Direct To Consumer Marketing - Publications - Faculty & Research

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

compete in them. It is now starting to do so in markets such as India, which does not allow foreign direct investment in retailing. Wal-Mart has therefore entered via a joint... View Details

Keywords: by Martha Lagace

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to... View Details

Keywords: Sean Silverthorne

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Research - Behavioral Finance & Financial Stability

Toomas Laarits & Jeffrey Wurgler MAR 2022 What is the role of fiscal stimulus in the stock market? The authors study the stock market effects of the arrival of the three rounds of “stimulus checks” to U.S.... View Details

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Health Care - Faculty & Research

and Jeremy Dann After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on... View Details

20 Feb 2018
First Look

First Look at New Research and Ideas, February 20, 2018

economics, demonstrating a persistent concern with market fairness—not only fair prices for consumers but also fair competition among businesses. Proponents of fair trade collaborated with regulators View Details

Keywords: Sean Silverthorne

September–October 2013
Article

The Role of Organizational Scope and Governance in Strengthening Private Monitoring

By: Lamar Pierce and Michael W. Toffel

Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are often accompanied by poor quality resulting from moral hazard, which can be particularly onerous when outsourcing the monitoring and... View Details

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Finding Talent Opportunities

Exploring the future of tech in Silicon Valley Michelle Cao 04 MAR 2025 For decades, WesTrek has been the flagship professional trek at Harvard Business School, giving students direct access to the heart of... View Details

08 Mar 2021
Blog Post

International Women's Day Featured Stories

Business School Prior to coming to HBS I created a company Pension Consulting Alliance, Inc. that advised some of the world’s largest institutional investors concerning their private View Details

04 Jun 2012
Research & Ideas

The Business of Life

evaluating new opportunities, we should base our decisions on marginal costs and revenues. The book cites the fall of movie rental giant Blockbuster. Ten years ago, the company decided not to explore the View Details

Keywords: by Carmen Nobel

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

the market to adapt to your company; it’s your responsibility to adapt to the market. Senz: What lessons should... View Details

Keywords: by Kristen Senz

01 Mar 2024
News

Counter Intelligence

When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details

Keywords: Amy Crawford

22 Feb 2018
Book

The New History of American Capitalism

Since the start of the 2000s, historians have renewed their interest in capitalism, two Harvard professors observe in their new book, American Capitalism: New Histories. One of the primary contributing factors for this, according to Sven... View Details

Keywords: Manufacturing

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Online Leadership Principles Course | HBS Online

I thought the course was very manageable on top of a full-time job." Abby Katz Senior Marketing Manager at Mavrck Build greater self-awareness and explore how you can adapt your leadership style to meet... View Details

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Virtual Job Search Teams - Alumni

know that HBS alumni get 6 complimentary coaching sessions a year? Learn How a Career Coach Can Help You Find a Career Coach The coaching experience is unique to each individual. Coaches help alumni assess what is needed View Details

28 Apr 2015
Blog Post

3 Reasons Engineers Thrive at Business School

tools and frameworks to tackle those types of challenges. Miranda: As a PhD engineer, I was dedicated to converting basic science into marketable products, but I lacked the... View Details

11 Aug 2009
First Look

First Look: August 11, 2009

profit from their private information relating to a specific financial reporting element, goodwill impairments, prior to its incorporation by the equity market or recognition... View Details

Keywords: Martha Lagace

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

by facilitating direct connections between multiple types of affiliated customers, which most often leads to network effects. Think of what a shopping mall accomplishes in bringing together a multitude of... View Details

Keywords: by Julia Hanna

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Events - Business History

business leaders in emerging markets since 2008. These are hosted on a public website featuring full interview transcripts and associated video clips that are free to download and use for teaching, research,... View Details

25 Jan 2011
First Look

First Look: Jan. 25

http://www.remote-sensing.routledge.com/books/details/9780805862911/ The Social Utility of Feature Creep Authors:Debora V. Thompson and Michael I. Norton Publication:Journal of Marketing Research (forthcoming) Abstract Previous research... View Details

Keywords: Sean Silverthorne

January 2022
Case

SpartanNash Company: The Amazon Warrants (A)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants in almost 20... View Details