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- Faculty Publications (2,963)
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry
Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
- August 1982 (Revised September 1991)
- Case
Rockwell International (A)
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to... View Details
Keywords: Transformation; Decisions; Management Analysis, Tools, and Techniques; Markets; Industry Structures; Business Strategy; Competition; Manufacturing Industry; United States
Porter, Michael E. "Rockwell International (A)." Harvard Business School Case 383-019, August 1982. (Revised September 1991.)
- July 1982 (Revised December 1984)
- Case
Esmark, Inc. (A)
Involves the management of a firm with a market value of a going concern that is less than its breakup value. How does management maximize value for shareholders in this environment? View Details
Fruhan, William E., Jr. "Esmark, Inc. (A)." Harvard Business School Case 283-013, July 1982. (Revised December 1984.)
- July 1982 (Revised July 2004)
- Case
Esmark, Inc. (B)
Esmark's management sells its most valuable business and its most unattractive business in an effort to reposition itself and maximize shareholder value. View Details
Keywords: Business Exit or Shutdown; Product Positioning; Business and Shareholder Relations; Reputation; Value
Fruhan, William E., Jr. "Esmark, Inc. (B)." Harvard Business School Case 283-014, July 1982. (Revised July 2004.)
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States
Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
- February 1982 (Revised August 1987)
- Case
Hoover: Multinational Product Planning
By: Robert D. Buzzell and Benson P. Shapiro
Buzzell, Robert D., and Benson P. Shapiro. "Hoover: Multinational Product Planning." Harvard Business School Case 582-102, February 1982. (Revised August 1987.)
- December 1981 (Revised July 1991)
- Case
Ocean Drilling, Inc.
By: Thomas R. Piper
Management must choose between two mutually exclusive bids to build two drilling rigs. Both bids involve attractive export credit financing denominated in foreign currencies. View Details
Piper, Thomas R. "Ocean Drilling, Inc." Harvard Business School Case 282-050, December 1981. (Revised July 1991.)
- May 1981 (Revised December 1992)
- Case
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details
Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry
Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
- December 1980 (Revised December 1984)
- Case
Hudepohl Brewing Co.
Presents the problem of how an established regional brewer can survive the onslaught of national breweries, some of which are being cross-subsidized by diversified parent companies. Requires detailed analysis of what operations are profitable and unprofitable for... View Details
Keywords: Business Subsidiaries; Profit; Management Analysis, Tools, and Techniques; Industry Growth; Private Ownership; Problems and Challenges; Competition; Diversification
Salter, Malcolm S. "Hudepohl Brewing Co." Harvard Business School Case 381-092, December 1980. (Revised December 1984.)
- December 1980 (Revised January 1992)
- Case
Savannah West
By: William J. Poorvu and John H. Vogel Jr.
Allison Porter, a loan officer for Chemical Bank, must decide whether to make a construction loan on a 216-unit apartment building to be built in Savannah, Georgia. In teaching this case, one begins by looking at the economics, marketing data, etc., of the proposed... View Details
Keywords: Credit; Property; Financing and Loans; Banks and Banking; Housing; Risk Management; Valuation; Real Estate Industry; Banking Industry; Georgia (state, US)
Poorvu, William J., and John H. Vogel Jr. "Savannah West." Harvard Business School Case 381-081, December 1980. (Revised January 1992.)
- 1980
- Chapter
Negotiating and Implementing Mineral Agreements with Multinationals: Some Critical Tax Development Issues
By: L. T. Wells Jr. and Malcolm Gillis
Keywords: Agreements and Arrangements; Metals and Minerals; Mining; Multinational Firms and Management; Globalized Markets and Industries; Taxation; Mining Industry
Wells, L. T., Jr., and Malcolm Gillis. "Negotiating and Implementing Mineral Agreements with Multinationals: Some Critical Tax Development Issues." In Tax and Investment Policies for Hard Minerals: Public and Multinational Enterprises in Indonesia, by Malcolm Gillis, Ralph Beals, Glenn Jenkins, L. T. Wells Jr., and Ulrich Peterson. MA: Ballinger Publishing Company, 1980.
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details
Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
- January 1980 (Revised August 1986)
- Case
General Electric vs. Westinghouse in Large Turbine Generators (A)
Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The... View Details
Keywords: Transformation; Customer Focus and Relationships; Machinery and Machining; Cost Management; Price; Management Analysis, Tools, and Techniques; Marketing Strategy; Industry Structures; Competition; Manufacturing Industry; United States
Porter, Michael E. "General Electric vs. Westinghouse in Large Turbine Generators (A)." Harvard Business School Case 380-128, January 1980. (Revised August 1986.)
- March 1979 (Revised June 1985)
- Case
Chain Saw Industry in 1974
Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant competitor. The discussion should center around strategies in a growing market for differently situated... View Details
Keywords: Industry Growth; Corporate Strategy; Industry Structures; Growth and Development Strategy; Manufacturing Industry
Porter, Michael E. "Chain Saw Industry in 1974." Harvard Business School Case 379-157, March 1979. (Revised June 1985.)
- 1979
- Chapter
Marketing Management
By: Rohit Deshpandé
Deshpandé, Rohit. "Marketing Management." Chap. 10 in Management Principles for Nonprofit Agencies and Organizations, edited by G. Zaltman, 363–400. New York, NY: AMACOM, 1979.
- February 1978
- Case
Sierra Log Homes, Inc. (A)
Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details
Keywords: Business or Company Management; Change Management; Industry Structures; Supply and Industry; Problems and Challenges; Business Startups; Business Strategy; Manufacturing Industry; United States
Porter, Michael E. "Sierra Log Homes, Inc. (A)." Harvard Business School Case 378-195, February 1978.
- August 1977 (Revised April 1987)
- Case
Crown Cork & Seal Co., Inc.
By: Richard G. Hamermesh, Karen Gordon Mills and John P. Reed
Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown's strategy: the future of aerosol cans, given the... View Details
Keywords: Business Strategy; Industry Structures; Environmental Sustainability; Trends; Manufacturing Industry
Hamermesh, Richard G., Karen Gordon Mills, and John P. Reed. "Crown Cork & Seal Co., Inc." Harvard Business School Case 378-024, August 1977. (Revised April 1987.)
- 1977
- Article
The Management of Marketing Conflict: Implications for Public Policy
By: Rohit Deshpandé and Rajendra K. Srivastava
Deshpandé, Rohit, and Rajendra K. Srivastava. "The Management of Marketing Conflict: Implications for Public Policy." AMA Educators' Proceedings (1977): 542.
- September 1976 (Revised January 1977)
- Case
Del Norte Paper Co. (C)
Designed to serve two roles: first, it provides a reasonably comprehensive description of an ongoing capital budgeting system for the international operations of a large American company. Second, it allows the student to focus upon and critically analyze a series of... View Details
Keywords: Capital Budgeting; International Relations; Globalized Markets and Industries; Goals and Objectives; Service Delivery; Business Subsidiaries; Performance Evaluation; Performance Expectations; Financial Services Industry; Pulp and Paper Industry
Sahlman, William A. "Del Norte Paper Co. (C)." Harvard Business School Case 177-036, September 1976. (Revised January 1977.)