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  • All HBS Web  (9,652)
    • People  (41)
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    • Research  (4,122)
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    • Multimedia  (163)
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  • September 2011 (Revised August 2013)
  • Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
  • Web

Research Resources - Doctoral

Research Community Research Resources Our research and teaching resources are unmatched. The research and teaching resources at Harvard are unmatched by any other school. Students can make use of virtually any methodology required to... View Details
  • Web

Alumnae Circles - Alumni

occasionally need to miss a meeting. However, the Circle dynamic can be negatively affected by members who don't make their best efforts to show up. Commitment truly is the magic to making a Circle work. Community Values All members are... View Details
  • 09 Jun 2022
  • Blog Post

The MBA Class of 2022 Looks Back

following all guidelines, we were able to celebrate Diwali as a section. It was the first time that I felt a sense of community and the first time that I realized that the people surrounding me were going to be in my life for the rest of... View Details
  • 01 Jul 2013
  • News

Family of the Late Boston Businessman William F. Connell Donates $10 Million to Harvard Business School

Keywords: William F. Connell (MBA 1963); Manufacturing
  • October 2019 (Revised February 2023)
  • Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
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Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
  • 11 Oct 2023
  • News

Soldier On

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details
  • 23 Oct 2000
  • Research & Ideas

The Strategy-Focused Organization

these key ingredients had been lacking in past discussions. Accountability for pieces of the strategy was now clearly established within the team. McCool and Brian Baker played central roles in communicating the new strategy and the... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 21 Aug 2000
  • Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

patients vital pressures. "The new technology thus disrupts a well established OR team routine and requires new communication patterns and information flows. Successfully enacting this change affects deeply engrained status... View Details
Keywords: by Hilah Geer
  • 16 Mar 2021
  • Blog Post

2+2 Where Are They Now Spotlight: Smitha Das (MBA 2018)

commitment to learning and community – I’m excited to stay connected to the school and its network to broaden and deepen my understanding of business and leadership and ultimately realize my goals. Are you still in touch with your fellow... View Details
  • Web

Dean Srikant Datar Statements & Speeches | About

Garber’s message to the Harvard community earlier this week reflected on the disorienting tension the University recently has faced, recognized Claudine Gay’s service and leadership, and urged us to rededicate ourselves to free inquiry... View Details
  • Fast Answer

Suggested Resources: Israel - Hamas War

The resources below have been selected by Baker librarians to help members of our community learn more about the conflict.  The list attempts to incorporate a wide range of perspectives to enable the reader to form their own... View Details
  • 30 Jan 2018
  • First Look

January 30, 2018

Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online marketplaces have transformed how we shop, travel, and interact with the world. Yet, their unique innovations also present a panoply of challenges... View Details
Keywords: Sean Silverthorne
  • Web

Online Business Analytics Course | HBS Online

global community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other... View Details
  • 29 Sep 2020
  • Cold Call Podcast

Employee Performance vs. Company Values: A Manager’s Dilemma

Keywords: Re: Nitin Nohria; Financial Services
  • 14 Sep 2021
  • Blog Post

Top 5 Myths About HBS

supportive this community is. This is probably one of the safest, most supporting communities I've ever existed in. There are a lot of different things that help to facilitate collaboration. Academically,... View Details
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55833 Managed Ecosystems and Translucent Institutional Logics: Engaging Communities By: Altman, Elizabeth J., Frank Nagle, and Michael Tushman Abstract—When organizations need input... View Details
Keywords: Dina Gerdeman
  • May 2009 (Revised January 2011)
  • Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
  • Profile

Era Jain

no time or pursuing them was too risky for me, professionally. Being part of the HBS community is like Being surrounded by highly accomplished people with diverse experiences, filled with humility and gratitude. I am grateful to be a part... View Details
  • 21 Sep 2020
  • Research & Ideas

Are You Sabotaging Your Own Company?

“Sometimes when things go wrong, an organization needs to look at whether the problems are self-inflicted. The way things are handled in some organizations, the way decisions are made, and the way people communicate are often at the root... View Details
Keywords: by Dina Gerdeman
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