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  • 25 Mar 2014
  • First Look

First Look: March 25

social media sensation. Purchase this case: http://hbr.org/product/Dumb-Ways-To-Die--Adverti/an/514079-PDF-ENG Harvard Business School Case 214-033 Canyon-Agassi Investing in Charter Schools After an unusual round of doubles in May 2011,... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2014
  • First Look

First Look: January 14

media attention and was used by many high profile angel investors and venture capitalists. It had approximately 100,000 startups and 18,000 accredited investors. Since the site was launched, almost 40 startups on AngelList had been... View Details
Keywords: Sean Silverthorne
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

surveyed over 70 media professionals about their social networks, and then asked each to brainstorm about the future of the newspaper industry. When their ideas were ranked on the basis of creativity by independent judges, participants... View Details
Keywords: by Michael Blanding
  • 29 Sep 2009
  • First Look

First Look: September 29

search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another sleeved blanket. Snuggie made a brazen entry into the market with a... View Details
Keywords: Martha Lagace
  • 19 Jun 2017
  • News

Can Neuroscience Find You the Perfect Job?

well portrayed in the news necessarily. And I also think-- I think, unfortunately, the media likes to take a clickbaity spin on a subject. Oh, AI, like the evil overlord robots are coming to steal your job, right? We were at TED last... View Details
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

this case: https://cb.hbsp.harvard.edu/cbmp/product/817073-PDF-ENG Harvard Business School Case 516-056 Cox Automotive Media Group No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516056-PDF-ENG Harvard... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2012
  • First Look

First Look: March 20

rationale behind it. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/311086-PDF-ENG Claude Grunitzky Julie Battilana, Lakshmi Ramarajan, and James WeberHarvard Business School Case 412-065 Claude Grunitzky, a media... View Details
Keywords: Sean Silverthorne
  • 05 May 2009
  • First Look

First Look: May 5, 2009

the express purpose of influencing supporters to back his administration's agenda. The case describes the activities of the Obama for America campaign and asks whether the new president should use social media tools to activate the... View Details
Keywords: Martha Lagace
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Internet, and... View Details
Keywords: Martha Lagace
  • 15 Jun 2021
  • News

June 2021 Books and Podcasts

Life of Significance By Warwick Fairfax (MBA 1987) Mount Tabor Media In Crucible Leadership, author and leadership advisor Warwick Fairfax shares the power of embracing the crucible moments: those past trials, failures, and setbacks that... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
  • Career Coach

Jan Pianca

Jan (MSc, International Management, Bocconi University) is the Educational Programs Assistant Director Europe at the HBS Europe Research Center in Paris. He focuses on European employer outreach to develop and manage the School’s relationships with European companies.... View Details
Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media; Entertainment / Media
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

Business School Case 118-013 Accounting for Nuclear Power Provisions at RWE In early 2016, RWE, a utility that operates nuclear power plants in Germany, came under scrutiny from regulators and the media over the adequacy of its provisions... View Details
Keywords: Dina Gerdeman
  • 22 Mar 2011
  • First Look

First Look: March 22

supplement:http://cb.hbsp.harvard.edu/cb/product/911055-PDF-ENG Mochi Media Thomas Eisenmann and Amit JainHarvard Business School Case 811-056 In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to... View Details
Keywords: Sean Silverthorne
  • 01 Jun 1996
  • News

Keepers of the Flame

some truly Olympian details to take care of, including planning for 2 million spectators (joined by 3 billion television viewers, or 60 percent of the human race); 15,000 athletes and officials from 197 participating countries; 30 visiting heads of state; 15,000 View Details
Keywords: Garry Emmons
  • 01 Dec 2015
  • News

Alumni and Faculty Books for December 2015

or even beyond Earth’s atmosphere. Cent’Anni: The Sinatra Legend at 100 by Richard Muti (MBA 1971) (North Jersey Media Group) This study of the most fascinating entertainer of the 20th century isn’t an academic tome, although it is... View Details
  • 16 Jan 2019
  • Research & Ideas

What Football Firings Teach Managers About Staying Relevant

of himself as too laid-back and relaxed to be a strong leader, especially since he followed the notoriously intimidating Bill Parcells. It may be argued that Carroll was still unprepared to be a good coach, as he failed to adapt his style to create a perception of... View Details
Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports
  • 16 Dec 2020
  • Blog Post

Alumni on the Black Lives Matter Movement

million in cash and $5 million in media assets, will focus on six areas identified with the help of community leaders and Celtics players: equity in education, economic opportunity and empowerment, equity in health care, criminal and law... View Details
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

platform for the energy and idealism of young people, a beacon for pilgrims and peace-builders, as well as a focus for seemingly endless media inquiries from reporters, documentary filmmakers, and writers keen on telling its story to... View Details
Keywords: Martha Lagace
  • 01 Dec 2012
  • News

From Where We Stand

(in that order), so my first jobs were below the MBA level: market research at Carnation, then media at BBDO. When we moved to New York City, I was offered a position as an account executive at BBDO, but I heard that the previous woman in... View Details