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  • All HBS Web  (5,263)
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    • News  (1,086)
    • Research  (3,230)
    • Events  (21)
    • Multimedia  (35)
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  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

individuals identified as likely to defect. The tricky part comes in figuring out exactly who should be targeted. “You have to look at the net profitability of the retention campaign” Sunil Gupta, the Edward W. Carter Professor of View Details
Keywords: by Dina Gerdeman; Retail; Service
  • 28 Aug 2012
  • First Look

First Look: August 28

Daniela BeyersdorferHarvard Business School Case 613-004 LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2005
  • Research & Ideas

The World in Your Palm?

As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel of industry players moderated... View Details
Keywords: by Sean Silverthorne
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

concept that people will purchase music online. But it seems the recording companies themselves have done little on their own to experiment with models here, such as tiered pricing (hits cost more) and bundling. A: The classic View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 22 Apr 2014
  • First Look

First Look: April 22

present a model in which fire sales propagate shocks across bank balance sheets. When a bank experiences a negative shock to its equity, a natural way to return to target leverage is to sell assets. If potential buyers are limited, then... View Details
Keywords: Sean Silverthorne
  • 06 Oct 2003
  • Research & Ideas

The Growth of the Social Enterprise

Social enterprise groups are traditionally organized along one of two lines: The affiliation model favors decentralized control, while the branch model concentrates control at a central headquarters. Most... View Details
Keywords: by Carla Tishler
  • March 2019 (Revised May 2019)
  • Case

Fetchr: A New Way of Last Mile Delivery

By: V.G. Narayanan and Eren Kuzucu
By mid-2016, five years of aggressive growth had transformed Fetchr from a small logistics startup to a 1,000-employee, full-fledged last-mile delivery company operating across four countries in the Middle East and North Africa (MENA). Already beneficiaries of the... View Details
Keywords: Startup; Decision; Financial Strategy; UAE; KSA; MENA; Cost Accounting; Business Model; Business Startups; Transformation; Cost Management; Strategy; Disruptive Innovation; Technological Innovation; Growth and Development Strategy; Growth Management; Logistics; Service Delivery; Supply Chain Management; Performance Evaluation; Mathematical Methods; Mobile and Wireless Technology; Transportation Networks; Middle East; United Arab Emirates; Dubai; Bahrain; Egypt; Saudi Arabia; North Africa
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Narayanan, V.G., and Eren Kuzucu. "Fetchr: A New Way of Last Mile Delivery." Harvard Business School Case 119-018, March 2019. (Revised May 2019.)
  • 18 Aug 2009
  • First Look

First Look: August 18

model from a social networking site to an online gaming business came with new challenges. They hired almost an entirely new staff, cultivated new partnerships, and most urgently sought new funding. However,... View Details
Keywords: Martha Lagace
  • 28 Feb 2012
  • First Look

First Look: Feb. 28

positions. Creating Leaders: An Ontological/Phenomenological Model Authors:Michael C. Jensen, Werner Erhard, and Kari L. Granger Publication:Chap. 16 in The Handbook for Teaching Leadership: Knowing, Doing, and Being, edited by Scott... View Details
Keywords: Sean Silverthorne
  • March 2021 (Revised February 2025)
  • Teaching Note

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Technology Industry; United States; Australia
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Moreno, Antonio, and Anibha Singh. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Teaching Note 521-074, March 2021. (Revised February 2025.)
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

focus events, and maintaining executive dedication to execute the initiative. The case provides a generalizable example for AHCs of how applying explicit management design can foster robust organizational change with relatively modest incremental financial resources.... View Details
Keywords: Martha Lagace
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

deftly: “How to most effectively communicate with all employees remotely and show empathy, while running around with [my] hair on fire trying to save the current business while at the same time trying to shape the future of the company in... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 12 Oct 2011
  • First Look

First Look: October 12

form of corporate social responsibility (CSR) through a sustainable business model that also generates superior financial performance. Read the paper: http://www.europeanbusinessreview.com/?p=4538 An... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2013
  • Research & Ideas

Learning Curve: Making the Most of Outsourcing

Radiologist Some parts of the teleradiology model closely resemble outsourcing in industries like electronics, business processes, or software development. The health-care customer—typically a hospital—sees... View Details
Keywords: by Paul Guttry; Health
  • 15 Oct 2001
  • Research & Ideas

Rethinking E-Leadership

Economy. "It requires abandoning past business models and challenging current assumptions and beliefs. It entails breaking many of the rules we've played by for generations." If your corporate... View Details
Keywords: by Melissa Raffoni
  • 04 Sep 2001
  • Lessons from the Classroom

Getting Back on Course

change the models that people create in their minds. We are doing that in the way we write cases, the way we present role models, the way we talk more frankly about business in the context of a life rather... View Details
Keywords: by Martha Lagace
  • January 2022 (Revised August 2022)
  • Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details
Keywords: Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Analysis; Business Startups; Transition; Customer Focus and Relationships; Customer Satisfaction; Decision Making; Demographics; Design; Entrepreneurship; Venture Capital; Technological Innovation; Growth and Development Strategy; Product Launch; Product Design; Product Development; Business Strategy; Competitive Strategy; Competitive Advantage; Customization and Personalization; Business Growth and Maturation; Business Model; Strategy; Applications and Software; Health Industry; Technology Industry; Israel; United States
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Stern, Ariel D., and Danielle Golan. "Hello Heart: The Next Generation of Chronic Disease Management Apps." Harvard Business School Case 622-061, January 2022. (Revised August 2022.)
  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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Gupta, Sunil, and Jonathan Levav. "Drinkworks: Home Bar by Keurig." Harvard Business School Teaching Note 521-089, April 2021.
  • 20 Jan 2015
  • First Look

First Look: January 20

They recommend a more coherent strategy that divides CSR efforts into three categories including those related to philanthropy, operational effectiveness, and shaping the firm's business model to better... View Details
Keywords: Sean Silverthorne
  • 22 Mar 2010
  • Research & Ideas

One Strategy: Aligning Planning and Execution

patterns of behavior, not the other way around," writes Harvard Business School professor Marco Iansiti, an expert on innovation, entrepreneurship, and operations. “The planning process we describe is going to surprise many... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
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