Direct To Consumer Marketing - Publications - Faculty & Research

22 Feb 2018
Book

The New History of American Capitalism

Since the start of the 2000s, historians have renewed their interest in capitalism, two Harvard professors observe in their new book, American Capitalism: New Histories. One of the primary contributing factors for this, according to Sven... View Details

Keywords: Manufacturing

February 2009 (Revised September 2009)
Case

Investing in Early Learning as Economic Development at the Minneapolis Federal Reserve Bank

By: Stacey M. Childress and Geoff Eckman Marietta

In his role as Senior Vice President and Director of Research at the Federal Reserve Bank of Minneapolis (Minneapolis Fed), Art Rolnick and his colleague, Rob Grunewald, had written "Early Childhood Development: Economic Development with a High Public Return." The... View Details

Keywords: Development Economics; Early Childhood Education; Investment Return; Demand and Consumers; Supply and Industry; Performance Effectiveness; Nonprofit Organizations; Minneapolis; Saint Paul

Citation

Educators

Purchase

01 Mar 2024
News

Counter Intelligence

When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details

Keywords: Amy Crawford

Web

Events - Business History

business leaders in emerging markets since 2008. These are hosted on a public website featuring full interview transcripts and associated video clips that are free to download and use for teaching, research,... View Details

19 Sep 2005
Research & Ideas

Rethinking Company Loyalty

strive to keep all employees forever. "You don't want blind loyalty," says Scott Brooks, an executive consultant at Minneapolis-based Gantz Wiley Research. "The best kind is when both parties are benefiting." Leigh... View Details

Keywords: by Lauren Keller Johnson

Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

$89.75, the leather-bound Polaroid Land Camera, Model 95, represented a high-end consumer purchase. All 56 cameras brought to the Jordan Marsh demonstration sold out. After its Boston debut, the Land Camera... View Details

24 Mar 2009
First Look

First Look: March 24, 2009

innovative new product for the treatment of acne that they hope to sell to consumers via direct-response television. The unconventional nature of the product and its... View Details

Keywords: Martha Lagace

16 Dec 2021
Blog Post

African American Student Union Spotlight on STEM

Impact. When you look at making an impact, a large part of it is rooted in directing funds to places that need it. I did that at a very site-specific level as an engineer — if there was a piece of equipment... View Details

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

information about products rather than to make direct purchases. It is not surprising that apparel led the list: For every dollar spent on apparel online, consumers who visited... View Details

Keywords: by Jan Hammond & Kristin Kohler; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

either the extensions or the base. In the software industry, the open extensions model is sometimes referred to as "open edge." Q: Walk us through one of the market scenarios in your paper. A: In the first... View Details

Keywords: by Julia Hanna; Web Services

24 Nov 2003
Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

board performance even more difficult. Effective boards are those that take the initiative to design clear and focused forward-looking agendas, concentrating board energy on a company's specific value drivers, and then employing tools and... View Details

Keywords: Re: Robert S. Kaplan & Krishna G. Palepu

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

satisfied, invested in, and committed to their relationships than couples who don't bother with them, according to an April article in the Journal of the Association for View Details

Keywords: by Dina Gerdeman

16 Dec 2019
Research & Ideas

Taking on the Taboos That Keep Women Out of India's Workforce

the government work program, with women’s labor force participation rising in the private sector. In addition to increasing financial inclusion and autonomy among women, Rigol and her coauthors found that one year into the study, women in... View Details

Keywords: by Julia Hanna

27 Jan 2015
First Look

First Look: January 27

not had lower costs of equity (lower stock returns), consistent with a stock market anomaly previously documented in other samples. A calibration suggests that a binding 10 percentage point increase in Tier 1 capital View Details

Keywords: Sean Silverthorne

29 Mar 2016
First Look

March 29, 2016

nature of strategy, organizational design, and leadership. Management: An Integrated Approach is the only introductory management text on the market to address this challenge by taking an integrated and... View Details

Keywords: Sean Silverthorne

21 Oct 2014
First Look

First Look: October 21

Harvard Business School Case 515-024 Conjoint Analysis: A Do It Yourself Guide Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of... View Details

Keywords: Sean Silverthorne

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

websites of the four main health care organizations to direct people to clinics, helped the country get the word out early on and increase shots in arms. "When polio was... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

December 2007
Article

Adoption of Information Technology under Network Effects

By: Deishin Lee and Haim Mendelson

Because information technologies are often characterized by network effects, compatibility is an important issue. Although total network value is maximized when everyone operates in one compatible network, we find that the technology benefits of the users depend on... View Details

Keywords: Network Effects; Standards; Competitive Strategy; Customization and Personalization; Information Technology; Technology Adoption

Citation

Find at Harvard

2014
Working Paper

The Organizational and Geographic Drivers of Absorptive Capacity: An Empirical Analysis of Pharmaceutical R&D Laboratories

By: Francesca Lazzeri and Gary P. Pisano

Scholars and practitioners alike now recognize that a firm's capacity to assimilate and use know-how from external sources—what Cohen and Levinthal (1990) called "absorptive capacity"—plays a central role in innovation performance. In recent years, a common strategy... View Details

Keywords: Geographic Location; Industry Clusters; Knowledge Acquisition; Pharmaceutical Industry; San Francisco; San Diego; Massachusetts

Citation

SSRN

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January 2022
Case

SpartanNash Company: The Amazon Warrants (A)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants in almost 20... View Details