Publications

September 2000 (Revised October 2002)
Background Note

Professional Services Module Seven: Becoming a Professional

By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry

Discusses strategies for balancing private and professional life. View Details

Keywords: Experience and Expertise; Success; Work-Life Balance

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November 2009 (Revised August 2011)
Case

Warner Bros. Entertainment

By: Gary P. Pisano and Alison Berkley Wagonfeld

Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details

Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry

September 2001 (Revised January 2003)
Case

Bunge Limited

A global agribusiness company based in Brazil must develop a new strategy for worldwide operations. View Details

Keywords: Operations; Global Strategy; Agribusiness; Agriculture and Agribusiness Industry; Brazil

17 Mar 2010
Working Paper Summaries

Conceptual Foundations of the Balanced Scorecard

Keywords: by Robert S. Kaplan

November 2001 (Revised November 2001)
Case

Royal Ahold NV: A Global Food Provider

By: Ray A. Goldberg and James M Beagle

Ahold decides how strategy and partnerships will enable it to lead the global food industry for the future. View Details

Keywords: Business Strategy; Globalized Firms and Management; Partners and Partnerships; Food and Beverage Industry

Web

Employment Data

Hybrid: Strategies for Success In-Office, Remote, or Hybrid: Strategies for Success In-Office, Remote, or Hybrid: Strategies for Success 08 Jul 2025 26 Jun 2025 Partner with a... View Details

November 2004 (Revised April 2009)
Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch

Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States

November 2022 (Revised February 2024)
Case

The Globalization of Manchester City Football Group

By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein

This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details

February 2018 (Revised October 2018)
Case

Wellington Global Impact

By: Shawn Cole and Lynn Schenk

Wellington Global Impact is one of the first public equities impact investing strategies in the market. The case explores how the strategy was developed at Wellington, including an analysis of the culture that supported its development. It also explores the difficulty... View Details

Keywords: Finance; Impact Investing; Investment; Strategy; Corporate Social Responsibility and Impact; Organizational Culture; Analysis

Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

June 2016 (Revised November 2021)
Case

chotuKool: 'Little Cool,' Big Opportunity

By: Rory McDonald, Derek van Bever and Efosa Ojomo

In 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.—one of the companies owned by Godrej Group, a large Indian conglomerate—was preparing to launch an innovative low-cost refrigerator. Developed expressly... View Details

Keywords: Disruptive Innovation; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; India

May 1993 (Revised December 1994)
Background Note

Geography of Competition and Strategy, The

Addresses the role of geographic scope in competition and strategy. Makes distinctions between the geographic scope of competition (or the effective area over which firms compete), the geographic scope of competitive advantage (or the geographic area from which a firm... View Details

Keywords: Competition; Competitive Strategy; Competitive Advantage; Geographic Scope

March 1979 (Revised July 1984)
Case

Amana Microwave Ovens

Describes Amana's position and strategies in the microwave oven market and evaluates its competitive thrust in this growth area. View Details

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

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Apr 14 2016
Interview

Building Expertise and Confidence

Program

Leading in the Digital Era

required for people to leverage those technologies? Blending explorations of technology, organizational transformation, and leadership, this program will help you master the mindset, capabilities, and practices required to drive your organization toward digital... View Details

11 Oct 2018
News

Baseball’s Billy Beane Shows Companies the Power of Data

January 1987 (Revised March 1989)
Background Note

Note on the U.S. Soft Drink Industry in 1986

Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the... View Details

Keywords: Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States