Publications

09 Nov 2023
Blog Post

The No. 1 Character Trait You Will Need to Succeed in Business

from shareholders to make changes that you know will threaten the long-term future of your company. This situation reflects the experiences of Paul Polman, the former CEO of Unilever. On the second season of my podcast, I talked to over a... View Details

26 May 2023
Blog Post

Bringing Space Tech Back to Earth

struggled to manage its finances in order to scale up. Those two jobs spurred Sweeney to join the M.S./M.B.A. program in order to add entrepreneurship to her engineering skills. “I realized I didn’t want to just assume that if someday I was in the View Details

August 2023 (Revised December 2023)
Case

Automating Morality: Ethics for Intelligent Machines

By: Joseph L. Badaracco Jr. and Tom Quinn

As autonomy became a more significant part of modern life – most notably in autonomous vehicles (AVs), such as Teslas – ethical debates about whether and how to impart ethics to machines heated up. Utilitarians pointed out that autonomous vehicles crashed much less... View Details

Keywords: Cost vs Benefits; Judgments; Fairness; Moral Sensibility; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Technology Adoption; Risk and Uncertainty; Cognition and Thinking; Technological Innovation; Auto Industry; Technology Industry; Africa; Asia; Europe; North and Central America; Oceania; South America

2020
Working Paper

Draw Near to Go Far: The Role of Convergence in Capitalizing on Exploration

By: Carolyn Fu

Organizations are often advised to engage heavily in exploration in order to succeed – to cast a wide net for diverse solutions that are superior to what they currently exploit. However, what is the organization to do when the fruits of its exploration are inconsistent... View Details

Keywords: Problems and Challenges; Learning; Knowledge Acquisition; Decision Choices and Conditions

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September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

01 Mar 2024
News

In My Humble Opinion: Role Model

One of four daughters of Pakistani immigrants, Salma Qarnain (MBA 2002) grew up in the midwestern “I” states of Iowa, Illinois, and Indiana before attending Stanford University. “It was my first experience feeling happy and comfortable in a place that had diversity,”... View Details

Keywords: Julia Hanna; acting; theater; diversity; career path; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

21 Mar 2019
HBS Case

The Ferrari Way

car on the market, but the best combination of the two, which makes us the most thrilling. Our concept of performance includes pleasure.” While other sports car manufacturers try to make their cars as light... View Details

Keywords: by Michael Blanding; Auto

Web

HBR Classics - Alumni

Five Messages Leaders Must Manage , John Hamm The Power of Talk , Deborah Tannen Transforming Corner - Office Strategy into Frontline Action Decision-Making Conquering a Culture of Indecision , Ram Charan Stop Making Plans Start View Details

Web

Faculty & Researchers - Managing the Future of Work

Manjari supports co-chairs William R. Kerr and Joseph B. Fuller on all project priorities. Her research efforts focus on location choices by global companies, the role of business in making cities and regions more competitive, shared... View Details

28 Apr 2011
Working Paper Summaries

When Smaller Menus are Better: Variability in Menu-Setting Ability and 401(k) Plans

Keywords: by David Goldreich & Hanna Halaburda

13 Nov 2023
Blog Post

HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)

orders or ensuring tasks are completed. It’s about understanding, empathy, and integrity. It is about building trust, not just as a leader, but as a fellow human being. Every decision I made, every action I took, was guided by the... View Details

August 2021
Article

Anger Damns the Innocent

By: Katherine DeCelles, Gabrielle Adams, Holly S. Howe and Leslie K. John

False accusations of wrongdoing are common and can have grave consequences. In six studies, we document a worrisome paradox in perceivers’ subjective judgments of a suspect’s guilt. Specifically, we find that laypeople (online panelists; N = 4,983) use suspects’ angry... View Details

Keywords: Morality; Accusations; Deception; Guilt; Affect; Emotions; Behavior; Perception; Judgments; Decision Making

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11 Mar 2014
First Look

First Look: March 11

of historical change. Sadly, the field of entrepreneurship as it has evolved in recent decades has become narrow and is often confined to little more than econometric testing of large datasets concerning high tech entrepreneurs in the United States. This chapter View Details

Keywords: Sean Silverthorne

Web

About the Center - Christensen Center for Teaching & Learning

of character...we want [the student] to start thinking about issues...to think about the ethics of someone in a company making 10 million dollars and someone making three thousand dollars a year...about how... View Details

April 2006 (Revised March 2007)
Case

Drexel Burnham Lambert (A): "The Smartest People on Wall Street Can be Had"

By: Boris Groysberg, Anahita Hashemi and Brendan Reed

In February 1990, Drexel Burnham Lambert declared bankruptcy amid a slew of scandals. Equities chief Arthur Kirsch hoped to keep his high-performing 600-person team intact. Could he find a company that would take on such a massive group hire? Competitors were already... View Details

Keywords: Decision Making; Decision Choices and Conditions; Insolvency and Bankruptcy; Selection and Staffing; Leadership; Negotiation; Groups and Teams; Power and Influence; Society

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Article

Beyond Individualized Recourse: Interpretable and Interactive Summaries of Actionable Recourses

By: Kaivalya Rawal and Himabindu Lakkaraju

As predictive models are increasingly being deployed in high-stakes decision-making, there has been a lot of interest in developing algorithms which can provide recourses to affected individuals. While developing such tools is important, it is even more critical to... View Details

Keywords: Predictive Models; Decision Making; Framework; Mathematical Methods

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May 2020
Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

19 Jul 2017
Research & Ideas

Why Government 'Nudges' Motivate Good Citizen Behavior

credits were almost negligible in tipping the scale. “When we are making the decision whether to go to college, it’s not staring us in the face that we will get a tax credit,” Beshears says. “So, it’s not... View Details

Keywords: by Michael Blanding

2009
Working Paper

Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets.

By: Francois Brochet, Gregory S. Miller and Suraj Srinivasan

We examine the importance of professional relationships developed between analysts and managers by investigating analyst coverage decisions in the context of CEO and CFO moves between publicly listed firms. We find that top executive moves from an origin firm to a... View Details

Keywords: Business and Stakeholder Relations; Capital Markets; Decisions; Managerial Roles; Financial Institutions; Investment; Market Participation; Public Ownership; Relationships