Publications

March 2004 (Revised March 2007)
Case

Paper and More

Provides a context and exercise for introducing retail inventory management, including cost optimization, service-level criteria, and forecasting in single and multiproduct settings. The owner of a single-location paper and paper products store considers the... View Details

Keywords: Management; Expansion; Logistics; Forecasting and Prediction; Pulp and Paper Industry; Retail Industry

20 Aug 2021
News

Why Startups Fail

23 May 2019
News

Marla Beck, MBA/MPA 1998

Return to Alumni Achievement Awards main page TIMELINE 1970 Born, Oakland, California 1993 Earns BA, Political Economy, UC Berkeley 1993 Joins McKinsey, Business Analyst 1998 Earns MBA/MPA 1998 Joins Consolidation Capital Corp., VP View Details

Keywords: Susan Young

04 Sep 2019
News

Action Plan: A New ’Cue

marketing strategies and consumer activations around those three pillars, like ‘Back of the House Sessions,’ where we have musicians come in and record.” Be flexible. “On the restaurant side, we have three different models: an... View Details

Keywords: April White

April 2001
Case

Technology Legend in China, A

Describes the sources of Legend's surge to dominance of the Chinese computer market and the subsequent split of distribution and manufacturing into Digital China and Legend Computing. View Details

Keywords: Organizational Change and Adaptation; Production; Distribution; Competitive Strategy; Computer Industry; China

August 2016
Supplement

HEINEKEN—Brewing a Better World (B)

By: Forest L. Reinhardt, José Alvarez and Tonia Junker

This is a follow-up to the “HEINEKEN—Brewing a Better World (A)” case, with updated information on sustainability at HEINEKEN and some new initiatives. View Details

Keywords: Brands and Branding; Corporate Strategy; Supply Chain Management; Food and Beverage Industry

31 Jul 2018
News

She's 35 and Runs a $3 Billion Company

Keywords: Nonstore Retailers; Retail Trade

01 Oct 2021
Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

corporations and governments alike need to focus on. Consequently, the career opportunities for MBAs are now unlimited- you can shape sustainability strategy at traditional companies and banks, drive products and View Details

Keywords: Energy / Cleantech

01 Mar 2006
News

Fast Lane to Country Lane

feel like everything I’ve done has been leading to this,” says Lackley, who manages business operations for Mark Lackley Furniture Maker (www.lackley.com), a high-end furniture company in Quechee, Vermont. Lackley began her “training” for... View Details

Keywords: Margie Kelley; Furniture and Home Furnishings Stores; Retail Trade

01 Apr 2001
News

Khoo Teng Chye: Technology Turnaround in Singapore

At the PSA Corporation’s Pasir Panjang container terminal in Singapore, the cranes operate automatically: no drivers, just operators remotely controlling up to six of the lifting machines with a single... View Details

Keywords: Alejandro Reyes; Transportation

25 Aug 2014
News

Starbucks Reinvented

Keywords: cases; Food and Beverage Stores; Retail Trade

August 1994 (Revised October 1996)
Case

MicroFridge

By: Norman A. Berg and James Weber

MicroFridge, a five-year-old, $12 million company based in Sharon, Mass., develops and sells a unique, combination compact refrigerator and microwave oven. All of the manufacturing is done for it by Sanyo in various overseas locations. The founder and president... View Details

Keywords: Production; Competitive Strategy; Entrepreneurship; Business Startups; Supply Chain Management; Cross-Cultural and Cross-Border Issues; Consumer Products Industry; Massachusetts

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to Porsche's dependence on the U.S.... View Details

Keywords: by Martha Lagace; Auto; Manufacturing

June 1976 (Revised March 1984)
Case

Polaroid-Kodak

By: Norman A. Berg

Describes Kodak's long-awaited challenge to Polaroid in the field of instant photography. Provides technological and company background of both Polaroid and Eastman-Kodak and their respective product lines. Discusses Polaroid's claim that Kodak infringed on 10 Polaroid... View Details

Keywords: Technology; Patents; Competition; Product Development

13 Jan 2014
News

Harvard Meets Ballet

Keywords: ballet; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Profile

Rocio Parra

term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects of my job as... View Details

Keywords: Retail

01 Sep 2020
News

Ink: The Habit of Innovation

authors suggest a strategy to determine whether valuable resources in your operation are being drained by projects that aren’t viable. Zombie Amnesty Do you feel like you don’t have sufficient resources to... View Details

Keywords: Management of Companies and Enterprises; Management

25 Aug 2022
News

On Purpose

his latest book, Deep Purpose: The Heart and Soul of High-Performance Companies, where he explores this idea of next-level purpose: a company’s reason for being that permeates every decision around strategy and culture and practice. This... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

October 2000
Case

CDNow (A)

By: Stephen P. Bradley, Christina Akers and Howard Reitz

With CDnow's acquisition of N2K's Music Boulevard web site, this case deals with capturing value in the music industry with online sales. CDnow has the advantage of being one of the exclusive music online retailers on AOL but faces fierce competition from Amazon.com.... View Details

Keywords: Marketing Strategy; Distribution Channels; Competition; Competitive Strategy; Value Creation