Publications

March 1990 (Revised November 1999)
Case

MCI Communications: Planning for the 1990s

By: Robert L. Simons and Hilary Weston

Concentrates on the evolution of MCI's strategy-setting process following a period of dramatic growth. Opportunistic strategies during MCI's early years have given top managers a dislike of formal strategic planning and a strongly-held belief in top down strategy... View Details

Keywords: Globalization; Growth and Development; Planning; Strategic Planning; Growth Management; Business or Company Management; Competition; Alignment; Communications Industry

March 1990 (Revised March 1992)
Case

New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

By: V. Kasturi Rangan and Sohel Karim

Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details

Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)

January 1990 (Revised March 1991)
Case

American Red Cross Blood Services: Northeast Region

By: Robert L. Simons

Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details

Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; North and Central America

December 1989
Background Note

Note on How Organizations Can be Structured

By: D. Q. Mills

Describes four basic organizational forms--hierarchy, division, matrix, and cluster. Diagrams of each are included. Their strengths and weaknesses under different business environment conditions are detailed. There is a table comparing the forms on several key... View Details

Keywords: Management Practices and Processes; Organizational Culture; Organizational Design; Organizational Structure

October 1989 (Revised October 1992)
Case

Smoke Wars: The Case for and Against the Cigarette Industry

By: V. Kasturi Rangan

Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under... View Details

Keywords: Debates; Marketing Strategy; Demand and Consumers; Performance; Social Issues; Consumer Products Industry

October 1989 (Revised May 1996)
Case

Xerox Corp.: Leadership Through Quality (A)

By: Todd D. Jick and Leonard A. Schlesinger

Describes the "Leadership Through Quality" effort undertaken by Xerox in the 1980s. Includes the history of Xerox in the 1970s and its need to make major changes in quality by the 1980s. Most of the remainder of the case details the step-by-step process by which Xerox... View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Quality; Leadership; Organizational Culture; Service Industry; Electronics Industry

September 1989
Case

Penobscot Nation and Passamaquoddy Tribe

By: Andre F. Perold

Keywords: Civil Society or Community

August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

1989
Chapter

Collaborative Arrangements and Global Technology Strategy: Some Evidence from the Telecommunications Equipment Industry

By: Gary P. Pisano and David Teece

Keywords: Global Strategy; Innovation Strategy; Communication Technology; Agreements and Arrangements; Cooperation; Telecommunications Industry

June 1989 (Revised May 1993)
Supplement

Rossin Greenberg Seronick & Hill, Inc. (B)

By: John A. Quelch

Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications. View Details

Keywords: Ethics; Marketing Communications; Advertising; Crisis Management; Advertising Industry

June 1989 (Revised July 1989)
Case

Coniston vs. Gillette: Communications in a Proxy Fight

By: Stephen A. Greyser and Norman Klein

Keywords: Business and Shareholder Relations; Corporate Governance; Communication; Governing and Advisory Boards

April 1989
Case

News and No Comment at Emery Air Freight

By: Stephen A. Greyser and Norman Klein

A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to... View Details

Keywords: Reputation; Newspapers; Communication Strategy; Shipping Industry

1989
Chapter

The Future Evolution of the Central Office Switching Industry

By: Jerry A. Hausman and Elon Kohlberg

Keywords: Innovation and Invention; Communication Technology; Forecasting and Prediction; Telecommunications Industry

January 1989
Background Note

Managing Information Technology: Communications Networks

By: James I. Cash Jr. and Thomas H. Davenport

Keywords: Management; Information Technology; Information Infrastructure

January 1989 (Revised March 1991)
Case

General Electric Canada: Designing a New Organization

By: Lynda M. Applegate and James I. Cash Jr.

General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details

Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada