Publications

November 2013
Case

Groupon for Local Businesses

By: Thales Teixeira and Leora Kornfeld

Local businesses' experiences with using Groupon to promote themselves ran the gamut of roaring success to absolute failure. Why is there such a large range in outcomes for firms that used daily deal sites such as Groupon? This case examines the effectiveness of online... View Details

Keywords: Online Business; Online Marketing; Digital Marketing; Marketing; Advertising Industry; North and Central America

November 2010
Article

Wealth and Jobs: The Broken Link

By: Nitin Nohria

This article discusses the weakening connections between business growth and job creation. The industrial economy of the 20th century ensured that growing firms would need to add workers, but the increasingly globalized and information-based economy of the early 21st... View Details

Keywords: Business Ventures; Economic Growth; Jobs and Positions; Employment; Growth and Development Strategy; Business and Government Relations; Welfare; Value Creation

02 Jun 2020
News

Protesters Weigh Virus Risks on Crowded Streets

31 May 2023
Video

Competition or Collaboration? Navigating a Path for Successful Climate Alliances

14 Jan 2020
Video

Meet Enrique | CORe Participant Testimonial

February 2009 (Revised September 2011)
Case

Big Spaceship: Ready to Go Big?

By: Boris Groysberg and Michael Slind

Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details

Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation

Web

Podcast - Business & Environment

APR 2024 | Climate Rising In this episode in our adaptation series, Peter Hall, Managing Director at Resonance Impact Advisory, draws upon his experience in global engineering and professional services firms to share how consulting and... View Details

December 2022
Article

Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics

By: Cheng Gao and Rory McDonald

In nascent industries—whose new technologies are often poorly understood by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy has largely focused on established firms in mature... View Details

Keywords: Technological Change; Innovation; Qualitative Methods; New Categories; Entrepreneurship; Technological Innovation; Governing Rules, Regulations, and Reforms; Risk and Uncertainty; Strategy

Read Now

29 Aug 2018
Working Paper Summaries

How Much Does Your Boss Make? The Effects of Salary Comparisons

Keywords: by Zoë B. Cullen and Ricardo Perez-Truglia

08 Aug 2017
Working Paper Summaries

The Role of Taxes in the Disconnect Between Corporate Performance and Economic Growth

Keywords: by Urooj Khan, Suresh Nallareddy, and Ethan Rouen

March 2024
Module Note

Accounting Standards for the 21st Century

By: Jonas Heese

Over the past two decades, accounting standards have evolved to meet the demands of a rapidly changing business environment. This module note focuses on understanding the impact of these standards on measuring firm performance and financial position in the context of a... View Details

Keywords: Financial Statements; Standards; Performance Evaluation; Change Management

August 2021
Case

BYJU’S: EdTech Giant Investing in Brick and Mortar

By: John J-H Kim and Rachna Tahilyani

The founder and CEO of BYJU’S, India’s largest edtech firm and one of the world’s most valuable edtech companies, is considering acquiring Aakash Educational Services (Aakash), one of India’s largest brick-and-mortar test-prep firms, for $1 billion. Is this a good... View Details

Keywords: Edtech; Business Strategy; Diversification; Investment; Acquisition; Education Industry; Asia; India; United States

July 2020
Technical Note

Digital Natives Growing Without a Sales Force

By: Das Narayandas, Michael Norris and Amram Migdal

This brief case describes the rise of so-called digital natives (also called born-in-digital) in the 2000s and 2010s that successfully grew without a sales force. The case highlights the emergence of business-to-business Internet and cloud-based companies and their... View Details

March 2006 (Revised March 2007)
Case

Village Ventures

By: Noam T. Wasserman, G. Felda Hardymon, Christopher Rogers and Ann Leamon

Matt Harris, general partner and founder of Village Ventures, a nationwide umbrella organization for VC firms in secondary cities, is about to negotiate with the general partner of one of the organization's most successful funds. Describes the costs and benefits of the... View Details

Keywords: Venture Capital; Relationships; United States

November 2002 (Revised May 2007)
Case

Charles Schwab in 2002

By: Lynda M. Applegate, F. Warren McFarlan and Jamie Ladge

Details the evolution of the Charles Schwab business model, from its founding in 1975 to October 2002. The protagonist, David Pottruck, is faced with re-inventing the firm as a full-service brokerage at a time of tremendous industry instability as the industry reels... View Details

Keywords: Entrepreneurship; Business Strategy; Competitive Strategy; Business Model; Business or Company Management; Economic Slowdown and Stagnation; Financial Services Industry

July 2000
Case

Aerospace Technologies, Inc.

By: Paul M. Healy and Jacob Cohen

Ben Galil's privately held engineering consulting firm represents aerospace products manufacturers in Israeli government biddings. The company incurs expenses for years before getting paid. This case deals with the alternative methods for booking revenues and expenses... View Details

Keywords: Accrual Accounting; Accounting; Revenue; Cost; Business or Company Management; Profit; Engineering; Bids and Bidding; Government and Politics; Private Ownership; Consulting Industry; Israel