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      • September 1994
      • Case

      Otis Elevator Company: China Joint Venture (D)

      By: Michael Y. Yoshino
      Describes a set of challenges facing Otis Elevator's joint venture in China as it seeks to expand to other regions of the country. A rewritten version of an earlier case. View Details
      Keywords: Joint Ventures; Expansion; Growth and Development Strategy; Business Strategy; Globalization; Construction Industry; Manufacturing Industry; China
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      Yoshino, Michael Y. "Otis Elevator Company: China Joint Venture (D)." Harvard Business School Case 395-061, September 1994.
      • September 1994
      • Supplement

      Otis Elevator Company: China Joint Venture (E-2)

      By: Michael Y. Yoshino
      Describes what happened and presents the perspectives of the three executives who played key roles in the process. A rewritten version of an earlier case. View Details
      Keywords: Joint Ventures; Globalization; Global Strategy; Market Entry and Exit; China
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      Yoshino, Michael Y. "Otis Elevator Company: China Joint Venture (E-2)." Harvard Business School Supplement 395-063, September 1994.
      • September 1994
      • Case

      Marks & Spencer: Sir Richard Greenbury's Quiet Revolution

      By: Joseph L. Bower and John B. Matthews Jr.
      Marks & Spencer (M&S) is one of the world's greatest companies. In 1994, its management was chosen the most admired in Europe by 637 peers. The case explores how Sir Richard Greenbury, appointed the new chairman of the company in 1991, transformed his inheritance into... View Details
      Keywords: Growth and Development Strategy; Business or Company Management; Business Strategy; Management Teams; Global Strategy; Multinational Firms and Management; Europe; United States
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      Bower, Joseph L., and John B. Matthews Jr. "Marks & Spencer: Sir Richard Greenbury's Quiet Revolution." Harvard Business School Case 395-054, September 1994.
      • September 1994 (Revised September 1994)
      • Case

      Acer Group, The: Vision for the Year 2000

      By: D. Quinn Mills and Richard C. Wei
      In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details
      Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan
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      Mills, D. Quinn, and Richard C. Wei. "Acer Group, The: Vision for the Year 2000." Harvard Business School Case 495-001, September 1994. (Revised September 1994.)
      • August 1994 (Revised May 2001)
      • Case

      ITT Automotive: Global Manufacturing Strategy (1994)

      By: Gary P. Pisano and Sharon L. Rossi
      ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details
      Keywords: Information Technology; Innovation Strategy; Production; Product Development; Globalized Firms and Management; Performance Productivity; Manufacturing Industry; Auto Industry; Belgium; Germany; United States
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      Pisano, Gary P., and Sharon L. Rossi. "ITT Automotive: Global Manufacturing Strategy (1994)." Harvard Business School Case 695-002, August 1994. (Revised May 2001.)
      • 1999
      • Chapter

      Organizing for Worldwide Effectiveness: The Transnational Solution

      By: C. A. Bartlett and S. Ghoshal
      Keywords: Globalized Firms and Management; Performance Effectiveness; Organizational Design
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      Bartlett, C. A., and S. Ghoshal. "Organizing for Worldwide Effectiveness: The Transnational Solution." In Global Marketing Management. 4th ed. by J. A. Quelch and C. A. Bartlett. Reading, MA: Addison-Wesley Publishing Company, 1999.
      • 1994
      • Chapter

      Some Methodological Issues in Cross-country Comparisons of Commercial Bankruptcy Law

      By: S. C. Gilson
      Keywords: Insolvency and Bankruptcy; Law; Cross-Cultural and Cross-Border Issues; Research
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      Gilson, S. C. "Some Methodological Issues in Cross-country Comparisons of Commercial Bankruptcy Law." In International and Comparative Corporate Insolvency Law, edited by J. S. Ziegel. Oxford: Oxford University Press, 1994.
      • July 1994 (Revised July 1995)
      • Case

      VeriFone: The Transaction Automation Company (A)

      By: Richard L. Nolan, Donna B. Stoddard and Hossam Galal
      Describes VeriFone's new organizational model and its role in catapulting VeriFone to a market leadership position. Examines the impact of information technology and information access on the ability to leverage global resources, market responsiveness, and... View Details
      Keywords: Leading Change; Leadership Development; Market Transactions; Information Technology; Organizational Design; Knowledge Use and Leverage; Organizational Structure; Information Management; Information Technology Industry
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      Nolan, Richard L., Donna B. Stoddard, and Hossam Galal. "VeriFone: The Transaction Automation Company (A)." Harvard Business School Case 195-088, July 1994. (Revised July 1995.)
      • Article

      Influences on Human Resource Management Practices in Multinational Corporations

      By: P. Rosenzweig and N. Nohria
      Keywords: Management; Practice; Global Range
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      Rosenzweig, P., and N. Nohria. "Influences on Human Resource Management Practices in Multinational Corporations." Journal of International Business Studies 25, no. 2 (Second Quarter 1994): 229–252.
      • summer 1994
      • Article

      The New Dynamics of Global Manufacturing Site Location

      By: A. D. MacCormack, L. J. Newman III and D. B. Rosenfield
      Keywords: Global Range; Geographic Location
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      MacCormack, A. D., L. J. Newman III, and D. B. Rosenfield. "The New Dynamics of Global Manufacturing Site Location." MIT Sloan Management Review 35, no. 4 (summer 1994).
      • June 1994 (Revised June 1995)
      • Case

