Marketing Communication - Publications - Faculty & Research

25 Feb 2020
News

Alumni and Faculty Books for March 2020

global in its scope and insisted on ethical business practices—a rare initiative in a sector marred by corruption. In 2009, when the company was acquired by Schneider Electric, Hattangady turned her attention to impact investing and View Details

02 Oct 2015
News

The ‘F’ Word

coordination between sales, marketing, and, crucially, manufacturing. As an egomaniacal, 30-year-old marketing maven, I had been conditioned to look down on the “functional groups” run by people without advanced degrees who got their... View Details

Keywords: Walt Disney Studios

16 Jul 2013
First Look

First Look: July 16

deliver, and evaluate Sullivan's sales calls on two important retail buyers, Sam Cartwright of Mothercare and Anthony Pierce of John Lewis. The main case provides relevant background information about Faraway's market opportunity,... View Details

Keywords: Anna Secino

06 Dec 2021
News

New Wave

timescales not just of days and weeks but of decades—something that can’t be done with gusting winds and fickle sunshine. “We know how much power we’re going to get out of this for the next 40 years,” Smith says. The potential market for... View Details

Keywords: Alexander Gelfand; photographed by Chris Sorensen

14 Nov 2024
News

How the Insurance Industry Can Weather the Storms

be an early warning sign: I f you can't get insurance in a particular locale, it probably is a place you shouldn't build, right? Should you build on stilts in coastal communities where we know hurricanes are going to get more intense... View Details

20 Jul 2022
News

Wired to be Inspired

thinking about your employees, you’re thinking about your communities and you’re thinking about the planet. It’s palpable. You can see how they talk about themselves. You can see how they envision their strategy. You can see how employees... View Details

Keywords: Management of Companies and Enterprises; Management

Web

2022 Symposium - Race, Gender & Equity

the Venture Capital Inclusion Lab at Brown University. She completed a postdoctoral fellowship in the Darden School of Business at the University of Virginia, and earned her PhD in Psychology at the University of Michigan and BA in Psychology and... View Details

12 Dec 2018
News

Lesson Plan

Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

Publications