Social Marketing - Publications - Faculty & Research

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

express a high-level set of principles that employees are expected to abide by, but what the court effectively said is, ‘This is akin to marketing material that people don’t take literally word-for-word.” So do company ethics codes have... View Details

Keywords: by Michael Blanding

25 Jun 2018
News

Incubating Ideas for the ‘Water Economy’

Australia, Singapore, Israel––that have faced water crises and water needs at a more acute level sooner than some areas of America. “There was previously no easy path to market for innovation in the water industry. It was very hard to... View Details

05 Nov 2013
First Look

First Look: November 5

Incentive Plan By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—No abstract available. Publisher's link:http://www.europeanfinancialreview.com/ August 2013 Journal of Financial Economics Acquirer-Target Social Ties and Merger... View Details

Keywords: Sean Silverthorne

July 2019 (Revised May 2020)
Supplement

Piramal e-Swasthya (C): A New Name, Bigger Scope, and Public-Private Partnerships

By: Rosabeth Moss Kanter and Joyce J. Kim

In 2010, Anand Piramal acquired the Health Management Research Institute (HMRI), a healthcare venture, and merged it with his original digital healthcare startup Piramal e-Swasthya (PeS), so that PeS became Piramal Swasthya. After acquiring HMRI, Piramal Swasthya... View Details

Keywords: Entrepreneur; Healthcare; Innovation; Emerging Economies; Scaling; Social Enterprise; Entrepreneurship; Health Care and Treatment; Innovation and Management; Emerging Markets; Growth and Development; Organizational Change and Adaptation; Partners and Partnerships; India

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December 2007
Book Review

Review of Stig Tenold's Tankers in Trouble

By: Christian H.M. Ketels

In "Tankers in Trouble," Stig Tenold looks at the experience of the Norwegian shipping industry during the 1970s and 1980s, specifically of those companies active in the tanker business. The review discusses some complementary insights that can be gained from applying... View Details

Keywords: Experience and Expertise; Framework; Management Analysis, Tools, and Techniques; Crisis Management; Perspective; Demand and Consumers; Industry Clusters; Shipping Industry; Norway

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October 2001
Case

TIGR and ILRI: Solving Problems with Genomics

By: Ray A. Goldberg and James M Beagle

Discusses nonprofit institutional leadership applying advances in genetic science to solve health and animal problems in industrial countries and the developing world. View Details

Keywords: Developing Countries and Economies; Health; Technological Innovation; Leading Change; Emerging Markets; Genetics; Non-Governmental Organizations; Technology Adoption; Biotechnology Industry

Citation

Educators

30 Oct 2017
News

Giving Minorities a Playbook for Career Success

pipeline at every stage; if we could, then good things would happen,” he says. After HBS, Rice worked at Walt Disney Co. for four years, in new business development and marketing. Next he joined the National Basketball Association as managing director of NBA Japan and... View Details

Keywords: Constantine von Hoffman

April 2013
Teaching Plan

Marks and Spencer: Plan A (TP)

By: David Bell and Michael Norris

Teaching Note for 509029. View Details

Keywords: Marketing; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Competitive Advantage; Retail Industry

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04 Nov 2014
First Look

First Look: November 4

conclude, after one century of banking crisis this is the best of times for Mexican banking. Publisher's link: http://www.library.hbs.edu/forms/purchaseform/ November 2014 Journal of Competition Law & Economics Leveraging Market Power... View Details

Keywords: Sean Silverthorne

11 Apr 2018
News

The First Five Years: Regan Turner (MBA 2013)

to be service-oriented volunteer leaders in their communities. I want to see our programs expand to markets that we are not yet in. And I want to see our efforts help to change the narrative about America’s veterans; that they are a force... View Details

01 Mar 2012
News

How to Close the Health Gap

hepatitis B from $20 to $1. “Close to consumers, they understand the local market and health-delivery infrastructure,” write Daar and Singer. “They have the potential to invent and develop drugs at far lower cost than northern biotechs... View Details

Keywords: Sean Silverthorne; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance

27 Jun 2005
Research & Ideas

The Potential Downside of Win-Win

Consider this real-world social negotiation. On a Friday night, a husband and wife are trying to decide where to eat and which movie to see. Al prefers restaurant A, and Marie prefers restaurant C. Marie prefers movie D, and Al prefers... View Details

Keywords: by Max H. Bazerman

20 Dec 2016
First Look

December 20, 2016

securities to retail investors. We focus on a large market of investment products targeted exclusively at households: retail-structured products in Europe. We hypothesize that banks strategically use product complexity to cater to... View Details

Keywords: Carmen Nobel

01 Jun 2014
News

A Look at Olook

She just graduated from college a few years ago. She's middle class. She drives a Fiat Uno. She's very socially active. And she loves social networks. And she's into fashion blogs," says Beisert. "We sell to... View Details

Keywords: Dan Morrell; fashion; Clothing and Clothing Accessories Stores; Retail Trade

24 Nov 2020
Working Paper Summaries

Accounting for Product Impact in the Consumer Finance Industry

Keywords: by George Serafeim and Katie Trinh; Financial Services

August 2010 (Revised July 2011)
Supplement

Erik Peterson at Biometra (E)

By: John J. Gabarro, Thomas J. DeLong and Jevan Soo

Presents the final outcome of the events. The Richard Jenkins at SciMat case presents a description from the executive vice-president's point of view of the series of events as reported in the Erik Peterson at Biometra (A), (B), (C), and (D) cases. The Jenkins at... View Details

Keywords: Decision Choices and Conditions; Leadership; Business or Company Management; Management Succession; Product Launch; Outcome or Result; Problems and Challenges; Behavior; Perspective

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21 Jan 2009
First Look

First Look: January 21, 2009

risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior with an understanding of brand... View Details

Keywords: Martha Lagace

15 Jan 2025
Blog Post

Building Bridges to Sustainable Infrastructure with Allied Climate Partners

The summer between my RC and EC years at HBS, I joined Allied Climate Partners (ACP) as a Summer Associate in New York. ACP, a philanthropy-backed investment firm, dedicates itself to catalyzing climate-related infrastructure projects in emerging View Details

23 Sep 2014
First Look

First Look: September 23

that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and... View Details

Keywords: Sean Silverthorne

January 2003 (Revised November 2005)
Case

Endeavor-Determining A Growth Strategy

By: William A. Sahlman and Michael J. Roberts

Describes the progress of a nonprofit organization, Endeavor, focused on nurturing entrepreneurship in emerging markets. At the time of the case, it has successfully expanded to five Latin American countries and is contemplating the next phase in its growth.... View Details

Keywords: Motivation and Incentives; Nonprofit Organizations; Development Economics; Entrepreneurship; Emerging Markets; Policy; Growth and Development Strategy

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Educators

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