Publications
Publications
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(7,610)
- Faculty Publications (3,107)
- 1990
- Book
Service Breakthroughs: Changing the Rules of the Game
By: J. Heskett, C. Hart and W. E. Sasser Jr.
- June 1990 (Revised August 1992)
- Case
H. Ross Perot
- June 1990 (Revised August 1990)
- Case
IBM Canada Ltd.: Reorganizing for the 1990s
- June 1990 (Revised August 1990)
- Supplement
Sun Microsystems, Inc.--1987 (B)
Describes a specific opportunity to seek financing from AT&T as part of a proposed technological joint venture. Students must consider the price paid and control rights attached to a large block of shares and outline a negotiating position for each side. View Details
- June 1990 (Revised August 1990)
- Supplement
Sun Microsystems, Inc.--1987 (C)
Outlines the financing agreement reached by Sun and AT&T in early 1988. View Details
- June 1990 (Revised October 1991)
- Case
Lake Pleasant Bodies Case (A)
Presents a classic dilemma in legal ethics--the conflict between an attorney's obligations as an attorney, in this case to protect a client's confidentiality, and his or her own moral obligations as a person. An attorney must decide how to respond to the father of a... View Details
- May 1990 (Revised August 1990)
- Case
Campbell Soup Co.
Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details
- April 1990 (Revised June 1993)
- Teaching Note
Understanding the U.S. Dollar in 1985 & 1987, Teaching Note
By: W. Carl Kester
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
- March 1990
- Case
Lehrer McGovern Bovis, Inc. (Abridged)
Describes the growth of a construction management company and the operating problems it now encounters. Designed to introduce students to the value of competition in the construction industry, to show how the techniques of value analysis can be used to strategic... View Details
- March 1990 (Revised April 1990)
- Supplement
IBM Corp.: ""Make It Your Business"" (B)
By: Robert L. Simons
Reveals the system changes that IBM adopted. Designed as an in-class handout after discussion of the (A) case. View Details
- March 1990 (Revised December 1992)
- Case
Manufacturing Learning Laboratory at Digital Equipment Corp. (A)
By: Dorothy Leonard-Barton and Paul Sagawa
- February 1990 (Revised August 2001)
- Case
Merloni Elettrodomestici SpA: The Transit Point Experiment
By: Janice H. Hammond and Maura G Kelly
Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,... View Details
- January 1990 (Revised March 1994)
- Case
Royal Ahold NV
By: Richard F. Meyer
Contains a general description of a large international retailer. Focus is on the major financial risks facing the company: exchange rate risk and commodity price risk. This case is an introduction to financial risk management. It poses some of the major problem areas. View Details
- December 1989 (Revised February 1990)
- Case