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  • 07 Aug 2012
  • First Look

First Look: August 7

health institute, the company assesses technology transfer and joint research under the agreement. GSK was selling its Synflorix vaccine (against pediatric pneumonia) at fixed prices even as it transferred technology and know-how to... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

Zhang, Paul W. Farris, John W. Irvin, Tarun Kushwaha, Thomas J. Steenburgh, and Barton A. Weitz Publication:Journal of Interactive Marketing (forthcoming) Abstract Multichannel retailing is the set of activities involved in selling... View Details
Keywords: Martha Lagace
  • 02 Nov 2020
  • Blog Post

WE RISE

that taught kids how to be entrepreneurs. A would-be bakery owner, for instance, could work through the necessary steps of calculating costs and doing market research on the way to selling chocolate-covered pretzels for a profit.... View Details
Keywords: Entrepreneurship; Other Financial Services; Venture Capital / Private Equity
  • 01 Jun 2016
  • News

How Do We Win the Cyberwar?

solved for that as a nation.” Part of the problem, Bonaparte says, is marketing: “We have to rebrand security.” The trick is not just selling it as cool and exciting, but making that message appeal to a broader audience. “Security is... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
  • 18 Dec 2012
  • First Look

First Look: December 18

pivotal role in the industry during the 1970s by selling Iranian oil to Israel and South Africa. The case provides a means to explore the rationale and advantages of giant commodity traders, as well as enabling students to debate... View Details
Keywords: Carmen Nobel
  • 17 Jan 2012
  • First Look

First Look: January 17

consumers. One view argues intermediaries provide valuable product education and guide consumers towards suitable products. Consumers understand how commissions affect agents' incentives and make optimal product choices. The second view argues that intermediaries... View Details
Keywords: Sean Silverthorne
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

ability to use customer information for pricing or whether even larger rewards could be found in leveraging the connection to the GM family. However, although jointly selling auto insurance and cars is common in many countries, the... View Details
Keywords: Martha Lagace
  • 15 Jan 2013
  • First Look

First Look: January 15

upstream units to sell intermediate goods to other sector firms. We demonstrate that the 10 largest electronics firms had two-way vertically permeable boundaries while almost no firms in the automotive sector had adopted that practice.... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

buy or sell stock. Read the article: http://hbr.org/2012/07/what-good-are-shareholders/ar/1 Clear and Present Danger: Planning and New Venture Survival amid Political and Civil Violence Authors:Shon R. Hiatt and Wesley Sine... View Details
Keywords: Sean Silverthorne
  • 09 Nov 2006
  • Research & Ideas

Andy Grove: A Biographer’s Tale

fell in love with the product and forgot about the customer. Something else very important happened to the company from 1990 on—the Intel Inside program had reached directly out to the consumer. So Andy, who grew up as an engineer, View Details
Keywords: by Sean Silverthorne; Computer
  • 10 Mar 2021
  • News

New Releases: Alumni and Faculty Books, Podcasts

in doing more good with your limited time on the planet, and experience greater satisfaction in the process. Sales Management That Works: How to Sell in a World That Never Stops Changing By Frank V. Cespedes, MBA Class of 1973 Senior... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
  • 07 Feb 2012
  • First Look

First Look: February 7

leader, selling the most advanced equipment to a variety of medical establishments. Will a complete shift to healthymagination allow GE to demonstrate strong organic growth through innovation, as Immelt had charged executives at GE?... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607032 MD Beauty, Inc. Harvard Business School Case 806-045 Describes some of the issues confronting the entrepreneurial team responsible for creating a highly successful natural beauty and skin care... View Details
Keywords: Martha Lagace