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  • 04 Jun 2013
  • First Look

First Look: June 4

race tracks, interactive tombstones, and stride-changing running shoes. These four products form the basis to assess the drivers of new product adoption. In particular, one of the critical tasks in marketing new innovations is predicting... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

explanatory factor is the impact that commodities have on the capacity to pay. We use a newly created database with state-level fiscal and risk premium data for Brazil states between 1891 and 1930 to show that Brazilian states with... View Details
Keywords: Martha Lagace
  • 05 Jul 2006
  • Working Paper Summaries

Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

Keywords: by Alan D. MacCormack, John Rusnak & Carliss Y. Baldwin; Video Game; Video Game
  • Forthcoming
  • Chapter

Media & Entertainment in Argentina: Doing Business in a Fragmented Society

By: Luciana Silvestri and Roberto Vassolo
We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the... View Details
Keywords: Demographics; Marketing; Consumer Behavior; Entertainment and Recreation Industry; Media and Broadcasting Industry; Argentina
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  • January 2000 (Revised October 2002)
  • Case

Cambridge Hospital Community Health Network - The Primary Care Unit

By: V.G. Narayanan, Lisa Brem and Ryan Moore
The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details
Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Health Industry; Service Industry; Massachusetts
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  • 13 Jan 2015
  • First Look

First Look: January 13

obligations (CDOs) and private-label mortgage-backed securities (MBS) backed by nonprime loans played a central role in the recent financial crisis. Little is known, however, about the underlying forces that drove investor demand for... View Details
Keywords: Sean Silverthorne
  • December 2011 (Revised September 2014)
  • Case

The Kid Grows Up: Decisions at the Sundance Institute

By: Mukti Khaire and Eleanor Kenyon
The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director... View Details
Keywords: Entertainment; Entrepreneurship; Decision Making; Film Entertainment; Motion Pictures and Video Industry; United States
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  • 23 Apr 2013
  • First Look

First Look: April 23

and informally ensure its members embrace proper business standards? Relying on his faculty experience, Michel Anteby takes readers inside the School to draw vivid parallels between the socialization of faculty and of students. In an era... View Details
Keywords: Sean Silverthorne
  • Fall 2012
  • Article

Marketing and Public Policy: Transformative Research in Developing Markets

By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details
Keywords: Demand and Consumers; Development Economics; Marketing Strategy; Emerging Markets
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  • 06 Mar 2012
  • First Look

First Look: March 6

effects and on the consumers' discount factor for future applications. We then illustrate the model's applicability by examining Xbox's entry into the video game industry. We find that Xbox had a small... View Details
Keywords: Sean Silverthorne
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

avoidable ways. This article is based on the analysis of hundreds of work diaries from professionals describing everyday events that involved high-level managers in their companies. The analysis uncovered four major types of actions that... View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online advertising. According to HBS professor Ben Edelman, an expert... View Details
Keywords: by Martha Lagace; Video Game; Video Game
  • 13 Sep 2011
  • First Look

First Look: September 13

argue the authors of Higher Ambition. In fact, as global competition stiffens and enterprises face increasing public scrutiny, successful leaders must win on all fronts-with their people, their customers, their communities, and their... View Details
Keywords: Sean Silverthorne
  • 30 Jun 2009
  • First Look

First Look: June 30

by both venture capital firms and venture capital-financed companies in three cities-San Francisco, Boston, and New York. We find that firms open new satellite offices based on the success rate of venture capital-backed investments in an... View Details
Keywords: Martha Lagace
  • 04 Jan 2012
  • First Look

First Look: January 4

micro-foundations to capture the essentials of our setting, i.e. the handheld video game console market. In doing so, we provide a framework to understand the dynamic, long-term impacts of bundling on... View Details
Keywords: Carmen Nobel
  • 12 Oct 2006
  • First Look

First Look: October 12, 2006

Protection Agency (US EPA) program that encourages companies to self-disclose violations of environmental laws and regulations in exchange for reduced sanctions. We find that facilities are more likely to self-disclose if they were recently subjected to View Details
Keywords: Sean Silverthorne
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

Moreover, we find that contingent free shipping shifts demand to more popular products and that the effects of category-level price changes on profits depends on the active... View Details
Keywords: Dina Gerdeman
  • 03 Nov 2008
  • HBS Case

Economics of the Ethanol Business

to corn prices, but at the expense of exposure to the oil market." Risky Bet On Oil With oil prices currently at record levels, that doesn't seem like such a bad tradeoff to make. But Reinhardt points out that we've seen this story... View Details
Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy
  • 27 Mar 2012
  • First Look

First Look: March 27

  PublicationsThe Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup Authors:Noam Wasserman Publication:The Kauffman Foundation Series on Innovation and Entrepreneurship. Princeton University Press, in... View Details
Keywords: Carmen Nobel
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

http://www.hbs.edu/research/pdf/10-057.pdf Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions Authors:Benjamin Edelman and Michael Schwarz An abstract is unavailable at this time. Download the paper: http://www.hbs.edu/research/pdf/10-054.pdf... View Details
Keywords: Martha Lagace