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Show Results For
- All HBS Web
(3,140)
- People (24)
- News (801)
- Research (1,565)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,069)
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing, non-conflict related content... View Details
Keywords: Dina Gerdeman
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
communicate with them in a dynamic, two-way fashion. Fifth, there is technological change. As digital networks make instant connectivity the norm of business life, and as social media platforms grow more powerful and more ubiquitous, a... View Details
Keywords: Re: Boris Groysberg
- 12 Dec 2006
- First Look
First Look: December 12, 2006
geography still matter enormously in global business. Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility Authors:M. E. Porter and Mark R. Kramer Periodical:Harvard Business Review 84, no. 12 (December 2006) Abstract... View Details
Keywords: Martha Lagace
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
generally worked with the advertising managers. In its early years, the cosmetics company could not afford a large, mass media campaign. Instead, Estée and department store managers sent mailings to targeted local consumers. When Lauder... View Details
- 01 Nov 2024
- In Practice
Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times
From tech to media to management consulting firms, layoffs are back. Downsizing during a healthy economy can help lay the foundation for efficient growth or make space for new roles that harness newer technology, such as artificial... View Details
- 10 Sep 2018
- Research & Ideas
Celebrating 'The Men and Women of the Corporation' 40 Years Later
explanatory—either one. That's what the media likes. One was “Women fear success.” That notion became very famous, and I disagreed. I reacted negatively to that based on observations and personal experience. Another was “Nobody wants a... View Details
Keywords: by Robin J. Ely
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
Internet; it's all digital goods or digitizable goods. The same is true of media retailers, games retailers, software retailers. Alvarez: If you're being digitized or people just aren't buying your categories anymore, then you just have... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
have to figure out how do you build a business model. Are media rights going to be the way we monetize? What role do ticket sales have? How do we think about where we host events? How do we think about how to foster talent?” There’s a lot... View Details
- 01 Jun 1997
- News
Blockbuster Deals
and in a few cases by economies of scale. The Chemical/Chase merger is an example of the latter; there was so much overlap in back office costs and overhead that the new entity will save hundreds of millions in those outlays alone." The Big Picture While public and... View Details
Keywords: Garry Emmons and Nancy O. Perry
- 14 Feb 2017
- First Look
First Look at New Research: February 14
transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising agency clients found the new... View Details
Keywords: Sean Silverthorne
- 08 Jul 2008
- First Look
First Look: July 8, 2008
is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits... View Details
Keywords: Martha Lagace
- 31 Jul 2019
- News
Skydeck Live: The Rise of the FOMO Sapiens
the payoffs are, and then the probability of each of the payoffs. But in this case, you talked about the information asymmetry, and it's very clear in the social media context, the fear of missing out totally miscalculates what the... View Details
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
subscribers in financial services and the media who pay more than $1,000 a month to lease them. Just sixteen years after leaving a partnership position at Salomon Brothers, Bloomberg is outpacing more established competitors to make his... View Details
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
all but one showed up, resulting in them all getting into trouble. 2004B used to have dance parties in our classroom in between classes. We always tried to get professors to join in, but they rarely did. One of our sectionmates, who went on to work at MTV before... View Details
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
both theory and practice. In the United States, for example, the amount invested in sales forces exceeds an estimated $800 billion a year. That's more than three times the money US firms spend annually on all media and advertising, at... View Details
Keywords: by Sean Silverthorne
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
pharmaceutical drugs, such as those initiated by Turing Pharmaceuticals under CEO Martin Shkreli, had recently brought media attention to this issue. Baum believed it would be relatively easy for Imprimis to create compounded versions of... View Details
Keywords: Sean Silverthorne
- 10 Mar 2015
- News
Women in Tech: Breaking the Digital Ceiling
earned—and perhaps deserves—a bad reputation in the media recently, the problem is widespread, and cultural change is the only solution. For Richard P. Chapman Professor Boris Groysberg, the tech industry’s biggest challenge—indeed the... View Details
Keywords: April White
- 01 Dec 2011
- News
Making the Case for Leadership
an executive coach, a career that evolved from an assignment working with the head of the Cartoon Network. “Basically, I’m helping other people develop stronger leadership and management skills,” she says. In addition, she and a partner run View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 26 Jan 2016
- First Look
January 26, 2016
Abstract—Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
of discrimination is taken up by the media or regulators. Second, as there is more room for sales growth with consumers who are not yet top spenders compared with those who are already top spenders, strict application of loyalty system... View Details