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  • All HBS Web  (4,868)
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  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

implementing value-based reimbursement models. Infrastructure requirements, including information technology (indicated by 42% of respondents), and changing regulation/policy (34%) are the top two. There is strong consensus on the broad... View Details
Keywords: Dina Gerdeman
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

stage. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/317105-PDF-ENG Harvard Business School Case 717-513 Intuit: QuickBooks (B) This short case updates the earlier Intuit case on transitioning from a product company into a... View Details
Keywords: Sean Silverthorne
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America
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Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
  • 07 Oct 2014
  • First Look

First Look: October 7

transformation of the very nature of the innovation search process. We find intermediate disclosure has the advantage of efficiently steering development towards improving existing solution approaches, but also the effect of limiting experimentation and narrowing View Details
Keywords: Sean Silverthorne
  • 15 Mar 2021
  • Office Hours

Readers Ask: What's the Next 'Big Thing' in Finance?

and integrates all of these advances in technology that will impact how individuals save, how they invest, and how they interact with all aspects of their finances. "Keep your ear to the ground and your eyes open on fintech." Now,... View Details
Keywords: by Kristen Senz; Financial Services
  • 16 Jun 2003
  • Research & Ideas

Historical Perspective: Levitt Shaped the Debate

starting with Levitt's prediction of a global marketplace ruled by standardized products sold at low prices. "Everyone says the article is wrong, and everyone reads it twenty years later. Why?" asked Abdelal. Tedlow portrayed... View Details
Keywords: by Sean Silverthorne
  • January 2022 (Revised February 2022)
  • Case

Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?

By: Jonas Heese, Charles C.Y. Wang and James Weber
In early 2019, Anthony Campagna, the global director of fundamental research at ISS EVA, a unit of the proxy advisory firm Institutional Shareholder Services (ISS), was preparing to release ISS's analyses of public company performance and CEO compensation ahead of Say... View Details
Keywords: Jobs and Positions; Compensation and Benefits; Performance; Performance Productivity; Measurement and Metrics; Analytics and Data Science; Value; Business or Company Management; Performance Evaluation; Business and Shareholder Relations
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Heese, Jonas, Charles C.Y. Wang, and James Weber. "Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?" Harvard Business School Case 122-061, January 2022. (Revised February 2022.)
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

deals with supplier difficulties faced by WildChina—a travel service provider in China. WildChina is a classic case of a company that is trying to bring a local, within-country product to a market outside the country (in this case,... View Details
Keywords: Sean Silverthorne
  • 22 Jun 2021
  • Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

recruiters, interview with companies, and have private conversations with clients and team members (more on that later). Companies monitor productivity and goals, but in a world where COVID-19 has turned many companies into “federations... View Details
Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel
  • 20 Jan 2015
  • First Look

First Look: January 20

of AUGMENT and the impact the underlying technology could have on millions of infertility cases around the world. How fast might Dipp and her team grow OvaScience? Would they have the resources? Dipp considered the best way to build out... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

and Dan Ariely Publication:Psychological Science 21 (2010) Abstract Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less... View Details
Keywords: Martha Lagace
  • 30 Oct 2006
  • First Look

First Look: October 31, 2006

productivity externalities in the host country generated by foreign multinational companies. We propose a mechanism that emphasizes the role of local financial markets in enabling foreign direct investment (FDI) to promote growth through... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2017
  • Research & Ideas

Can China Maintain Its Economic Power?

consumers is a more complicated challenge. One approach Chinese manufacturers are using is to acquire companies around the world in order to get fast access to the technologies they need to modernize their View Details
Keywords: by Deborah Blagg
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

Public School Districts Author:Stacey Childress Abstract This working paper offers concrete examples of improved productivity and efficiencies at the district level, drawing from the author's experience working with districts and... View Details
Keywords: Martha Lagace
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

case:https://cb.hbsp.harvard.edu/cbmp/product/814096-PDF-ENG Harvard Business School Case 815-035 RedBrick Health: How to Fatten the Company That Slims... The case describes this health and wellness service company and poses the question: should RedBrick stay on the... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

Cups, and the league’s capabilities as a diversified media company represented attractive elements for its prospective expanded U.S. broadcast presence. The case includes descriptions of the Bundesliga, its national and international... View Details
Keywords: Dina Gerdeman
  • 12 Nov 2014
  • Op-Ed

A Challenge to the New Congress: Pass Housing Finance Reform

for creditworthy working families—not as a special "niche" product for a subset of low-income borrowers, but integrated into the system? How do we ensure that the government-guaranteed secondary market is open on full and equal... View Details
Keywords: by Nicolas Retsinas & Rob Couch; Construction; Real Estate
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

internal beneficiary that made connectedness salient yielded a persistent increase in productivity relative to a control group. We validate this effect in the laboratory and provide evidence that the effect is mediated by an enhanced... View Details
Keywords: Carmen Nobel
  • 09 Nov 2006
  • Research & Ideas

Andy Grove: A Biographer’s Tale

journals. He was tenurable as a chemical engineer at any major university anywhere in the world in his early thirties. He also wrote a textbook called Physics and Technology of Semiconductor Devices, which was widely adopted and widely... View Details
Keywords: by Sean Silverthorne; Computer
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

instead reflect more "top-down" interventions. We conclude with a discussion of some of the historical evidence on top-down interventions. Illicit Invention: Tracing Technological Development in the Shadow of the Law... View Details
Keywords: Martha Lagace
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