Social Marketing - Publications - Faculty & Research

15 Feb 2000
Research & Ideas

The Right Connections

connections can be a source of information about the FDA approval process and offer insights as to how to market and sell the young firm's products. They can also provide resources and contacts to facilitate these tasks. Another... View Details

Keywords: by Judith A. Ross

15 Jun 2020
News

Alumni and Faculty Books for June 2020

brings to light the often invisible reality and irreparable damage of childhood poverty in America. Madrick examines the roots of the problem, including the toothless remnants of our social welfare system, entrenched racism, and a... View Details

01 Jun 2005
News

Ideas: Books

Non-Government Organizations in the 21st Century by John A. Quelch and Nathalie Laidler-Kylander (Thomson South-Western) Using twelve HBS cases, Professor Quelch and Laidler-Kylander (MBA ’92) examine how NGOs like Oxfam America, Doctors Without Borders, and Care USA... View Details

Keywords: Alfred D. Chandler Jr.; Chandler

01 Dec 2018
News

Ask the Expert: Gimme Shelter

of the nonprofit developer Hello Housing, points out that these people are critical to healthy communities: “Some portion of the housing market has to be free from speculation to ensure there’s a place for the people who are supporting... View Details

Keywords: Jen McFarland Flint

22 Jan 2018
News

The First Five Years: ‘30 Under 30’ Edition

retail onto the social media platform.” Gaglani: “We are on a mission to educate the world’s health professionals. There are clinician shortages across the professions and globe, from primary care physicians in West Virginia to frontline... View Details

Keywords: Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance

Profile

Evgeny Koudryavtsev

run," he says. "Due to globalization, these skills in emerging markets are becoming more valuable, since industries are getting competitive and companies mature more quickly. When you've worked in finance, general management... View Details

2011
Working Paper

Individual Rationality and Participation in Large Scale, Multi-Hospital Kidney Exchange

By: Itai Ashlagi and Alvin E. Roth

As multi-hospital kidney exchange clearinghouses have grown, the set of players has grown from patients and surgeons to include hospitals. Hospitals have the option of enrolling only their hard-to-match patient-donor pairs, while conducting easily arranged exchanges... View Details

Keywords: Health Care and Treatment; Resource Allocation; Market Participation; Marketplace Matching; Organizations; Networks; Motivation and Incentives; Health Industry

Citation

Read Now

2015
Working Paper

'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino

Consumers are often faced with the opportunity to purchase a new, enhanced product (e.g., a new phone), even though the device they currently own is still fully functional. We propose that consumers act more recklessly with their current products and are less concerned... View Details

Keywords: Carelessness; Product Upgrade; Justification; Loss; Consumer Behavior; Attitudes; Product; Ownership

Citation

SSRN

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

describe the enormous changes in the markets for therapies for rare diseases that have emerged over recent decades. The most prominent example is the fact that the profit-maximizing price of new orphan drugs appears to be greater today... View Details

Keywords: Dina Gerdeman

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

focus on digital innovations but kept it organizationally separate from the paper. One of the lab's most famous creations was its Social Reader, a product designed for Facebook and the first by any major paper to experiment with directly... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

12 Jun 2014
News

The First Five Years: Minal Mehta (MBA 2011)

work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic planning and... View Details

Keywords: fitness; Arts, Entertainment

01 Jun 2013
News

Alumni Books

sports, education, health, and economics. He shows what questions to ask, which data to collect, how to mold data to yield answers, and how to interpret numbers computed by others. Social Entrepreneurship for the 21st Century: Innovation... View Details

01 Sep 2011
News

‘Green’ Trailblazers

on clean energy and the carbon markets Craig Lund (MBA 2008) 1366 Technologies Lexington, MA Develops innovative manufacturing solutions for silicon cell manufacturers that dramatically cut the cost of installed solar power David Prend... View Details

Keywords: Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance

15 Oct 2008
First Look

First Look: October 15, 2008

Mouse and the Wealthy Elephant Live Happily Ever After? Authors:James E. Austin and Herman B. Leonard Abstract What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant... View Details

Keywords: Martha Lagace

19 Jun 2018
News

Pittsburgh Alumni Annual Meeting Features PPG’s McGarry

the social ROI of their services. “We’re helping one of our new clients to quantify the benefit it produces for its stakeholders, which will help in both management and marketing,” Chussil says, noting that the current projects are... View Details

Keywords: Margie Kelley

04 Dec 2006
Research & Ideas

The Money Connection—Understanding VC Networks

the effects of geographic distance and a "hot" IPO market on the formation of networks in the venture capital industry. The fact that the world is connected through spanning ties has huge effects on the spread of all manner of... View Details

Keywords: by Julia Hanna; Financial Services

Web

Courses by Faculty - Course Catalog

Exploring Japan's Innovation Ecosystem Strategy, Marketing January 2026 J 3.0 Alex Chan Negotiation Negotiation, Organizations & Markets Spring 2026 Q3Q4 3.0 Gerald Chertavian Field Course: Investing for... View Details

Web

Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research... View Details

20 Feb 2019
News

Building an Ecosystem for African Entrepreneurs

economy. “For a long time, we’ve looked to the government to address almost all of the issues,” Elumelu says of the economic and social concerns in Nigeria and Africa. “The government cannot do everything alone. The private sector is in a... View Details

Keywords: April White

28 Jan 2014
First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details

Keywords: Sean Silverthorne

Publications