Publications

John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details

Keywords: agribusiness; biotechnology; consumer products; health care; high technology; medical supplies; pharmaceuticals; retailing

13 May 2015
News

Health Innovation: Institutionalizing the Teachable Moment with GENiE

October 2005 (Revised December 2006)
Case

Magazine Luiza: Building a Retail Model of "Courting the Poor"

By: Frances X. Frei and Ricardo Reisen de Pinho

Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and nuanced evaluation system. Additionally, its dedication to customer service, employee motivation, and progressive... View Details

Keywords: Motivation and Incentives; Information Technology; Income; Innovation and Management; Success; Customer Focus and Relationships; Credit; Retail Industry; Brazil

April 2006 (Revised May 2007)
Case

Apple Computer, 2006

By: David B. Yoffie and Michael Slind

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details

Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry

26 Mar 2014
News

Revisiting how Christensen’s “disruption innovation” in healthcare means decentralization

June 2023
Teaching Note

Agricultural Revolution without a Land Revolution: The Megafarms of CP Group

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 316-150. The case introduces students to an innovative new agricultural venture on the outskirts of Beijing. It can be used as a platform to discuss broader issues of agricultural policy reform and regional disparities in social and... View Details

Keywords: Agribusiness; Policy; Economic Growth; Agriculture and Agribusiness Industry; Thailand

Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

Program

Investment Management Workshop

helps you optimize your strategic edge. You will analyze key industry trends and challenges and return to your firm ready to evaluate and implement innovative investment approaches. Key Benefits The program delivers fresh insight into how... View Details

23 Nov 2014
News

Brewing Your Own Beer, With Help From an App

22 Aug 2011
News

Now Learn - Entrepreneurship at Harvard

6:30 PM – 8:30 PM CDT, 21 May 2015

Mexico City Alumni: Determine Your Career Elements & Connect with HBS

Join members of HBS Career & Professional Development (CPD) and fellow HBS alumni to network and gain insight on key HBS innovations and initiatives. Kristen Fitzpatrick, Managing Director of CPD will share resources available to you and guide you through a quick... View Details

19 Jul 2010
News

In a Partnership of Unequals, a Start-Up Suffers

Program

Leading Change and Organizational Renewal

Summary Market-leading organizations must constantly innovate, adjust to new business conditions, and seize opportunities before competitors do. Focused on leading organizational change, this program explores how to create a nimble organization that balances View Details

11 Jun 2014
News

Across Europe, Anti-Uber Protests Clog City Streets

04 Jun 2010
News

Another View: Can Biotech Survive Icahn?

03 Oct 2019
News

Driven

June 2023 (Revised February 2024)
Case

Betting on Green Steel

By: George Serafeim and Sofoklis Melissovas

'Betting on Green Steel' traces the innovative journey embarked upon by a group of MBA students who have set out to conceive a novel steelmaker that pioneers the production of green steel. The ensemble is confronted with a series of critical choices that will shape the... View Details

Keywords: Decarbonization; Sustainability Management; Technology; Industrialization; Climate Risk; Energy; Entrepreneurship; Environmental Sustainability; Technology Adoption; Climate Change; Innovation and Invention; Business Strategy; Family Business; Steel Industry; Middle East; India

May 2009
Case

Tokyo Electron Ltd.

By: Willy C. Shih and Andrew A. King

Tokyo Electron Ltd. operates in a constrained innovation environment, defined by modular boundaries that are long standing in the industry that it serves, the global semiconductor manufacturing industry. While the original motivation for these boundaries was division... View Details

Keywords: Globalized Markets and Industries; Governance Controls; Technological Innovation; Organizational Change and Adaptation; Boundaries; Manufacturing Industry; Semiconductor Industry