generics business - Publications - Faculty & Research

Show Results For

← Page 145 of 3,011 Results →

Sort by

Are you looking for?

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

Editor's note: Behavioral economist Max H. Bazerman decided to pursue the subject of noticing after realizing that he wasn't very good at it himself. "The truth is that I was truly terrible at noticing," says Bazerman, the Jesse Isidor Straus Professor of... View Details

Keywords: by Max H. Bazerman; Retail

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

together” "By unpacking the costs, you have the opportunity to explain everything you did for the customer in putting that product or service together," says Bhavya Mohan, a Harvard Business School doctoral student in marketing. "When... View Details

Keywords: by Dina Gerdeman; Retail

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

distributed their products through company-owned salons. Estée decided to focus her efforts on premium department stores. Estée had spent most of her adult life marketing directly to consumers. But in the late 1940s she and her husband began to envision the family... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

29 Nov 2006
Research & Ideas

Rich or Royal: What Do Founders Want?

What motivates entrepreneurs? Money? Control? In truth, some entrepreneurs are expecting to get rich. Others want to grow and control a new venture. But most would probably answer: "both." The problem, as Harvard Business School... View Details

Keywords: by Sarah Jane Gilbert; Financial Services

14 Jun 2004
Research & Ideas

The Big Money for Big Projects

There is nothing small about the research practiced by Harvard Business School professor Benjamin Esty. He studies the financing of some of the largest projects in the world: the Eurotunnel, Hong Kong Disneyland, and the Airbus A380, to... View Details

Keywords: by Ann Cullen; Financial Services