Customer Focused Organization - Publications - Faculty & Research

01 Oct 2001
News

New Economy Notables: Peter C. Wendell

hundred U.S. automakers, and look at how few there are now. Innovation and Darwinism have always gone hand in hand. But the information-driven economy is here to stay. Every organization is focused on how it... View Details

Keywords: Young, Susan; Finance

01 Dec 2016
News

Alumni Books of 2016

making the process too complicated and focusing on the BSC process rather than the outcome. Dead Eye Trilogy by Burt Avedon (MBA 1950) An action-adventure retelling of Avedon’s life, chronicling almost 100 years of war and dynamic social... View Details

01 Jun 2012
News

FIELD 3 Tests Students

practiced while working with global partner organizations during FIELD 2. “Our objective with FIELD 3 was to provide students with an opportunity to apply and integrate the knowledge, skills, and tools acquired in the first-year... View Details

Keywords: FIELD program

25 Aug 2022
News

Hair Today

When Britney Winters (MBA 2016) tuned in to this year’s Super Bowl, she was more focused on the halftime show than the game itself. When that moment came, Winters watched as Grammy Award–winning singer Mary J. Blige rocked 40 cascading... View Details

Keywords: Julia Hanna; entrepreneurship; hair; beauty; Houston; Super Bowl

12 Oct 1999
Research & Ideas

Value Judgments: Business Ethics Across Borders

"As different cultural traditions meet in the marketplace and inside organizations, managers face tough choices about the values that they and their organizations will live by," HBS professor Lynn Sharp Paine told participants... View Details

Keywords: by Judith A. Ross

10 Oct 2005
Research & Ideas

Homers: Secrets on the Factory Floor

financial losses suggest that gray zones strive in contemporary organizations. The more interesting question is why do supposedly rationally designed and professionally managed organizations sustain such gray zones? This research suggests... View Details

Keywords: by Sean Silverthorne; Manufacturing

01 Dec 2018
News

Sustaining Business And Society For The Long Term

much of her career focusing on how organizations respond to large-scale technological shifts, most recently in regard to energy and the environment. “Sustainable Business Strategy is designed to empower... View Details

01 Oct 2000
News

Lydia M. Marshall: Gumption and Grace

Lydia Marshall is more comfortable talking about the impact that CARE -- the international relief and development organization -- has had on her than what she has done for it. If pressed, however, Marshall, a CARE board member for... View Details

Keywords: Susan Young

15 Apr 2021
News

Bringing Light to the Fight

fundraising efforts). Today, the foundation remains focused on education and awareness—it’s “an old message but it’s still the right message,” Smyth concludes. The organization has also expanded into patient... View Details

August 2006 (Revised September 2007)
Supplement

Istituto Clinico Humanitas (C): Pronto Soccorso

By: Richard M.J. Bohmer

Follows on from the cases Istituto Clinico Humanitas (A) and (B). Describes the design and running of the new Humanitas Emergency Department. Istituto Clinico Humanitas has developed a very efficient operating system for dealing with elective (largely surgical)... View Details

Keywords: Health Care and Treatment; Organizational Change and Adaptation; Service Operations; Service Delivery; Customer Focus and Relationships; Health Industry; Italy

Citation

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12 Mar 2024
Blog Post

IFC India: Electric Mobility in India

placed on the decarbonization of 2-wheeler mobility. Nevertheless, certain impediments to widespread adoption persist, including inadequate charging infrastructure, customer apprehension, and a shortage of domestic battery manufacturing... View Details

Web

Field Course: Startup Operations - Course Catalog

learn through the startup they are working on, but through the 19 other startups in the course. Taking the perspective that there is more to just “build it and they will come”, the course will explore four modules: Getting To Product Market Fit: Exploring best... View Details

22 Sep 2015
News

Turning Troubled Schools into High-Achievers

process of transforming troubled schools—and the net results. “I founded and now run an organization, a nonprofit called UP Education Network. We are an organization that focuses on turning around the most... View Details

01 Mar 2018
News

Money (Actually) Can Buy Happiness

found that when you get a $25 bonus for yourself, not much happens. But if you get $25 to spend on a teammate, it makes you happier, and in some cases, it can also improve the coordination of the team. On the customer side, we’ve done... View Details

Keywords: April White

28 Apr 2010
Research & Ideas

Earth Day Reflections

it is critical to find effective ways to support far-reaching change in both products and processes across our entire economy. My current research focuses on large organizations that are attempting to take... View Details

Keywords: by Staff

26 Jul 2018
News

Running the Numbers

software and approach to organization-wide data management and integration. “We help organizations develop a holistic view of their customers and operations by tracking and analyzing data gathered at... View Details

Keywords: Deborah Blagg

26 Apr 2011
News

BioMine Strikes Gold

category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes car searches for View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

26 Sep 2006
First Look

First Look: September 26, 2006

School Case 806-073 Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business... View Details

Keywords: Sean Silverthorne

01 Feb 2000
News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

opened with welcoming remarks from HBS Dean Kim B. Clark, who spoke of the challenges and benefits of incorporating technology into the HBS curriculum. Forrester Research's George Colony then kicked off the discussion with a presentation that View Details

25 Aug 2022
News

Case Study: Sound Check

making sure our existing customers still win and that we can still grow in that market,” says Pemberton. Should LS stick with the formula that’s been working, or should they make the leap to enterprise sales and commit to the scaling it... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

Publications