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  • September–October 2024
  • Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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  • April 2024
  • Article

An Integrative Model of Hybrid Governance: The Role of Boards in Helping Sustain Organizational Hybridity

By: Anne-Claire Pache, Julie Battilana and Channing Spencer
Hybrid organizations must sustainably attend to multiple goals embedded in different institutional spheres. Past research has highlighted the value for hybrids in recruiting board members representing different logics to avoid attentional drifts; yet, diverse boards... View Details
Keywords: Governing and Advisory Boards; Business or Company Management; Organizational Structure
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  • July 2020
  • Teaching Note

COVID-19: The Global Shutdown

By: Laura Alfaro and Sarah Jeong
In the first months of 2020, a pandemic overwhelmed the world. COVID-19, commonly known as the coronavirus, spread from China and created a severe public health emergency across countries. While an immediate fear of the disease’s impact on human life permeaacted... View Details
Keywords: COVID-19; Health Pandemics; Trade; Microeconomics; Macroeconomics; Financial Crisis; Economy; Policy; Governance; Economic Systems; Economic Slowdown and Stagnation; Economic Sectors
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  • 2011
  • Other Unpublished Work

Aligning Collective Production with Demand: Evidence from Wikipedia

Economic markets align supply and demand through prices. However, many social phenomena lack pricing to inform producers about consumer demand. This can lead to the over- or under-production of certain goods and services. In this paper, I propose a social mechanism... View Details
Keywords: Demand and Consumers; Supply and Industry
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  • Web

Interviewing - Alumni

position. Do communicate to the interviewer that you really want the position (and why) and that there is an excellent chance you would accept their offer (if this is true). Be prepared for questions you hope they won't ask. Be... View Details
  • Web

Online Business Strategy Courses | HBS Online

completely changed me today. I feel like a new person, with a new thought process, driven by purpose, committed to doing the right thing. Mayank Dubey Manager, Marketing Communications Sustainable Business Strategy What sets HBS Online... View Details
  • 11 Apr 2023
  • Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

human-plus-machine-based decision-making. Kost: Do you see the potential for a shift away from the GICS? Srinivasan: We develop certain standards because it creates a common way for us to understand and communicate what we are doing. It... View Details
Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail
  • 08 Mar 2019
  • Research & Ideas

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

thwarting the confident protagonists of an apparently popular project. Actively monitor local currents and cross-currents of opinion. Reportedly, Amazon did not hire a single New Yorker to continuously engage with community groups to... View Details
Keywords: by James K. Sebenius; Real Estate; Construction
  • 12 May 2022
  • Book

Why Digital Is a State of Mind, Not Just a Skill Set

Keywords: by Sean Silverthorne
  • 20 Feb 2020
  • Op-Ed

Love in the Office Is Wonderful. Except for CEOs.

XiXinXing A few days ago we celebrated Valentine’s day, a good time to reflect that love springs everywhere, even at work. After all, love in the workplace is inevitable; but be forewarned. It does not always turn out well. Is it surprising that when two people work at... View Details
Keywords: by Regina Herzlinger
  • Profile

Adriann Dolphin

section and the HBS PRIDE club. Being part of the HBS community is like Finding a whole new family. The section experience is my favorite so far. My section is like a 90-person family, we support each other through academics, recruiting,... View Details
  • 01 Jun 2023
  • News

Elevator Pitch: Block by Block

Illustration by Drue Wagner Illustration by Drue Wagner Curtis Wong (MBA 2019) Founder and CEO, Cloud Apartments Concept: Cloud Apartments is a product company within the rental apartment space. Its flagship line of modular apartments, Cloud S, is built in factories... View Details
Keywords: entrepreneurship; construction; housing; design; Construction of Buildings; Construction
  • 18 May 2010
  • First Look

First Look: May 18

suggest that the approach might be used more widely in teaching technology management, particularly with "digital natives," who have come of age in an environment crowded with engaging approaches to communication and... View Details
Keywords: Martha Lagace

    F. Warren McFarlan

    Professor McFarlan earned his AB from Harvard University in 1959, and his MBA and DBA from the Harvard Business School in 1961 and 1965 respectively. He has had a significant role in introducing materials on Management Information Systems to all major programs at... View Details

    Keywords: communications; communications; communications; communications; communications; communications; communications
    • Web

    FAQs for Alumni Virtual Programs - Alumni

    event? What should I do to have the best experience? For the best experience, we encourage you to: Join by computer to see the speakers and presentations Wear a headset or headphones Video camera is suggested, but not required* Mute yourself when not speaking*... View Details
    • 25 Jun 2020
    • Blog Post

    Harvard Business School Class of 2021 Student Profiles

    Health Care Club, Co-President, PRIDE Club, Soccer Club, Tech Club, Management Consulting Club Christina Byrd “While working on cross-functional and strategic initiatives at Uber,” says Christina, “I realized how important it was to speak the language of any role in... View Details
    • Profile

    Meagan Hill

    then form a revised view. But it's great training for any career path." Meagan is part of a Mohawk community from a small rural town southwest of Toronto. She believes her classmates' wide range of "backgrounds, ethnicities, and... View Details
    Keywords: Financial Services
    • Web

    Globalization - Faculty & Research

    Educators Purchase Related Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (A)." Harvard Business School Multimedia/Video Case 425-704, April 2025. Techint: Strategic Choices for Community Impact By: Lauren Cohen ,... View Details
    • October 2015
    • Case

    DRW Technologies

    By: Stephen A. Greyser and William Ellet
    Ed Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his... View Details
    Keywords: Announcements; Management Style; Organizational Structure; Leadership Style; Human Resources
    Related
    • 18 Jun 2020
    • Research & Ideas

    What Is an "Essential" Purchase for a Low-Income Family?

    won a $200 gift card in a community raffle and decided to buy a $200 flat-screen television. Participants were divided into two groups: in one, Joe was described as lower-income, or in the bottom 25 percent of US households, while in the... View Details
    Keywords: by Rachel Layne