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Show Results For
- All HBS Web
(13,749)
- People (13)
- News (3,515)
- Research (7,000)
- Events (174)
- Multimedia (286)
- Faculty Publications (5,221)
- March 31, 2023
- Article
What Is the Optimal Pattern of a Customer Journey?
Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details
De Freitas, Julian. "What Is the Optimal Pattern of a Customer Journey?" Harvard Business Review (website) (March 31, 2023).
- Article
A Theories-in-Use Approach to Building Marketing Theory
By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
- June 1996 (Revised November 1996)
- Background Note
Economic Gains from Trade, The: Theories of Strategic Trade
The theory of competitive advantage is one of the most widely accepted economic principles among economists. The theory, as well as substantial historical evidence, suggest that free trade raises national income, while government intervention in trade relations... View Details
Kennedy, Robert E. "Economic Gains from Trade, The: Theories of Strategic Trade." Harvard Business School Background Note 796-184, June 1996. (Revised November 1996.)
- 19 Apr 2017
- Blog Post
7 Ways MBA Students Use Baker Library
As members of the Curriculum & Learning Services (CLS) team at Baker Library, we have the opportunity to work closely with MBA students: in the library, online, and in the classroom. In a typical year we answer over 2,000 research... View Details
- 02 Feb 2016
- First Look
February 2, 2016
forthcoming Journal of Accounting Research Causal Inference in Accounting Research By: Gow, Ian D., David F. Larcker, and Peter C. Reiss Abstract—This paper examines the approaches accounting View Details
Keywords: Sean Silverthorne
- Web
Behavioral Finance & Financial Stability
Financial Sector More Info The Impact of Pensions and Insurance on Global Yield Curves By: Robin Greenwood & Annette Vissing-Jorgensen JUN 2018 In this NBER working paper, researchers from the Behavioral Finance and Financial Stability... View Details
- 2010
- Working Paper
Conceptual Foundations of the Balanced Scorecard
By: Robert S. Kaplan
David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article (Kaplan & Norton, 1992). The article was based on a multi-company research project to study performance measurement in companies whose intangible assets played a central role... View Details
Keywords: Asset Management; Balanced Scorecard; Management Systems; Performance Improvement; Strategy
Kaplan, Robert S. "Conceptual Foundations of the Balanced Scorecard." Harvard Business School Working Paper, No. 10-074, March 2010.
- 09 Feb 2017
- Blog Post
Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)
Current Position: Vice President, Strategy & Business Development at Williams-Sonoma Location San Francisco, CA Tell us what you’re up to these days. I’m currently leading strategy for Williams-Sonoma, Inc., where I am responsible for M&A, new business... View Details
Keywords: Consumer Products / Retail
- 2025
- White Paper
Governors Reshaping Workforce Development: Turning WIOA Challenges into Workforce Solutions
By: Joseph B. Fuller, Kerry McKittrick, Nathalie Gazzaneo, Ariel Higuchi, Justine Gluck, Zoe Butler, Jack Porter and Malena Dailey
The Workforce Innovation and Opportunity Act (WIOA) grants Governors significant authority to shape their state workforce systems. Yet, little research explores how they use those powers to strengthen their economies and expand access to employment and training.... View Details
Fuller, Joseph B., Kerry McKittrick, Nathalie Gazzaneo, Ariel Higuchi, Justine Gluck, Zoe Butler, Jack Porter, and Malena Dailey. "Governors Reshaping Workforce Development: Turning WIOA Challenges into Workforce Solutions." White Paper, Project on Workforce at Harvard, April 2025.
- 2018
- Chapter
An Integrated Model of Dynamic Problem Solving within Organizational Constraints
By: Johnathan R. Cromwell, Teresa M. Amabile and Jean-François Harvey
Book Abstract: Rapid technological change, global competition, and economic uncertainty have all contributed to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a... View Details
Cromwell, Johnathan R., Teresa M. Amabile, and Jean-François Harvey. "An Integrated Model of Dynamic Problem Solving within Organizational Constraints." In Individual Creativity in the Workplace, edited by Roni Reiter-Palmon, Victoria Kennel, and James C. Kaufman. San Diego, CA: Academic Press, 2018.
- Article
In Pursuit of Everyday Creativity
Creativity researchers have long paid careful attention to individual creativity, beginning with studies of well-known geniuses and expanding to personality, biographical, cognitive, and social-psychological studies of individual creative behavior. Little is known,... View Details
Amabile, Teresa M. "In Pursuit of Everyday Creativity." Journal of Creative Behavior 51, no. 4 (December 2017): 335–337.
- Article
Embeddedness and New Idea Discussion in Professional Networks: The Mediating Role of Affect-Based Trust
By: Roy Y.J. Chua, M.W. Morris and P. Ingram
This article examines how managers' tendency to discuss new ideas with others in their professional networks depends on the density of shared ties surrounding a given relationship. Consistent with prior research which found that embeddedness enhances information flow,... View Details
Chua, Roy Y.J., M.W. Morris, and P. Ingram. "Embeddedness and New Idea Discussion in Professional Networks: The Mediating Role of Affect-Based Trust." Journal of Creative Behavior 44, no. 2 (June 2010): 85–104.
- 13 Dec 2015
- News
How to deal with the ‘toxic’ workers who harm a business
- 30 May 2018
- News
First “HBS Hacks” Event in San Francisco
- 08 Mar 2017
- News
The Expert’s Guide to Crying at Work
Cameron Deal
Cameron studies health economics and economic history, with a focus on LGBTQ populations and inequality. His research has specifically examined health risk and access disparities, youth homelessness, intergenerational mobility, and the effects of health policies on... View Details
- 2012
- Book
The Rate and Direction of Inventive Activity Revisited
By: Josh Lerner and Scott Stern
While the importance of innovation to economic development is widely understood, the conditions conducive to it remain the focus of much attention. This volume offers new theoretical and empirical contributions to fundamental questions relating to the economics of... View Details
Keywords: Technological Innovation; Opportunities; Nonprofit Organizations; Resource Allocation; Economic Growth; Research and Development
Lerner, Josh and Scott Stern, eds. The Rate and Direction of Inventive Activity Revisited. University of Chicago Press, 2012.
- May–June 2021
- Article
Why Start-ups Fail
If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details
Eisenmann, Thomas R. "Why Start-ups Fail." Harvard Business Review 99, no. 3 (May–June 2021): 76–85.
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
he's done so, Silk has charted fundamental changes in the advertising business—some of them well known, others that address long-standing puzzles or that challenge conventional wisdom. In a trio of papers, Silk has laid out his research... View Details
- Research Summary
Overview
Gregor Schubert's research focuses mainly on the economics of uncertainty. He investigates the impact of changes in the risk environment on the behavior of workers, firms, voters and policymakers. View Details