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  • January 2022 (Revised August 2022)
  • Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan
Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details
Keywords: Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Analysis; Business Startups; Transition; Customer Focus and Relationships; Customer Satisfaction; Decision Making; Demographics; Design; Entrepreneurship; Venture Capital; Technological Innovation; Growth and Development Strategy; Product Launch; Product Design; Product Development; Business Strategy; Competitive Strategy; Competitive Advantage; Customization and Personalization; Business Growth and Maturation; Business Model; Strategy; Applications and Software; Health Industry; Technology Industry; Israel; United States
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  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

Forest Reinhardt Since brewing is a marketing-driven business, finding ways to differentiate a beverage from its competition is crucial. Heineken’s chief marketing officer took a novel approach: take the... View Details
Keywords: Re: Multiple Faculty
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position was vital to continued... View Details
Keywords: Dina Gerdeman
  • 14 Feb 2012
  • First Look

First Look: February 14

competition in a two-sided market that includes buyers and sellers. One of the platforms benefits from a partial belief advantage, in that each side believes that it is more likely that the other side will... View Details
Keywords: Carmen Nobel
  • 30 Jul 2013
  • First Look

First Look: July 30

but is unlikely to be able to substitute weak business environment conditions. The second section then deploys a wide range of regional performance data collected for the European Competitiveness Index and the European Cluster... View Details
Keywords: Anna Secino
  • 04 Mar 2013
  • Lessons from the Classroom

Lessons from Running GM’s OnStar

impossible competition from the eventual world of smartphones. Fortunately, the team decided to focus Project Beacon on driver security and safety. Unknowingly, they were employing Christensen's now-famous "jobs-to-be-done"... View Details
Keywords: by Carmen Nobel; Auto
  • 27 Jun 2005
  • Research & Ideas

The Potential Downside of Win-Win

pharmaceutical firm B creates a drug that treats the same ailment and prepares to bring the drug to market. According to best estimates, this new competition will reduce the price of A's product to $2.55 per pill. B would pick up 40... View Details
Keywords: by Max H. Bazerman
  • 01 Oct 2001
  • Research & Ideas

Five Questions for Stuart Gilson

restructuring as the process through which a company radically changes the contractual relationships that exist among its creditors, shareholders, employees, and other stakeholders. The goal of restructuring is to increase the overall View Details
Keywords: by Sean Silverthorne
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of emerging View Details
Keywords: Carmen Nobel
  • March 2016
  • Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details
Keywords: IC Group; IC Companys; Carli Gry; InWear; Mads Ryder; Niels Martinsen; Premium Fashion; Fast Fashion; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Profit; Revenue; Multinational Firms and Management; Business History; Business or Company Management; Acquisition; Growth and Development Strategy; Brands and Branding; Distribution Channels; Organizational Design; Organizational Structure; Problems and Challenges; Strategy; Product Positioning; Competition; Competitive Strategy; Corporate Strategy; Vertical Integration; Segmentation; Web Sites; Apparel and Accessories Industry; Fashion Industry; Retail Industry; Scandinavia; Denmark; Sweden; Norway
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  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

professors weigh in with their views on leadership in action. Clay Christensen’s Milkshake Marketing (20,015) About 95 percent of new products fail. The problem often is that their creators are using an ineffective View Details
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace
  • 02 Feb 2016
  • First Look

February 2, 2016

Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper:... View Details
Keywords: Sean Silverthorne
  • April 2003 (Revised July 2003)
  • Teaching Note

Singapore Inc. (TN)

By: Richard H.K. Vietor
Teaching Note for (9-703-040). View Details
Keywords: Developing Countries and Economies; Growth and Development Strategy; Taxation; Industry Clusters; Competitive Strategy; Foreign Direct Investment; Policy; Organizational Culture; Saving; Performance Productivity; Balance and Stability; China; Singapore
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  • 20 Feb 2001
  • Research & Ideas

What’s Next for Japan

of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum... View Details
Keywords: by Hilah Geer
  • 09 Jun 2009
  • First Look

First Look: June 9

also accounts reasonably well for the large gyration in stock prices over this period. Finally, the endogenous adoption mechanism plays a significant role in amplifying other shocks. Download the paper: http://www.hbs.edu/research/pdf/09-134.pdf Farsighted Stability... View Details
Keywords: Martha Lagace
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

degree of alignment, and hence the synergy, being achieved across the enterprise. Organizations that master this process can create competitive advantages that are difficult to dislodge. The company embarked on its first major... View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • 17 Jul 2012
  • First Look

First Look: July 17

mixed results, into developed markets even as the opportunities of its region have grown stronger and stronger. Ultimately Natura has moved beyond stereotypes of globalization, recognizing that winning in Argentina, Chile, and Mexico can... View Details
Keywords: Sean Silverthorne
  • 25 Mar 2013
  • Research & Ideas

How Chapter 11 Saved the US Economy

employees, rather than doing what's necessary to rehabilitate the business." According to Gilson, this provides compelling evidence that "US bankruptcy laws and restructuring practices have played a critical role in driving the economic recovery and restoring... View Details
Keywords: by Kim Girard; Financial Services
  • 09 Jan 2006
  • Research & Ideas

What Really Drives Your Strategy?

process itself can actually shape the realized strategy of the firm. This can include internal reporting structures and incentive systems, but it can also reflect external factors such as capital markets and customers. One of the... View Details
Keywords: by Martha Lagace

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