Publications

17 Mar 2010
Working Paper Summaries

Conceptual Foundations of the Balanced Scorecard

Keywords: by Robert S. Kaplan

March 2011 (Revised February 2015)
Module Note

Mobilizing Networked Businesses

By: Peter Coles and Benjamin Edelman

This module note presents six strategies for mobilizing networked businesses. View Details

Keywords: Business Model; Business Plan; Entrepreneurship; Networks; Internet

Jan 09 2018
Testimonial

Developing a Technique for Innovation

10 May 2004
Research & Ideas

Rethink the Value of Joint Ventures

For many multinational firms doing business in unfamiliar countries, it made sense to create joint ventures with local firms. After all, that local knowledge of customs, suppliers, and markets could save the newcomer months—maybe even years—of riding a painful learning... View Details

Keywords: by Cynthia Churchwell

April 2020
Teaching Note

Cambridge Franchise Partners

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Teaching Note for HBS No. 217-082. Cambridge Franchise Partners (CFP) was established by Matt Perelman and Alex Sloane (both HBS ’15) to pursue a roll-up strategy in the quick service restaurant (QSR) sector. Burger King (BK) approved CFP’s request to become a... View Details

Keywords: Roll-up; Franchise; Franchise Management; Small Firms Management; Franchise Ownership; Small Business; Management; Acquisition

Program

Leading in the Digital Era

required for people to leverage those technologies? Blending explorations of technology, organizational transformation, and leadership, this program will help you master the mindset, capabilities, and practices required to drive your organization toward digital... View Details

February 2011 (Revised March 2021)
Case

Hindustan Unilever's 'Pureit' Water Purifier

By: V. Kasturi Rangan and Mona Sinha

The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the... View Details

Keywords: Multinational Firms and Management; Marketing Strategy; Product Launch; Product Development; Social Enterprise; Competitive Strategy; India

May 08 2018
Testimonial

Reaffirming and Broadening Perspectives

2012
Book

Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy

By: Amy C. Edmondson

Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those... View Details

Keywords: Change; Interpersonal Communication; Learning; Values and Beliefs; Innovation and Invention; Management; Performance Improvement; Groups and Teams; Research; Strategy; Complexity; Value

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February 2, 2012
Article

Is There an Optimal Degree of Sustainability?

By: Robert G. Eccles, Ioannis Ioannou and George Serafeim

Corporate sustainability is not a one size fits all concept. A successful strategy balances all business pressures. View Details

Keywords: Corporate Social Responsibility and Impact; Strategy

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Read Now

04 Oct 2004
Research & Ideas

Start to Measure Your E-commerce Success

specifically tailor their e-commerce measurement approach, but also utilize multiple measures to fully analyze their situations. Different measurement criteria are important for companies that have different strategies or may be in a... View Details

Keywords: by Marc J. Epstein

March 1990 (Revised November 1999)
Case

MCI Communications: Planning for the 1990s

By: Robert L. Simons and Hilary Weston

Concentrates on the evolution of MCI's strategy-setting process following a period of dramatic growth. Opportunistic strategies during MCI's early years have given top managers a dislike of formal strategic planning and a strongly-held belief in top down strategy... View Details

Keywords: Globalization; Growth and Development; Planning; Strategic Planning; Growth Management; Business or Company Management; Competition; Alignment; Communications Industry

Teaching

Overview

By: Ramon Casadesus-Masanell

Professor Casadesus-Masanell teaches the MBA Required Curriculum Strategy Course, as well as an MBA Elective Curriculum course called, "Competing Through Business Models." View Details

November 2022 (Revised February 2024)
Case

The Globalization of Manchester City Football Group

By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein

This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details

Profile

Kanwaljit Bakshi

description that I would have written for myself." Now back in the Washington area, "I do all of the strategy for how the UN promotes or incentivizes countries to work together to develop laws that are consistent and... View Details

Keywords: Nonprofit / Government

September 2007 (Revised January 2008)
Case

Tata Motors: The Tata Ace

By: Krishna G. Palepu and Vishnu Srinivasan

Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the... View Details

Keywords: Emerging Markets; Product Development; Product; Innovation Strategy; Business Strategy; Marketing Strategy; Auto Industry; India

September 2010 (Revised November 2011)
Case

Salud Digna: Successfully Competing with For-Profit Organizations

By: Allen S. Grossman and Regina Garcia-Cuellar

Hugo Moreno, CEO of Salud Digna, was considering his growth options for the next three years. Would becoming a for-profit with access to greater capital be the best strategy or would this cause the organization to lose its social mission? Salud Digna provided... View Details

Keywords: For-Profit Firms; Health Testing and Trials; Growth and Development Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Nonprofit Organizations; Health Industry; Mexico