Publications

Forthcoming
Chapter

Media & Entertainment in Argentina: Doing Business in a Fragmented Society

By: Luciana Silvestri and Roberto Vassolo

We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the... View Details

Keywords: Demographics; Marketing; Consumer Behavior; Entertainment and Recreation Industry; Media and Broadcasting Industry; Argentina

30 Jun 2009
First Look

First Look: June 30

by both venture capital firms and venture capital-financed companies in three cities-San Francisco, Boston, and New York. We find that firms open new satellite offices based on the success rate of venture capital-backed investments in an... View Details

Keywords: Martha Lagace

Fall 2012
Article

Marketing and Public Policy: Transformative Research in Developing Markets

By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck

Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details

Keywords: Demand and Consumers; Development Economics; Marketing Strategy; Emerging Markets

13 Jul 2009
Research & Ideas

Diagnosing the Public Health Care Alternative

shifting costs to patients and providers. Regulations are needed to end coverage and price discrimination based on health risks and preexisting conditions. Value-based competition also demands the... View Details

Keywords: by Staff; Health

01 Mar 2011
First Look

First Look: March 1

product—micro-cap stock research. The firm has hired a group of five analysts who will produce written research reports on micro-cap stocks, that is, publicly traded stocks with a market capitalization of less than $250 million. Peter... View Details

Keywords: Sean Silverthorne

26 Jan 2010
First Look

First Look: Jan. 26

http://www.hbs.edu/research/pdf/10-057.pdf Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Schwarz An abstract is unavailable at this time. Download the paper: http://www.hbs.edu/research/pdf/10-054.pdf... View Details

Keywords: Martha Lagace

03 Nov 2008
HBS Case

Economics of the Ethanol Business

to corn prices, but at the expense of exposure to the oil market." Risky Bet On Oil With oil prices currently at record levels, that doesn't seem like such a bad tradeoff to make. But Reinhardt points out that we've seen this story... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details

Keywords: by Julia Hanna; Energy; Utilities

October 1991 (Revised August 2000)
Case

Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)

By: V. Kasturi Rangan and Frank V. Cespedes

Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details

Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry

04 Jan 2012
First Look

First Look: January 4

micro-foundations to capture the essentials of our setting, i.e. the handheld video game console market. In doing so, we provide a framework to understand the dynamic, long-term impacts of bundling on... View Details

Keywords: Carmen Nobel

September 2024 (Revised October 2024)
Case

River Remedy: Navigating Mississippi’s Medical Marijuana Market

By: Robin Greenwood, Richard S. Ruback and Robert Ialenti

MBA student William Chism, the founder of a fully integrated medical marijuana company based in Mississippi, must respond to a significant disruption in the fledgling industry. In late 2023, Rapid Analytics, one of two active licensed testing facilities, has its... View Details

Keywords: Plant-Based Agribusiness; Business Growth and Maturation; Forecasting and Prediction; Microeconomics; Local Range; Government Legislation; Demand and Consumers; Supply and Industry; Competitive Strategy; Governance Controls; Agriculture and Agribusiness Industry; Consumer Products Industry; Mississippi

December 2007
Article

Adoption of Information Technology under Network Effects

By: Deishin Lee and Haim Mendelson

Because information technologies are often characterized by network effects, compatibility is an important issue. Although total network value is maximized when everyone operates in one compatible network, we find that the technology benefits of the users depend on... View Details

Keywords: Network Effects; Standards; Competitive Strategy; Customization and Personalization; Information Technology; Technology Adoption

16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

forthcoming The Creativity Reader The Art of (Creative) Thought: Graham Wallas on the Creative Process By: Amabile, Teresa M. Abstract—The Creativity Reader is a necessary companion for anyone interested in the historical roots of... View Details

Keywords: Dina Gerdeman

Fall 2011
Article

A Brief Postwar History of U.S. Consumer Finance

By: Gunnar Trumbull and Peter Tufano

In this brief history of U.S. consumer finance since World War II, the sector is defined based on the functions delivered by firms in the form of payments, savings and investing, borrowing, managing risk, and providing advice. Evidence of major trends in consumption,... View Details

Keywords: Consumer Finance; Consumer Credit; U.s. History; Consumer Behavior; Personal Finance; Credit; Trends; History; United States

26 Apr 2016
First Look

April 26

sustainably, and demanded its suppliers do the same, this would have an impact on its own bottom line and make the world a better place for everyone. Students can explore whether Walmart is making these... View Details

Keywords: Sean Silverthorne

May 2021
Case

Endeavor Kenya: Building an Entrepreneurial Ecosystem

By: Lynda M. Applegate, Shikhar Ghosh and Christian Godwin

In 2016, Fiona Mungai became Endeavor Kenya’s first managing director. In this role, she helped the organization build its inaugural board and select its first Endeavor entrepreneur, a fintech company called Cellulant. Throughout this process, Mungai observed the power... View Details