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  • All HBS Web  (4,458)
    • People  (18)
    • News  (869)
    • Research  (2,932)
    • Events  (24)
    • Multimedia  (22)
  • Faculty Publications  (1,903)
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  • Web

Past Projects | Social Enterprise | Harvard Business School

locations, academics, venture funds, and other cities. The strategic sprint focused on 1) improved use of technology to achieve New York's policy goals, 2) growing the urban tech sector (market size, job creation), and 3) establishing New... View Details
  • 01 Jun 2012
  • News

A Better World, One Idea at a Time

A dozen budding social entrepreneurs pitched their ideas for innovative products and services during the annual Social Enterprise Conference in February, and four came away with top honors. The sold-out event marked the 13th year of the... View Details
Keywords: contests; awards; cosmetics; Crop Production; Crop Production; Crop Production; Crop Production; Crop Production; Crop Production
  • February 2021 (Revised March 2021)
  • Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; African-American Protagonist; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
Citation
Educators
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Related
Israeli, Ayelet, and Jamie Merkrebs. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Case 521-069, February 2021. (Revised March 2021.)

    Rob Gierkink

    Rob (MBA 1991) has founded or co-founded six companies, with combined exits totaling more than $2.25 billion. He is an Executive in Residence at General Catalyst Partners where he principally invests in technology companies that work with... View Details
    Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods
    • 01 Dec 2014
    • News

    Customizing Couture Online

    The way Áslaug Magnúsdóttir sees it, her new website, Tinker Tailor, which uses interactive web technology to customize high-end designer clothing, is an old-school approach to fashion. “Couture always was a collaboration between the... View Details
    Keywords: April White; fashion; Professional Services
    • 09 Aug 2004
    • Research & Ideas

    A Diagnostic for Disruptive Innovation

    technological characteristics of the innovation and at the potential business model by which the innovation might be brought to market. Overserved customers consume a product or service but don't need all... View Details
    Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
    • 02 Feb 2016
    • First Look

    February 2, 2016

    Philippines, the U.S., and most recently, China. Aspiring Minds had seen success as a business-to-business (B2B) entity, creating and selling technology products geared towards industry verticals. By 2015... View Details
    Keywords: Sean Silverthorne
    • 01 Apr 2001
    • News

    Student Conferences Tackle Business Issues

    venture-capital feedback sessions, entrepreneurial boot-camp modules, a career fair, and the Cyberposium TechShow, which showcased cutting-edge products and technologies that have the potential to make a... View Details
    Keywords: Business Schools & Computer & Management Training; Educational Services
    • Web

    Matthew Sau | MBA

    Matthew Sau Economics, Secondary in Computer Science Pforzheimer 2025 Cohort 6 It is an honor and a privilege to be a part of the Roberts Family Fellow program because of the close-knit and inspiring community it fosters. Working with like-minded individuals who share... View Details
    • 04 Mar 2025
    • Blog Post

    WesTrek 2025: Exploring the future of tech in Silicon Valley

    up for a high-impact day of networking and learning. After breakfast, students divided into small groups to visit six top venture capital firms: Nexus Venture Partners, Bain Capital Ventures, Dell Technologies Ventures, Ubiquity Ventures,... View Details
    Keywords: Technology
    • 02 May 2016
    • Blog Post

    Why We Recruit: Samsung Global Strategy Group

    Junghyun Suh, Senior Manager, Samsung GSG Describe your organization in three to five sentences.Samsung Group is comprised of 25 affiliated companies spanning a wide range of industries, generating -in excess of $300B in annual revenues with global-market leading View Details
    Keywords: Technology
    • 25 May 2010
    • First Look

    First Look: May 25

      PublicationsHeterogeneity and Graceful Technology Retreats: A New Perspective on Responding to Dominant Technological Threats Authors:Ron Adner and Daniel Snow Publication:Industrial and Corporate Change... View Details
    Keywords: Martha Lagace
    • 03 Mar 2003
    • Research & Ideas

    The Basics of Consumer Marketing in Asia

    Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business... View Details
    Keywords: by Julie Jette

      C. Peter McColough

      Working at Xerox for over three decades, McColough was instrumental in leveraging the company’s unique technology and product line. His sales and marketing efforts helped to establish the company as a... View Details
      Keywords: Fabricated Goods
      • 26 Jul 2010
      • Research & Ideas

      Yes, You Can Raise Prices in a Downturn

      customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details
      Keywords: by Sean Silverthorne; Consumer Products; Consumer Products
      • December 2019
      • Case

      Bill & Melinda Gates Foundation: Shaping the Vaccine Manufacturing Ecosystem (Abridged)

      By: Willy Shih
      This case describes the efforts of the Bill & Melinda Gates Foundation to lower the cost of producing vaccines to prevent polio infections. It is an abridged version of HBS Case No. 620-021 with less emphasis on comparison between traditional and the new compact... View Details
      Keywords: Vaccine; Manufacturing; Barriers To Entry; Production; Cost; Technological Innovation; Market Entry and Exit; Pharmaceutical Industry
      Citation
      Educators
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      Related
      Shih, Willy. "Bill & Melinda Gates Foundation: Shaping the Vaccine Manufacturing Ecosystem (Abridged)." Harvard Business School Case 620-071, December 2019.
      • Profile

      Allen Yang

      PepsiCo's foodservice division, and became a product engineer at a start-up, Yipit, an online aggregator of daily deal services, such as Groupon and LivingSocial. "Being accepted to HBS gave me the courage to try new things,"... View Details
      Keywords: CPG; Tech; Financial Services
      • Web

      Catherine Yeo | MBA

      and innovators and both learn from and empower each other in our journeys. Tech areas of interest: Creator Economy, AI/ML, Community-Centric Products, Ethical Technology Formative experience at the intersection of View Details
      • 11 Dec 2018
      • Research & Ideas

      Free Trade Needs Nurturing—and Other Lessons from History

      that’s actually not true. There are times when globalization takes a step back. From 1850 to 1914, there was a technological revolution: With the telegraph, suddenly you could communicate from New Zealand to London in seconds, and... View Details
      Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
      • Web

      Women on Boards: How Lara Druyan and Ann Lucena Are Shaping the Future of Corporate Leadership - Blog: RGE Report

      cyber and AI technologies, ensuring they can meaningfully support organizations navigating rapid technological changes. When it comes to advising on digital transformation, she works from basic product... View Details
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