      Chandler Home Products: European Rationalization

      By: Michael Y. Yoshino
      Chandler, a large U.S. consumer products firm, is rationalizing its European operations. Tony Pesci, protagonist, is deciding which plants to close for maximum efficiency. The manufacturing/marketing relationship is strained as efficiency is being weighed against... View Details
      Keywords: Debates; Cross-Cultural and Cross-Border Issues; Labor; Contracts; Operations; Performance Efficiency; Relationships; Consumer Products Industry; United States
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      Yoshino, Michael Y. "Chandler Home Products: European Rationalization." Harvard Business School Case 394-221, June 1994. (Revised June 1995.)
      • June 1994 (Revised March 1995)
      • Case

      Swissair's Alliances (A)

      By: David B. Yoffie
      Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair's history, products, and cost structure are described, as is the international airline industry and the major... View Details
      Keywords: Alliances; Competitive Strategy; Globalization; Air Transportation Industry
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      Yoffie, David B. "Swissair's Alliances (A)." Harvard Business School Case 794-152, June 1994. (Revised March 1995.)
      • June 1994 (Revised March 1995)
      • Supplement

      Swissair's Alliances (B)--1991-94

      By: David B. Yoffie
      Updates the company's progress in increasing cooperation with its partners in the European Quality Alliance and Global Excellence Alliance. A rewritten version of an earlier supplement. View Details
      Keywords: Partners and Partnerships; Alliances; Globalization; Air Transportation Industry
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      Yoffie, David B. "Swissair's Alliances (B)--1991-94." Harvard Business School Supplement 794-153, June 1994. (Revised March 1995.)
      • June 1994 (Revised October 2001)
      • Case

      Mrs. Fields, Inc. (1988-1992)

      By: Lynda M. Applegate, Keri O. Pearlson and Randi Wade Purchia
      Continues the story of Mrs. Fields Cookies. Explores the new challenges the company faced managing its geographic growth and its expansion of products and markets through combination stores. Details the decision of Debbi and Randy Fields to delegate management... View Details
      Keywords: Organizational Change and Adaptation; Expansion; Growth Management; Organizational Structure; Globalization; Information Management; Food and Beverage Industry
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      Applegate, Lynda M., Keri O. Pearlson, and Randi Wade Purchia. "Mrs. Fields, Inc. (1988-1992)." Harvard Business School Case 194-065, June 1994. (Revised October 2001.)
      • June 1994
      • Supplement

      Rudi Gassner at BMG International, Video

      By: Linda A. Hill
      Shows excerpts from a class discussion with Gassner and an MBA class. He describes his leadership style and the challenges he faces as the senior executive of a global entertainment enterprise. View Details
      Keywords: Entertainment; Globalization; Leadership Style; Problems and Challenges; Entertainment and Recreation Industry
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      Hill, Linda A. "Rudi Gassner at BMG International, Video." Harvard Business School Video Supplement 494-524, June 1994.
      • May 1994 (Revised October 1994)
      • Case

      Motorola Corp.: The View from the CEO Office

      By: Shoshana Zuboff and Janis Lee Gogan
      Motorola, a leader in semiconductors and telecommunications, embarked on an ambitious program of renewal beginning in the early 1980s, leading to dramatic improvements in the company's quality, cycle time, and growth. Much of this progress was attributed to a major... View Details
      Keywords: Competency and Skills; Leading Change; Management Analysis, Tools, and Techniques; Managerial Roles; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Telecommunications Industry
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      Zuboff, Shoshana, and Janis Lee Gogan. "Motorola Corp.: The View from the CEO Office." Harvard Business School Case 494-140, May 1994. (Revised October 1994.)
      • May 1994
      • Case

      Laura Ashley (C): Rebuilding and Transforming a Global Brand

      By: Richard L. Nolan
      Over the course of two years a CEO executes a business transformation strategy and key decisions. View Details
      Keywords: Transition; Decisions; Performance Consistency; Performance Improvement; Business Strategy
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      Nolan, Richard L. "Laura Ashley (C): Rebuilding and Transforming a Global Brand." Harvard Business School Case 194-144, May 1994.
      • 1994
      • Chapter

      Global Strategy: Winning in the World-Wide Marketplace

      By: M. E. Porter
      Keywords: Globalized Firms and Management; Competitive Strategy; Global Strategy; Trade
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      Porter, M. E. "Global Strategy: Winning in the World-Wide Marketplace." In The Portable MBA in Strategy, edited by Liam Fahey and Robert M. Randall. New York: John Wiley & Sons, 1994.
      • April 1994 (Revised March 1995)
      • Case

      China (C): Energy and the Environment

      By: Richard H.K. Vietor
      Describes energy and environmental policy in China during the period 1980-1993. China has implemented ambitious plans for electrification and the substitution of fossil fuels (mostly coal) for biomass. The environmental consequences of these changes, at the local and... View Details
      Keywords: Energy Generation; Environmental Sustainability; Policy; Pollutants; Climate Change; Business and Government Relations; Globalization; Energy Industry; China
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      Vietor, Richard H.K. "China (C): Energy and the Environment." Harvard Business School Case 794-134, April 1994. (Revised March 1995.)
      • April 1994 (Revised March 1997)
      • Case

      Planet Reebok (A)

      By: John A. Quelch
      Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
      Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
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      Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
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