role. “But it is important. Business needs gender diversity.” Eberle Walker first recognized the gender imbalance in the business world as an investment banking associate. She was often the only... View Details
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

May–June 2018 Harvard Business Review The Surprising Power of Questions By: Brooks, Alison Wood, and Leslie K. John Abstract—Much of an executive’s workday is spent asking others for information—requesting status updates from a team... View Details
Keywords: Dina Gerdeman
  • 21 Mar 2017
  • First Look

First Look at New Research, March 21

cultural entrepreneurship, our study has implications for category emergence and strategic entrepreneurship in nascent industries. Parallel Play: Startups, Nascent Markets, and the Search for a Viable Business View Details
Keywords: Sean Silverthorne
  • 12 May 2008
  • Research & Ideas

Accounting Information as Political Currency

Corporate donations to political campaigns reveal a lot about mutual back-scratching in the political and business arenas. Now new research from Harvard Business School reveals that corporate giving may... View Details
Keywords: by Martha Lagace
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

examines contemporary economic theories that focus on the design and management of business organizations. In the first part of the paper, a taxonomy is presented that describes the different types of economists interested in this... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

Gardner, N. Anand, and Tim Morris Publication:In The International Library of Critical Writings on Business and Management: Management Consultancy. Cheltenham: Edward Elgar Publishers, Ltd., forthcoming Abstract How do innovative... View Details
Keywords: Sean Silverthorne
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

Therefore, the advertising-based business model has had only limited success on social networking sites. If the purpose of advertising is to influence consumers' purchases, our research shows that there is... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 13 May 2014
  • First Look

First Look: May 13

publicly stated goals. Publisher's link: http://hbr.org/2014/05/how-to-outsmart-activist-investors/ar/1 August 2013 Harvard Business Review Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular View Details
Keywords: Sean Silverthorne