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  • All HBS Web  (8,473)
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  • All HBS Web  (8,473)
    • People  (24)
    • News  (2,305)
    • Research  (5,512)
    • Events  (10)
    • Multimedia  (264)
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  • April 2017 (Revised August 2020)
  • Case

The U-Turns of National Truck Stops

By: Nori Gerardo Lietz and Alexander W. Schultz
Raj Makam had spent months trying to restructure a 2006 investment he had made in National Truck Stops, Inc. (NTS) as a senior member of Oaktree Capital Management’s (Oaktree) Mezzanine finance business within their Corporate Debt platform. It was the first time they... View Details
Keywords: Mezzanine Financing; Corporate Debt; Bankruptcy; Real Assets; Financing and Loans; Borrowing and Debt; Insolvency and Bankruptcy; Restructuring; Private Equity; Cost vs Benefits; Atlanta; New York (city, NY)
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Lietz, Nori Gerardo, and Alexander W. Schultz. "The U-Turns of National Truck Stops." Harvard Business School Case 217-062, April 2017. (Revised August 2020.)
  • August 2018 (Revised September 2019)
  • Case

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta
Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take... View Details
Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry
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McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Case 319-002, August 2018. (Revised September 2019.)
  • 19 Jul 2017
  • Research & Ideas

Why Government 'Nudges' Motivate Good Citizen Behavior

credits were almost negligible in tipping the scale. “When we are making the decision whether to go to college, it’s not staring us in the face that we will get a tax credit,” Beshears says. “So, it’s not... View Details
Keywords: by Michael Blanding
  • 27 Sep 2021
  • News

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

  • September 2011 (Revised August 2013)
  • Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
  • September 2016 (Revised March 2017)
  • Module Note

Strategy Execution Module 3: Using Information for Performance Measurement and Control

By: Robert Simons
This module reading explains how managers use information to control critical business processes and outcomes. The analysis begins by illustrating how managers use information to communicate goals and track performance. Then the focus turns to the choices that managers... View Details
Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Organization Process; Feedback Model; Innovation; Uses Of Information; Big Data; Benchmarking; Decision Making; Information; Performance Evaluation; Analytics and Data Science
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Simons, Robert. "Strategy Execution Module 3: Using Information for Performance Measurement and Control." Harvard Business School Module Note 117-103, September 2016. (Revised March 2017.)
  • 03 Jun 2022
  • News

In a Work-from-Anywhere World, How Remote Will Workers Go?

  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

"Improving Online Dating with Virtual Dates." Frost, now at Boston University, wrote her PhD dissertation at MIT's Media Lab on the topic, discussing the broader issues of impression formation, navigating options, managing expectations, and informing View Details
Keywords: by Martha Lagace; Publishing
  • Web

Faculty & Researchers - Managing the Future of Work

Manjari supports co-chairs William R. Kerr and Joseph B. Fuller on all project priorities. Her research efforts focus on location choices by global companies, the role of business in making cities and regions more competitive, shared... View Details
  • 04 Jun 2020
  • Book

It’s Not About You: Why Leaders Need to Look Outward

missing link. Senz: How do these efforts intersect with corporate strategy and culture? Frei: When companies get bigger, leaders don't get to micromanage. Employees are making decisions that their bosses are... View Details
Keywords: by Kristen Senz
  • Web

About the Center - Christensen Center for Teaching & Learning

of character...we want [the student] to start thinking about issues...to think about the ethics of someone in a company making 10 million dollars and someone making three thousand dollars a year...about how... View Details
  • 25 Jul 2023
  • Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

With Hepatitis C running rampant in Egypt in 2012, Clifford Samuel, then of California-based Gilead Sciences, convened a series of urgent meetings with Egyptian government officials, doctors, and patients. His goal? To make Gilead’s... View Details
Keywords: by Esther Schrader; Pharmaceutical; Health
  • Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

an operator and she was craving more creativity. “I love working with people and I really wanted to get my hands into the business,” she says. “I also wanted to tap into my creative side and work with brands that personally inspired me.” To View Details
  • 20 Apr 2015
  • Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

figured out a way to make a more efficient processor that nevertheless wouldn't be compatible with Intel's previous architecture. After agonizing about the decision for a year, Grove chose to stick to the... View Details
Keywords: by Michael Blanding; Computer
  • 2020
  • Working Paper

When Do Experts Listen to Other Experts? The Role of Negative Information in Expert Evaluations for Novel Projects

By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani
The evaluation of novel projects lies at the heart of scientific and technological innovation, and yet literature suggests that this process is subject to inconsistency and potential biases. This paper investigates the role of information sharing among experts as the... View Details
Keywords: Project Evaluation; Innovation; Knowledge Frontier; Negativity Bias; Projects; Innovation and Invention; Information; Diversity; Judgments
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Lane, Jacqueline N., Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan, and Karim R. Lakhani. "When Do Experts Listen to Other Experts? The Role of Negative Information in Expert Evaluations for Novel Projects." Harvard Business School Working Paper, No. 21-007, July 2020. (Revised November 2020.)
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

the profits come from the other side. Can you give an example or two and explain why these markets are structured like this? A: Dating clubs usually charge only the men, and credit card companies make their revenues mostly from merchants... View Details
Keywords: by Sean Silverthorne; Technology
  • May 2020
  • Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details
Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
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Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
  • 22 Apr 2019
  • Research & Ideas

Why Salespeople Struggle at Leading

shouldn’t ever manage, Cespedes cautions. Quite the contrary; sales managers make important decisions that affect salespeople’s lives—doling out territories and quotas—and it’s hard to gain the staff’s... View Details
Keywords: by Dina Gerdeman
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

in the retail industry, some shareholders claimed that the price was "grossly inadequate," making the decision whether to approve the transaction a difficult one for shareholders generally.... View Details
Keywords: Martha Lagace
  • April 2020 (Revised June 2022)
  • Technical Note

Quantitative Analysis in Marketing

By: Sunil Gupta
Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details
Keywords: Quantitative Analysis; Marketing; Decision Making; Analysis
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Gupta, Sunil. "Quantitative Analysis in Marketing." Harvard Business School Technical Note 520-091, April 2020. (Revised June 2022.)
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