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  • Research Summary

Overview

Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
  • 16 Jan 2006
  • Research & Ideas

Adam Smith, Behavioral Economist?

Adam Smith's The Wealth of Nations, first published in 1776, helped create the discipline of economics with its conjuring of the invisible hand, self-interest, and other explanations of market forces that have influenced academics, governments, and View Details
Keywords: by Ann Cullen
  • 03 Nov 2021
  • Blog Post

Recent Grad Reflections: From Being Cold Called to Becoming a Case Protagonist

Janelle Teng is from the Harvard Business School Class of 2020 and a proud member of Section C. While at HBS, Janelle was on the leadership team for the Venture Capital and Private Equity Club and the Women in Investing Club. She is... View Details
  • 13 May 2014
  • First Look

First Look: May 13

publicly stated goals. Publisher's link: http://hbr.org/2014/05/how-to-outsmart-activist-investors/ar/1 August 2013 Harvard Business Review Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular View Details
Keywords: Sean Silverthorne
  • October 2021
  • Case

Diversifying P&G's Supplier Base (A)

By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
In February 2003, P&G hosted two meetings—one with its largest woman- and minority-owned suppliers and one with its largest non-minority-owned suppliers. Attendees in each meeting heard the same message: P&G was keen to grow its commitment to inclusive supply chains,... View Details
Keywords: Business Ventures; Mergers and Acquisitions; Business Model; Business Organization; Family Business; Joint Ventures; Demographics; Diversity; Ethnicity; Race; Ethics; Fairness; Ownership; Supply Chain Management; Consumer Products Industry; Service Industry; United States; Ohio
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  • 25 Aug 2020
  • Blog Post

Hikma Health + HBS MBAs Crowdsource Largest County-Level COVID-19 Dataset

When COVID-19 cases in the US began to spike in March, Hikma Health, a digital health startup from the Harvard i-lab and winner of the 2019 Harvard Business School (HBS) New Venture Competition, asked how they could best help to stop the... View Details
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

Therefore, the advertising-based business model has had only limited success on social networking sites. If the purpose of advertising is to influence consumers' purchases, our research shows that there is... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

Many people today are focused on the global economic crisis, but Harvard Business School professor Rosabeth Moss Kanter sees also a global crisis of business. The model of American capitalism that worked so... View Details
Keywords: by Rosabeth Moss Kanter
  • July 2004 (Revised December 2004)
  • Case

Timberland: Commerce and Justice

By: James E. Austin, Herman B. Leonard and James Quinn
When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to... View Details
Keywords: Business Model; For-Profit Firms; Innovation and Invention; Leadership Development; Corporate Social Responsibility and Impact; Programs; Opportunities; Alignment; Business Strategy; Value
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  • 10 May 2016
  • First Look

May 10, 2016

Harvard Business Review Planned Opportunism: Using Weak Signals to Spur Innovations By: Govindarajan, Vijay Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51052 forthcoming Strategic... View Details
Keywords: Carmen Nobel
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

  Working PapersPublic Action for Public Goods Authors:Abhijit Banerjee, Lakshmi Iyer, and Rohini Somanathan Abstract This paper focuses on the relationship between public action and access to public goods. It begins by developing a simple View Details
Keywords: Martha Lagace
  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
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  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

called ScriptLogic that runs its business in this new fashion. They describe their business model as "click-to-cash." ScriptLogic has developed a system that tracks which... View Details
Keywords: by Sean Silverthorne
  • 09 Aug 2021
  • Research & Ideas

OneTen: Creating a New Pathway for Black Talent

skills, to give those people a meaningful pathway into an opportunity to have earned success.” "With OneTen’s backing, Black employees could move up the ranks and become role models for those who follow." Rometty and her team at IBM... View Details
Keywords: by Rawi E. Abdelal, Katherine Connolly Baden, and Boris Groysberg
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

productivity would improve—especially as the bricks-and-clicks retail model worked in an increasingly coordinated manner to offer the consumer a seamless shopping experience. The Internet Threat While recent retail sales figures seem to... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

through the New Deal era. This history of American capitalism argues that business associations partnered with regulators to create codes of fair competition that reshaped both public and private regulatory power. Rather than viewing the... View Details
Keywords: Sean Silverthorne
  • 25 Aug 2022
  • News

Up on the Corner

model could have implications well beyond the corner of West Baltimore and South Calhoun. “What Nadine is doing is essential for the future of Baltimore—and for the future of all of our cities,” Abdelal says. The stop-work order that has... View Details
Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate
  • Web

Attract additional Black talent to all parts of the HBS community. - Advancing Racial Equity

for these positions will emphasize scholars from schools outside our usual peer schools and a requirement that the search include underrepresented minority scholars. The Initiative described above will serve as a hub for these visitors. Independently and in... View Details
  • 08 Oct 2013
  • First Look

First Look: October 8

fundamental business model has not changed in more than 100 years: very smart outsiders go into organizations for a finite period of time and recommend solutions for the most difficult problems confronting... View Details
Keywords: Sean Silverthorne
  • 21 Mar 2017
  • First Look

First Look at New Research, March 21

cultural entrepreneurship, our study has implications for category emergence and strategic entrepreneurship in nascent industries. Parallel Play: Startups, Nascent Markets, and the Search for a Viable Business View Details
Keywords: Sean Silverthorne