Publications

01 Dec 2014
News

Alumni and Faculty Books for December 2014

Alumni Books Dual Momentum Investing: An Innovative Strategy for Higher Returns with Lower Risk by Gary Antonacci (MBA 1978) (McGraw-Hill) Antonacci explains his investing method, which combines U.S. stock, non-U.S. stock, View Details

20 Jun 2017
First Look

First Look at New Research and Ideas, June 20

more calculations are needed to determine the relative effectiveness of nudging. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52754 The Rise of American Ingenuity: Innovation and... View Details

Keywords: Sean Silverthorne

11 Oct 2013
HBS Seminar

Sen Chai, Post-Doc Labor & Worklife Program at the Harvard Law School, and NBER

August 2005 (Revised December 2006)
Case

Procter & Gamble: Electronic Data Capture and Clinical Trial Management

By: Robert S. Huckman and Mark J. Cotteleer

Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details

Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States

November 2016 (Revised April 2018)
Case

reMarkable: e-Writing the Future

By: Elie Ofek and Curtis Hsu

Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like... View Details

Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Plan; Target Market; Digital Devices; Consumer Electronics; Forecasting; Information Technology; Marketing Strategy; Innovation and Management; Marketing Channels; Entrepreneurship; Forecasting and Prediction; Product Marketing; Product Development; Electronics Industry

23 Aug 2019
Blog Post

A Summer of Peaks and Swells: Interning at Patagonia

the Insights and Innovation team, whose objective is to deepen the understanding of the Patagonia customer, drive business decisions using feedback and insights, View Details

Keywords: Technology; Consumer Products / Retail

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

2002
Chapter

Organizational Technology: Technological Change, Ambidextrous Organizations and Organizational Evolution

By: M. Tushman and W. Smith

Keywords: Organizational Change and Adaptation; Organizational Design; Technological Innovation

Article

Healthy Buildings in 2070

By: John D. Macomber and Joseph G. Allen

Fifty years seems a very long time in the future for most industries. Not so in buildings and real estate; built structures routinely last decades if not hundreds of years, as long as they are economically competitive. Any discussion of the 50-year future has to... View Details

Keywords: Health ＆ Wellness; Real Estate; Architectural Innovation; Public Health; Health; Buildings and Facilities; Well-being

Read Now

January 2023 (Revised May 2023)
Case

Steve Jobs: Changing the World

By: Robert Simons and Shirley Sun

This case traces the life of Steve Jobs who throughout his career flaunted convention and chose an unusual path to success. The case describes how Jobs, as young man, acquired an appreciation for aesthetics and the liberal arts, but was also quick to recognize and... View Details

Keywords: Entrepreneurship; Technology; Business Startups; Personal Characteristics; Leadership Style; Innovation; Work-life Balance; Innovation Leadership; Power and Influence; Success; Information Technology Industry; United States

29 Jan 2019
Blog Post

Being a Mom and a Founder at HBS

ideas and continue pushing forward. There is also the Harvard Innovation Lab where I’ve been fortunate to be in the Venture Incubation Program and have access to mentors,... View Details

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

Professor of Business Administration and Peter O. Crisp Faculty Chair of Harvard Innovation Labs Currency Why do startups fail? That question caught Tom Eisenmann by surprise when he realized he couldn’t... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

July 2013 (Revised August 2017)
Case

TaKaDu

By: Elie Ofek and Matthew Preble

In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details