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  • February 2021 (Revised March 2021)
  • Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; African-American Protagonist; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; E-commerce; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America; New York (city, NY); New York (state, US)
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  • 06 Apr 2017
  • News

From Lobster Traps to Border Fencing

A Massachusetts firm that makes wire mesh for lobster traps says its technology could save millions in building the US-Mexico border wall proposed by President Donald Trump. "It's difficult to climb, it's difficult to cut—I think it just... View Details
Keywords: Donald Trump; homeland security; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing
  • February 2011 (Revised August 2012)
  • Teaching Note

Emotiv Systems Inc.: It's the Thoughts that Count (TN)

By: Elie Ofek and Natalie Kindred
Teaching Note for 510050. View Details
Keywords: Product Launch; Technological Innovation; Applications and Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price
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  • October 2012
  • Case

Microsoft Office 2007 (Abridged)

By: Marco Iansiti and Bianca Buccitelli
A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details
Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development
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  • February 2007 (Revised August 2007)
  • Case

Microsoft Office 2007

By: Marco Iansiti and Bianca Buccitelli
A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details
Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development
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  • May 2019
  • Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
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  • May 2012 (Revised September 2012)
  • Case

HTC Corp. in 2012

By: David B. Yoffie, Juan Alcacer and Renee Kim
After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and... View Details
Keywords: Corporate Social Responsibility; Telecommunications; Brand Management; Economies Of Scale And Scope; Market Positioning; Intellectual Property Management; Technological Innovation; Information Infrastructure; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan
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  • 05 Dec 2019
  • Blog Post

Addressing Unmet Needs in Health Care Using an MBA

guidelines from FDA on regulatory pathway for software based products or GDPR framework for security etc. has opened the field for significant investment and adoption of technology in health care. I think... View Details
  • 01 Mar 2013
  • News

Alumni News | Bookshelf

products were that easy. It's not, as is made abundantly clear by authors Scott Anthony (MBA 2001) and David Duncan, a Harvard PhD, both of management consultancy Innosight. Their point: Success over time requires continual innovation,... View Details
Keywords: Sean Silverthorne; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
  • Web

Baker Library Strategic Plan, 2024-2025 | Baker Library

Baker Library Strategic Plan, 2024-2025 Mission We deliver distinctive information expertise, services, and products so that our community excels. Vision The Harvard Business School community starts with Baker Library to meet its... View Details
  • 08 Apr 2009
  • Research & Ideas

Clayton Christensen on Disrupting Health Care

An acclaimed author and expert on the development and commercialization of technological and business innovation, HBS professor Clayton Christensen has written a new book aimed at changing our national conversation about health care. In... View Details
Keywords: by Deborah Blagg; Health
  • 30 Sep 2008
  • First Look

First Look: September 30, 2008

operational, financing, and investment decisions of firms. We develop a model in which product developers can play a useful role in monitoring the deployment of their technology abroad. The analysis... View Details
Keywords: Martha Lagace
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

any preamble, “Do you support Indiana’s new law protecting religious freedom?” Another 2,176 respondents participated in a second survey that asked: “How likely are you to buy Apple products in the near future?” For some, the question was... View Details
Keywords: by Carmen Nobel; Technology; Technology
  • January 2021 (Revised March 2021)
  • Exercise

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Direct-to-consumer; DTC; Analytics and Data Science; Sales; Marketing; E-commerce; Consumer Products Industry; Consumer Products Industry; United States
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  • 01 Mar 2024
  • News

The Exchange: Takeaways from the Takedown

Professors Eugene Soltes and Aiyesha Dey; image by John Ritter When Sam Bankman-Fried was convicted in 2023 of all seven charges against him related to the cryptocurrency exchange FTX, the jury needed less than five hours to deliberate after a months-long trial. The... View Details
Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance
  • 05 Mar 2019
  • Blog Post

HBS Interns: Making an Impact

Internships by design are just ten to twelve weeks, but the impact that HBS students can make in that time can influence an organizations' success long-term. Learn about the projects that students worked on at Hubspot, Indigo Ag and Wayfair that generated real-time... View Details
Keywords: Technology; Technology; Technology
  • 07 Sep 2021
  • News

Green House

achieve net-zero-energy demand by pairing ultra-low energy use with solar panels for energy production. But Harper’s home goes even further than that select group—achieving net-positive-energy production—because the house uses so little energy that the solar View Details

    George H. Love

    Love took control of his uncle’s struggling coal operation and built it into the largest and most successful coal mining operation in the US. Through a series of acquisitions and mergers, Love was able to achieve broader economies of scale. His View Details
    Keywords: Agriculture & Mining
    • 30 Jun 2003
    • Research & Ideas

    Computer Security is For Managers, Too

    information about benefit programs probably warrant less protection. The next step is to review the people, processes, and technologies that support those assets, including external suppliers and partners. When you're done with that,... View Details
    Keywords: by Robert D. Austin & Christopher A.R. Darby
    • 01 Sep 2007
    • News

    Faculty Research Online

    HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Behavioral Finance — Benefiting from Irrational Investors Do... View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services