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Publications

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  • All HBS Web  (3,755)
    • People  (16)
    • News  (862)
    • Research  (2,237)
    • Events  (8)
    • Multimedia  (11)
  • Faculty Publications  (1,257)

Show Results For

  • All HBS Web  (3,755)
    • People  (16)
    • News  (862)
    • Research  (2,237)
    • Events  (8)
    • Multimedia  (11)
  • Faculty Publications  (1,257)
← Page 146 of 3,755 Results →
  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

explore interactions between private business and public health, and demonstrate how consumers can create better and less expensive care for themselves. Book Excerpt: Consumer Power in Shaping Public Health Healthcare and education are... View Details
Keywords: by John A. Quelch; Health
  • 01 Apr 2002
  • News

Charting the Luminary Leadership in Professional Service Firms

of the factors that drive success in an industry that attracts 65 percent of MBA graduates from leading business schools — many of whom eventually leave to run organizations of their own. With revenues approaching a trillion dollars,... View Details
Keywords: professional service firms; Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing View Details
Keywords: Martha Lagace
  • January 2008 (Revised May 2008)
  • Case

Cape Wind: Offshore Wind Energy in the USA

By: Richard Vietor
Cape Wind is an extreme example of NIMBY--not in my backyard syndrome. This is the first offshore wind project planned for the United States, in Nantucket Sound, just south of Cape Cod, Massachusetts. Initially proposed six years ago, in 2001, the wind farm would be... View Details
Keywords: Renewable Energy; Corporate Entrepreneurship; Business Startups; Projects; Government and Politics; Environmental Sustainability; Business and Community Relations; Public Opinion; Power and Influence; Energy Industry; Massachusetts
Citation
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Vietor, Richard. "Cape Wind: Offshore Wind Energy in the USA." Harvard Business School Case 708-022, January 2008. (Revised May 2008.)
  • 18 Aug 2017
  • Op-Ed

Op-Ed: Courageous Leader Triggers a Moral Revolt of CEOs Against Trump

price increases and transparency about prices. He initiated a 32 percent price reduction on one of Merck’s most promising new drugs for Hepatitis C, Zepatier. In addition, he called out industry miscreants like Turing’s Martin Shkreli and... View Details
Keywords: by Bill George
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

everybody is getting into the cosmetic business.— Tyler Morse, Bliss "We'll know exactly what brands are performing well, exactly what sizes are selling," she said. Instant Feedback Morse said controlling a retail channel is a View Details
Keywords: by Julie Jette; Consumer Products
  • 17 Sep 2020
  • Blog Post

HBS Grads Launch Cybersecurity Nonprofit to Fight Infodemic

volunteers to join the organization. We also scheduled frequent mentoring sessions with Entrepreneurs-in-Residence at the i-lab where industry leaders come on campus and mentor founders. The i-lab has been the nest for the humanID team... View Details
  • 01 Dec 2011
  • News

A Modest Tax Proposal

profits, as most industrialized countries use. In a pure territorial system, the profits of multinational companies based in the United States would be taxed only by the country in which the profit is earned. But none of our major... View Details
Keywords: Robert C. Pozen; tax holidays
  • 01 Dec 2020
  • News

The Camel and the Unicorn

capitalist by day. I teach entrepreneurship with the Middlebury Institute for International Studies. I often ask my students where they think the root of venture capital is. They'll often tell me they think it's Silicon Valley. The reality is it's much older. It comes... View Details
  • 01 Dec 2001
  • News

BOOK: Ruling the Waves

in their early stages, to threaten governmental control and authority. While aspects of its power may indeed be diminished, government inevitably survives these apparent challenges, Spar observes, because the state provides "the property... View Details
Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 01 Sep 2016
  • News

Alumni and Faculty Books for September 2016

(PMD 41, 1981) (F.X. Biasi Jr.) This novel tells a story of illegal drugs, murder, and a 150-year-old rivalry between two of North Coast California’s most powerful and affluent family dynasties. Dragons: 10 Entrepreneurs Who Built Britain... View Details
  • 12 May 2009
  • First Look

First Look: May 12, 2009

illustrates how deep dives guide the formation of a set of new core activities in the variation-selection-retention process. No PDF is available at this time.   PublicationsWhat Causes Industry Agglomeration? Evidence from Coagglomeration... View Details
Keywords: Martha Lagace
  • Web

Timeline - Race, Gender & Equity

gas-powered automobile built in the U.S. 1894 Boycott of Pullman sleeping cars leads to general strike on railroads Pullman Porters 1900 U.S. Industrial Commission declares trade unions good for democracy 1902 Willis H. Carrier designs... View Details
  • 13 Apr 2016
  • Research Event

What Does 'Diversity' Really Mean?

“diversity” really mean? “Is it a variety of types of rich, beautiful women on magazine covers?” she asked. “Is it a variety of types of magazine editors? A variety of types of people in power on the stages of award shows and in the... View Details
Keywords: by Dina Gerdeman
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS... View Details
Keywords: by Martha Lagace
  • 15 Jul 2025
  • Blog Post

Outrage at the Death of a Tree

Tarun Khanna, Jorge Paulo Lemann Professor at the Harvard Business School, reflects on creativity, innovation, and inclusive economic systems. You can subscribe to his Substack newsletter here: https://tarunkhanna.substack.com/ During a recent family visit to St Louis... View Details
  • 01 Aug 1998
  • News

A Roaring Success in the Windy City

H. Stevenson, for instance, discussed the evolution of the field of entrepreneurship at HBS and beyond. Professor Malcolm S. Salter addressed "Facing the Modern Industrial Revolution," focusing on the tools... View Details
  • 25 Jan 2000
  • Research & Ideas

Strategic Alliances

development he terms "the collaborative continuum." "Recognizing that relationships can evolve along this continuum, forward or backward," he says, "is a useful strategic tool for managers who are assessing what type of relationship... View Details
Keywords: by Nancy O. Perry
  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
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Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
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