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(3,058)
- People (7)
- News (903)
- Research (1,669)
- Events (10)
- Multimedia (16)
- Faculty Publications (842)
- 02 Oct 2015
- News
The ‘F’ Word
coordination between sales, marketing, and, crucially, manufacturing. As an egomaniacal, 30-year-old marketing maven, I had been conditioned to look down on the “functional groups” run by people without advanced degrees who got their... View Details
Keywords: Walt Disney Studios
- 01 Sep 2017
- News
History’s Lessons
turbulent times. Ernest Shackleton Hire for Attitude, Train for Skill Today’s entrepreneurs would find the tasks involved in organizing and leading an Antarctic expedition in the early 20th century somewhat familiar. Koehn notes that the Irish-born explorer Ernest... View Details
- January 2023
- Case
Natura: Weathering the Pandemic at Brazil's Cosmetic Giant
By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
- 06 Dec 2021
- News
New Wave
timescales not just of days and weeks but of decades—something that can’t be done with gusting winds and fickle sunshine. “We know how much power we’re going to get out of this for the next 40 years,” Smith says. The potential market for... View Details
- 26 Feb 2020
- News
Phoenix Rising
reflection of our international growth, but it’s also a reflection of how badly the Greek market has done over the last few years,” says Papalexopoulos, noting that demand for Titan’s products in Greece has fallen 82 percent since 2007... View Details
Keywords: Jen McFarland Flint
- Web
2022 Symposium - Race, Gender & Equity
the Venture Capital Inclusion Lab at Brown University. She completed a postdoctoral fellowship in the Darden School of Business at the University of Virginia, and earned her PhD in Psychology at the University of Michigan and BA in Psychology and... View Details
- 16 Jul 2013
- First Look
First Look: July 16
deliver, and evaluate Sullivan's sales calls on two important retail buyers, Sam Cartwright of Mothercare and Anthony Pierce of John Lewis. The main case provides relevant background information about Faraway's market opportunity,... View Details
Keywords: Anna Secino
- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge... View Details