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  • All HBS Web  (9,889)
    • People  (21)
    • News  (2,452)
    • Research  (5,999)
    • Events  (47)
    • Multimedia  (136)
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  • June 2016
  • Teaching Note

Filene's Basement: Inside a Fired Customer's Relationship

By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details
Keywords: CRM; Customer Profitability Analysis; Customer Lifetime Value; Consumer Behavior; Marketing; Marketing Strategy; Customer Focus and Relationships; Brands and Branding; Customer Relationship Management; Retail Industry; United States
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Avery, Jill, and Susan Fournier. "Filene's Basement: Inside a Fired Customer's Relationship." Harvard Business School Teaching Note 316-184, June 2016.
  • April 1990
  • Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
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Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
  • 05 Aug 2015
  • Research & Ideas

How Hormones Foretell Whether People Will Cheat

play a role in regulating hormone levels in employees. The bad news is that far too many business situations actually fuel the very hormones that trigger unethical behavior. The findings are detailed in the paper Hormones and Ethics:... View Details
Keywords: by Carmen Nobel
  • September 2014
  • Case

Havas: Change Faster

By: Karim R. Lakhani and Michael L. Tushman
As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details
Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry
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Lakhani, Karim R., and Michael L. Tushman. "Havas: Change Faster." Harvard Business School Multimedia/Video Case 615-702, September 2014.
  • September 2009
  • Case

ZINK Imaging: 'Zero Ink™'

By: William A. Sahlman and Sarah Flaherty
"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which... View Details
Keywords: Entrepreneurship; Capital; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Horizontal Integration; Technology Industry
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Sahlman, William A., and Sarah Flaherty. "ZINK Imaging: 'Zero Ink™'." Harvard Business School Case 810-050, September 2009.
  • July 2006 (Revised March 2010)
  • Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell
Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details
Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry
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Casadesus-Masanell, Ramon, and Jordan Mitchell. "Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry." Harvard Business School Case 707-413, July 2006. (Revised March 2010.)
  • October 2021 (Revised September 2022)
  • Case

GoPro: Becoming a Subscription Hero

By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details
Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California
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Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)
  • September 2014 (Revised June 2017)
  • Case

Google Inc. in 2014

By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next. View Details
Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Digital Marketing; Information Technology Industry; Advertising Industry
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Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014." Harvard Business School Case 915-004, September 2014. (Revised June 2017.)
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

each branch of the armed services must make. Army and Marine Corps officers operate in an inherently uncertain environment. They define the mission but then give subordinates the flexibility to adjust to realities on the ground. This leadership experience tends to turn... View Details
Keywords: Sean Silverthorne
  • August 2020 (Revised January 2022)
  • Case

1928 Diagnostics: Fighting Antibiotics Resistance

By: Ariel D. Stern and Daniela Beyersdorfer
In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in... View Details
Keywords: Health Care and Treatment; Entrepreneurship; Leadership; Science-Based Business; Growth and Development Strategy; Business Growth and Maturation; Business Model; Information Technology; Digital Platforms; Health Disorders; Market Entry and Exit; Value Creation; Business and Stakeholder Relations; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Europe; Sweden
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Stern, Ariel D., and Daniela Beyersdorfer. "1928 Diagnostics: Fighting Antibiotics Resistance." Harvard Business School Case 621-025, August 2020. (Revised January 2022.)
  • September 2008
  • Case

TCS: The MCA 21 Project

Tata Consultancy Services (TCS), a leading outsourced software services provider based in India, must decide whether to bid on a high-profile government project within India. The project, if completed successfully, would mark another step in TCS's progression from a... View Details
Keywords: Experience and Expertise; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; Service Operations; Projects; India
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Upton, David M., and Bradley R. Staats. "TCS: The MCA 21 Project." Harvard Business School Case 609-024, September 2008.
  • September–October 2023
  • Article

The New Era of Industrial Policy Is Here

By: Willy C. Shih
Governments around the world are increasingly intervening in the private sector through industrial policies designed to help domestic sectors reach goals that markets alone are unlikely to achieve. Companies in targeted sectors—such as automakers, energy companies, and... View Details
Keywords: Policy; Government and Politics; Business and Government Relations; Research and Development; Economic Sectors
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Shih, Willy C. "The New Era of Industrial Policy Is Here." Harvard Business Review 101, no. 5 (September–October 2023): 66–75.
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

trap. What’s the MVA (Minimum Viable Algorithm)? As the saying goes, “perfect” is often the enemy of the “good.” Business strategy has come to embrace the power of injecting a minimally viable product into the View Details
Keywords: by Rocio Wu
  • October 2001 (Revised April 2002)
  • Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane
Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details
Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Media and Broadcasting Industry
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Hutton, Amy P., and David Lane. "America Online, Inc.: Disclosure Strategy." Harvard Business School Case 102-004, October 2001. (Revised April 2002.)
  • October 2010 (Revised November 2010)
  • Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry
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Elberse, Anita, C. Kelsey Calhoun, and Daven Johnson. "The NFL's Digital Media Strategy." Harvard Business School Case 511-055, October 2010. (Revised November 2010.)
  • 20 Sep 2013
  • News

Money Funds Are Circling the Wagons on Rules

  • 15 Jul 2022
  • News

Wall Street CEOs Who Want Workers Back in the Office Are Driven By Culture, Not Data

  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

https://cb.hbsp.harvard.edu/cbmp/product/817067-PDF-ENG Harvard Business School Case 517-042 Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone' “A Warby Parker of mattresses? Somebody is... View Details
Keywords: Sean Silverthorne
  • August 2013 (Revised July 2024)
  • Case

Amazon in 2024

By: Sunil Gupta and Margaret L. Rodriguez
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Publishing Industry
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Gupta, Sunil, and Margaret L. Rodriguez. "Amazon in 2024." Harvard Business School Case 514-025, August 2013. (Revised July 2024.)
  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

University of North Carolina's Kenan-Flagler Business School. "Relationship rituals are powerful commitment devices," Garcia-Rada says. "They help people establish a sense of who they are as a couple. Couples are protective of the special... View Details
Keywords: by Dina Gerdeman
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