Filter Results:
(3,617)
Show Results For
- All HBS Web
(3,617)
- People (15)
- News (955)
- Research (2,126)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,512)
Show Results For
- All HBS Web
(3,617)
- People (15)
- News (955)
- Research (2,126)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,512)
- 26 Apr 2011
- News
BioMine Strikes Gold
phone. AVA is an invitation-only shopping platform. The company addresses the gap between the growing market demand for fashion and the lack of availability of branded merchandise View Details
- 24 Apr 2014
- News
Reinventing perceptions of Africa through wine
their country. After visiting a wine festival in Soweto, South Africa, in 2005, Cuffe and her husband, Khary Cuffe (MBA 2007), realized that by establishing Heritage Link Brands View Details
- 01 Dec 2010
- News
A Smooth Stretch
is a certified yoga instructor, has created a foundation to help spread yoga teaching and practice throughout society, including among at-risk youth. Said Hanna, “I wanted to build a brand that inspires... View Details
- 24 Apr 2014
- News
Digital ID network empowers individuals, disrupts the data brokers
While anonymity online has many benefits, there are certain contexts in which an individual would want to be known. Blake Hall (MBA 2010), an army veteran, noticed that many brands were unwilling to extend special offers online to... View Details
- November 2008
- Teaching Note
Crossing Borders: MTC's Journey through Africa (TN)
By: Tarun Khanna
Teaching Note for [708477]. View Details
- 28 Feb 2024
- Blog Post
African American Student Union Spotlight on Entrepreneurship
enterprise software and branded consumer companies. Beyond my role there, I founded, grew, and successfully exited an online marketplace designed to unlock educational View Details
- 01 Sep 2018
- News
The True Value of a Tweet
media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand View Details
Keywords: Jen McFarland Flint
- January 2010
- Teaching Note
Transforming ASUSTeK: Breaking from the Past (TN)
By: Willy C. Shih
Teaching Note for [610041]. View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly... View Details
William P. Stiritz
Stiritz was instrumental in streamlining Purina’s business operations – divesting of non-core, mature business lines and investing in brand name growth products. Through his leadership, Purina’s stock price... View Details
Keywords: Food & Tobacco
- 01 Sep 2003
- News
Richard Edelman
a member of the World Economic Forum and frequently shares his market research and branding expertise with this group. While Edelman does not wish to pressure his three... View Details
- 15 Apr 2014
- First Look
First Look: April 15
Publications August 2013 American Economic Review Private Equity, Jobs, and Productivity By: Davis, Steven J., John Haltiwanger, Kyle Handley, Ron Jarmin, Josh Lerner, and Javier Miranda Abstract—Private... View Details
Keywords: Sean Silverthorne
- 20 Aug 2014
- News
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
Robert W. Woodruff
build Coca-Cola’s brand image as America’s soft drink. He also expanded the firm internationally, grew the franchising business and replaced the sales division with a service department devoted to supporting... View Details
Keywords: Food & Tobacco
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so... View Details
Keywords: by Susan Young
- 30 Apr 2012
- Research & Ideas
India’s Ambitious National Identification Program
In a hugely ambitious project, the Unique Identification Authority of India has been charged with implementing a nationwide program to register and assign a one-of-a-kind ID number to every Indian resident—some 1.2 billion people—by 2020... View Details
Keywords: by Dina Gerdeman
- 17 Aug 2010
- First Look
First Look: August 17
display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm.... View Details
Keywords: Martha Lagace
- 01 Dec 2008
- News
Innovation as P&G’s Key
behind how Naturella’s creator, Procter & Gamble, got inside the heads of those consumers is just one of many valuable insights related in The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (Crown Business,... View Details