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Publications

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  • All HBS Web  (3,421)
    • People  (9)
    • News  (721)
    • Research  (2,192)
    • Events  (38)
    • Multimedia  (28)
  • Faculty Publications  (1,297)

Show Results For

  • All HBS Web  (3,421)
    • People  (9)
    • News  (721)
    • Research  (2,192)
    • Events  (38)
    • Multimedia  (28)
  • Faculty Publications  (1,297)
← Page 145 of 3,421 Results →
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for testing advertising. The research... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

date," Norton says. To test the product, Frost and Norton conducted speed-dating events to introduce couples who had already met through the interface. Their goal was to see if Virtual Dates made any difference in stoking a romance.... View Details
Keywords: by Martha Lagace; Publishing
  • 01 Dec 2017
  • News

The First Five Years: Emmanuel Straschnov (MBA 2012)

have for current HBS students who are considering launching their own companies? I think one of the most important things is to make sure you truly care about what you're building. A good way to test this is to ask yourself whether you... View Details
  • 01 Mar 2005
  • News

One-on-One with Edwin Reed

With a 98 percent graduation rate and test scores that lead the district, ACS ranks in the top 5 percent of schools in Queens. In all our endeavors, excellence is the standard, not the goal. We believe that performing at the very highest... View Details
Keywords: Mary Ellen Gardner; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • 01 Oct 2002
  • News

Faculty Research Symposium

most in need of improvement. Given the fallibility of human beings, creating a work environment in which it is possible to learn from one another's mistakes should be a key priority for managers in any field. Edmondson tested her theory... View Details
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

vulnerable to serial correlation in the error structure. We discuss the associated biases and present a robust set of moment conditions for both lagged dependent and predetermined explanatory variables. Furthermore, we show that conventional View Details
Keywords: Dina Gerdeman
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

Advancement and Human-Capital Development By: Chattopadhyay, Shinjinee, and Prithwiraj Choudhury Abstract—We develop and test predictions on how early-career challenges arising from the workplace context affect short- and long-term career... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2012
  • First Look

First Look: January 10

a greater level of discretion to choose their interaction partners. Therefore, we expect to observe more homophilous interactions within these structures than across their boundaries. We test this argument using a dataset consisting of... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

small changes in financial imperfections can give rise to large changes in price. We develop tests of this alternative against the null that the supply of intermediary capital is perfectly elastic. We take the U.S. catastrophe reinsurance... View Details
Keywords: Martha Lagace
  • 19 May 2003
  • Lessons from the Classroom

Business Plan Winner Targets India Dropouts

recruiting. Meghna will serve as interim executive director of Gyaana. During the coming months, our objective is to get at least two pilot programs off the ground, to test the concept in the field, and to begin to learn from having a... View Details
Keywords: by Carla Tishler; Financial Services
  • 01 Mar 2019
  • News

The Blue-Green Revolution

breakthrough finally provides a line of sight to a scalable algae biofuel. The company is already growing algae in outdoor ponds at a test facility near California’s Salton Sea, and Fetzer envisions a day when large pools of algae will be... View Details
Keywords: Alexander Gelfand; illustration by Eric Nyquist
  • 01 Dec 2016
  • News

Case Study: Sweat the Technique

version first. Launch it to test real demand and to better understand usage patterns and segments. If it is successful, raising more capital for developing the digital shouldn’t be a problem. You can then position a more sophisticated... View Details
Keywords: Dan Morrell
  • 25 May 2020
  • Research & Ideas

Has Occupational Licensing Outlived Its Usefulness?

variation in licensing stringency across states and occupations, we can evaluate the aggregate costs and benefits of licensing regulation. In our study we take government regulation as a given and test the fact that some states regulate... View Details
Keywords: by Martha Lagace; Service
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

Danaher’s stock price had reached an all-time high. In 2015, Danaher had decided to split off its test and measurement, fuel and fleet management, and automation businesses, leaving the “new Danaher” focused on life sciences, diagnostics,... View Details
Keywords: by Sean Silverthorne
  • 22 Sep 2014
  • Op-Ed

Online Banks Fill Funding Needs for Small Business

tested if incumbent players decide to target the market gaps and new approaches themselves. Traditional large banks and credit card companies have access to three types of assets that could make them important players. First they have... View Details
Keywords: by Karen Mills; Banking; Financial Services
  • 23 Jul 2014
  • Lessons from the Classroom

Innovation Is Magic. Really

The initial idea was tested in a course called Leading Product Innovation in the executive education program and refined over the years. At this point, more than 1,000 executives participated and the feedback has been enthusiastic.... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

researchers tagged the videos in order to keep track of which ones were shared. Participants also completed written personality tests to gauge whether they were introverts or extroverts, self-directed or other-directed. "It turns out that... View Details
Keywords: by Carmen Nobel; Advertising
  • 05 Dec 2011
  • Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

tools like an infrared eye tracker to measure eye movements and special vision software that analyzes facial expressions to gauge emotional responses. Experiments in the field are gaining popularity too, covering a wide spectrum of complexity but that can be as simple... View Details
Keywords: by Carmen Nobel
  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

of miscommunication among experimenters and theorists about how to evaluate a theory that can be rejected by sufficient data, but may nevertheless be a useful approximation. A standard experimental design reports whether a general theory can be rejected on an... View Details
Keywords: Martha Lagace
  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

benefits. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54377 Is Overconfidence a Motivated Bias? Experimental Evidence By: Logg, Jennifer M., Uriel Haran, and Don A. Moore Abstract—Are overconfident beliefs driven by the motivation to view... View Details
Keywords: Sean Silverthorne
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