communication - Publications - Faculty & Research

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Alumnae Circles - Alumni

occasionally need to miss a meeting. However, the Circle dynamic can be negatively affected by members who don't make their best efforts to show up. Commitment truly is the magic to making a Circle work. Community Values All members are... View Details

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

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Brice Fodouop

advance his communication skills and find a network that shared his interests in Africa. “I was looking for a program where I could voice my opinions in front of a group of people,” he says. “How do you present ideas? How do you persuade... View Details

09 Jun 2022
Blog Post

The MBA Class of 2022 Looks Back

following all guidelines, we were able to celebrate Diwali as a section. It was the first time that I felt a sense of community and the first time that I realized that the people surrounding me were going to be in my life for the rest of... View Details

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

these key ingredients had been lacking in past discussions. Accountability for pieces of the strategy was now clearly established within the team. McCool and Brian Baker played central roles in communicating the new strategy and the... View Details

Keywords: by Robert S. Kaplan & David P. Norton

21 Aug 2000
Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

patients vital pressures. "The new technology thus disrupts a well established OR team routine and requires new communication patterns and information flows. Successfully enacting this change affects deeply engrained status... View Details

Keywords: by Hilah Geer

F. Warren McFarlan

Professor McFarlan earned his AB from Harvard University in 1959, and his MBA and DBA from the Harvard Business School in 1961 and 1965 respectively. He has had a significant role in introducing materials on Management Information Systems to all major programs at... View Details

Keywords: communications; communications; communications; communications; communications; communications; communications

16 Mar 2021
Blog Post

2+2 Where Are They Now Spotlight: Smitha Das (MBA 2018)

commitment to learning and community – I’m excited to stay connected to the school and its network to broaden and deepen my understanding of business and leadership and ultimately realize my goals. Are you still in touch with your fellow... View Details

Profile

Adriann Dolphin

section and the HBS PRIDE club. Being part of the HBS community is like Finding a whole new family. The section experience is my favorite so far. My section is like a 90-person family, we support each other through academics, recruiting,... View Details

Teaching Interest

Leadership and Organizational Behavior (LEAD)

By: Ethan S. Bernstein

Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.

The course is divided into five modules:View Details

Keywords: Leadership; Organizations; Personal Development and Career; Relationships; Communication

08 Mar 2019
Research & Ideas

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

thwarting the confident protagonists of an apparently popular project. Actively monitor local currents and cross-currents of opinion. Reportedly, Amazon did not hire a single New Yorker to continuously engage with community groups to... View Details

Keywords: by James K. Sebenius; Real Estate; Construction

14 Sep 2021
Blog Post

Top 5 Myths About HBS

supportive this community is. This is probably one of the safest, most supporting communities I've ever existed in. There are a lot of different things that help to facilitate collaboration. Academically,... View Details

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FAQs for Alumni Virtual Programs - Alumni

event? What should I do to have the best experience? For the best experience, we encourage you to: Join by computer to see the speakers and presentations Wear a headset or headphones Video camera is suggested, but not required* Mute yourself when not speaking*... View Details

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

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20 Jan 2014
Research & Ideas

Language Wars Divide Global Companies

As global companies increasingly adopt a dominant language, usually English, which all employees must use to simplify communications and increase collaboration, many are dismayed to find an unexpected outcome. Results are exactly opposite... View Details

Keywords: by Kim Girard

Web

Systems Integration - Institute For Strategy And Competitiveness

Concentrating volume by medical condition and moving non-acute care out of heavily resourced hospital facilities improves outcomes and reduces costs. When providers integrate care across a network of facilities, and in conjunction with View Details

18 Jun 2020
Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

won a $200 gift card in a community raffle and decided to buy a $200 flat-screen television. Participants were divided into two groups: in one, Joe was described as lower-income, or in the bottom 25 percent of US households, while in the... View Details

Keywords: by Rachel Layne

Web

Curriculum - Business & Environment

references, corporate political action, social media, sea level rise, employment of people with disabilities, and the like. For example, instead of discussing general environmental challenges, we focus on how a small island community... View Details

07 Nov 2012
Working Paper Summaries

Causes and Consequences of Linguistic Complexity in Non-US Firm Conference Calls

Keywords: by Francois Brochet, Patricia Naranjo & Gwen Yu; Accounting

2021
Article

Venture Capital Booms and Startup Financing

By: William Janeway, Ramana Nanda and Matthew Rhodes-Kropf

We review the growing literature on the relationship between venture capital booms and startup financing, focusing on three broad areas: First, we discuss the drivers of large inflows into the venture capital asset class, particularly in recent years—which are related... View Details

Keywords: Venture Capital; Business Startups; Innovation and Invention; Policy