Publications

25 Aug 2014
HBS Case

Starbucks Reinvented

it, he bemoaned decisions (for which he accepted responsibility) that improved efficiency and increased economies of scale but robbed stores of some of their essential magic, such as the smell of roasting coffee and the sights and sounds... View Details

Keywords: by Julia Hanna; Food & Beverage

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

"Improving Online Dating with Virtual Dates." Frost, now at Boston University, wrote her PhD dissertation at MIT's Media Lab on the topic, discussing the broader issues of impression formation, navigating options, managing expectations, and informing View Details

Keywords: by Martha Lagace; Publishing

01 Jun 2000
News

Going Public: Margaret M. Crotty

Twenty-four hours after almost drowning in a ferryboat disaster in Indonesia, Margaret Crotty agreed to a telephone interview with the Today show to discuss how she survived -- and helped save others as well. Her decision to be on... View Details

Keywords: Susan Young

26 May 2023
Blog Post

Bringing Space Tech Back to Earth

struggled to manage its finances in order to scale up. Those two jobs spurred Sweeney to join the M.S./M.B.A. program in order to add entrepreneurship to her engineering skills. “I realized I didn’t want to just assume that if someday I was in the View Details

09 Nov 2023
Blog Post

The No. 1 Character Trait You Will Need to Succeed in Business

from shareholders to make changes that you know will threaten the long-term future of your company. This situation reflects the experiences of Paul Polman, the former CEO of Unilever. On the second season of my podcast, I talked to over a... View Details

21 Sep 2020
Research & Ideas

Are You Sabotaging Your Own Company?

hamper productivity through “human obstruction” tactics, by purposely and surreptitiously making poor decisions and being uncooperative. “Making a faulty decision may be simply... View Details

Keywords: by Dina Gerdeman

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

human decision making, motivation, and interaction, which of course have strong implications for what drives consumption and savings decisions, worker productivity and effort, and market exchange. Only rarely did he View Details

Keywords: by Ann Cullen

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

With Hepatitis C running rampant in Egypt in 2012, Clifford Samuel, then of California-based Gilead Sciences, convened a series of urgent meetings with Egyptian government officials, doctors, and patients. His goal? To make Gilead’s... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

01 Dec 2023
News

Leadership Transition for External Relations

MESSAGE FROM ANGELA CRISPI AND DEAN SRIKANT DATAR To: HBS Faculty and Staff From: Angela Crispi and Srikant Datar Re: Leadership Transition – Janet Cahill, External Relations We write to let you know that Janet Cahill (AMP 189) has decided to step down from her... View Details

28 Apr 2011
Working Paper Summaries

When Smaller Menus are Better: Variability in Menu-Setting Ability and 401(k) Plans

Keywords: by David Goldreich & Hanna Halaburda

Web

Faculty & Researchers - Managing the Future of Work

Manjari supports co-chairs William R. Kerr and Joseph B. Fuller on all project priorities. Her research efforts focus on location choices by global companies, the role of business in making cities and regions more competitive, shared... View Details

Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

an operator and she was craving more creativity. “I love working with people and I really wanted to get my hands into the business,” she says. “I also wanted to tap into my creative side and work with brands that personally inspired me.” To View Details

May 2020
Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

Forthcoming
Article

Public Perception and Autonomous Vehicle Liability

By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo

The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated... View Details

Keywords: Moral Sensibility; Judgments; Legal Liability; Insurance; Perception

Read Now

April 2003 (Revised April 2009)
Case

Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center

By: David A. Garvin and Michael Roberto

On January 7, 2002, Paul Levy became CEO of the Beth Israel Deaconess Medical Center. He took over a troubled organization, in serious financial difficulty. This multimedia case describes the situation Levy inherited, his negotiations prior to taking the job, and his... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Leadership Style; Leading Change; Managerial Roles; Organizational Culture; Health Industry

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry